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Ultimate Cruelty-Free Makeup Brands List

Ultimate Cruelty Free Makeup Brands List

Ultimate Cruelty-Free Makeup Brands List

Last Updated July 1, 2018

Welcome to my Ultimate Cruelty-Free Makeup Brands List! I update this list as often as I can and list the date it was last updated to make it easy for you to see. I choose to support cruelty-free brands even if they have a parent company that is not cruelty free. I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If a brand is not cruelty free but decides to go cruelty free, I will support them! I want brands to stop testing on animals.

Brands can sell in Hong Kong (and certain other province in China) and still be cruelty free because Hong Kong (and now a few other places) are exempt from animal testing. Brands can also make products in China and sell in the USA and be cruelty free.

Subscribe to my Youtube Channel for cruelty-free beauty!

How I determine if a makeup brand is cruelty-free

  1. Email the brand directly.
  2. Talk with my friends Jen of My Beauty Bunny, Tashina of Logical Harmony, and Emily of Emily Wolf Beauty about brands.
  3. Check Leaping Bunny, PETA, and NAVS lists.
  4. Make sure the brand isn’t selling on Sephora China or Skin Store China.
  • I support cruelty-free brands who are not currently testing on animals and who are not currently selling in places that require mandatory animal testing. I support brands who are cruelty-free even if their parent company is not cruelty free
  • Be respectful of other people’s beliefs. If you don’t consider a brand to be cruelty-free, even if I do, don’t buy from them. Voting with your money matters!
  • Join the PhyrraNyx Facebook Group to talk about beauty!

Series To Start With

Cruelty-Free Beauty and Makeup Guides

Don’t miss out on the 4th of July Independence Day Sales!

Cruelty-Free Makeup and Beauty Brands


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        • Gabriel Cosmetics (Leaping Bunny Certified)(vegan)
        • Gallany (Leaping Bunny Certified)
        • Geek Chic Cosmetics (vegan)
        • Giovanni Cosmetics (Leaping Bunny Certified)
        • Girlactik
        • Girly Bits Nail Lacquer
        • Glamorous Chicks
        • Glamour Dolls (Leaping Bunny Certified)
        • Glamour Doll Eyes
        • Gleam by Melanie Mills (Leaping Bunny Certified)
        • GlitterDaze Nail Polish
        • glo Minerals
        • Glossier
        • Good Cubed (awesome cruelty free beauty department)
        • Gosh
        • Graftobian
        • Gud from Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free)









        • Kat Von D (parent company is Kendo)
        • Kate Somerville
        • KBShimmer
        • Kett Cosmetics (Leaping Bunny Certified)
        • Kevyn Aucoin
        • Kiko Milano
        • Kiss My Face (Leaping Bunny Certified)
        • KLARIF (Leaping Bunny Certified)
        • Kleancolor
        • Koh Gen Do
        • Kokie Cosmetics
        • Korres (no longer selling in China or testing on animals)
        • Kryolan







        • Nail Aid
        • Nails Inc
        • Natasha Denona
        • Necromancy Cosmetica (vegan)
        • NCLA
        • Neal’s Yard Remedies
        • Not Your Mother’s (says they are in the process of getting Leaping Bunny Certified)
        • Notoriously Morbid (many vegan products)
        • Nourish Organic (Leaping Bunny Certified)
        • Nuance Salma Hayek
        • Nudestix (cruelty free, they are selling in China, I interviewed Jenny Frankel the founder to learn how they are cruelty free)
        • Nyx Cosmetics (parent company L’Oreal is not cruelty free)







        • Queen Helene (Leaping Bunny Certified)





        • Saffron Secret
        • Sally B’s Skin Yummies (Leaping Bunny Certified)
        • Saturday Skin
        • Saucebox Cosmetics
        • Schmidt’s Deodorant (Leaping Bunny Certified)
        • Scotch Porter
        • Seabuck Wonders (Leaping Bunny Certified)
        • Senna Cosmetics
        • Seventh Generation (Leaping Bunny Certified)(this is what I use for my laundry detergent)
        • Sexy Hair
        • Shea Bodyworks
        • Shea Moisture
        • Skindinavia
        • Skyn Iceland
        • Sigma Beauty
        • Silk Naturals (100% Natural, 100% Gluten Free, 100% Vegan)
        • Smashbox (parent company Estee Lauder is not cruelty free. Smashbox is not selling in China and is not tested on animals)
        • Sonia Kashuk
        • SpaRitual (Leaping Bunny Certified)
        • Square Hue
        • St. Tropez
        • St. Tropica (Leaping Bunny Certified)
        • Stacked Skincare
        • Stila (owned by Estee Lauder, recently pulled out of China, see my video)
        • Strobe Cosmetics
        • Sugarpill (most products are vegan)(Leaping Bunny Certified)
        • Sunday Riley
        • Super Black Lacquers
        • Supergoop!
        • Surya Brasil (vegan)
        • Sydney Grace Co














      Grey Area Brands

      These are brands that state they do not test, but that they can’t guarantee their suppliers are telling the truth. They’re brands I don’t feel comfortable buying from. However, you may want to buy from them and that’s ok! Do what you are comfortable with.

      • Ahava
      • Boots – they don’t test themselves but they’re unclear as to whether or not their suppliers test. Any time a brand says ‘it’s important for you to know that no retailer or manufacturer can categorically state that ‘none’ of their raw materials or ingredients have –at some time in the past- been tested on animals.’ I get suspicious. Yes, all ingredients, including WATER, were tested on animals at one point. I don’t care about the past. I care about today. I don’t want animals being tested on today.
      • DevaCurl – unclear as to whether or not their products are tested in Brazil.
      • Kiss – unsure if their suppliers test or not
      • Laura Mercier (now owned by Shiseido)
      • Lorac – Thank you for contacting LORAC Cosmetics. LORAC does not support the testing of products on animals and we ask all suppliers to support this point of view and all suppliers state that they do so.  LORAC does not use a third party to test on animals.  LORAC does not sell in countries requiring animal testing.   Please note, LORAC cannot warrant or certify that all suppliers who say they do not test on animals in fact do not test on animals.  Additionally, notwithstanding the statements of suppliers to LORAC, LORAC has no way of knowing what the “suppliers of the suppliers” are doing.  In regards to the vegan ingredients there is no way to know for sure due to the lack of control over raw ingredients. 
      • Malin+Goetz – says they’re cruelty free but can’t guarantee their suppliers don’t test.
      • Morphe – said they didn’t want to be pigeonholed into any particular market segment and declined to answer questions about cruelty free status
      • Mr. & Mrs. Pompadour – says their finished products are cruelty free but can’t guarantee their ingredients are cruelty free.
      • O’Keeffe’s – won’t guarantee their suppliers.
      • Tigi / Bedhead (says they don’t test but the suppliers of suppliers can’t be guaranteed)
      • Soap & Glory – they don’t test themselves but they’re unclear as to whether or not their suppliers test.
      • Temptu – their ingredients may not be cruelty free and they don’t ask for documentation from their suppliers.

      Companies That Test On Animals

      Some companies that are NOT cruelty free

      • Aerin (owned by Estee Lauder, sells in China)
      • Algenist (sells in China)
      • Almay
      • Amazing Cosmetics (sells in China)
      • AmorePacific
      • Anna Sui (sells in China)
      • Aveeno
      • Avon (sells in China)
      • Avon Mark
      • Balencia
      • Banana Boat
      • Batiste (says except where required by law. Had a bizarre phone call with them.)
      • Bath & Body Works (no longer cruelty free, really upset by this, 10/12/2014)
      • Belif (selling in China)
      • Benefit (sells in China)
      • Bio-Oil
      • Biotherm (sells in China, owned by L’Oreal)
      • Bioderma
      • Blvgari (sells in China)
      • Bobbi Brown (owned by Estee Lauder, sells in China)
      • Boscia
      • Bumble & Bumble (owned by Estee Lauder, sells in China)
      • Burberry (sells in China)
      • Calvin Klein (sells in China)
      • Caudalie (sells in China)
      • CeraVe (sells in China, owned by L’Oreal, see their response.)
      • Chanel
      • Chloe
      • CK One Color(sells in China)
      • Clarins (sells in China)
      • Clarisonic (sells in China, owned by L’Oreal)
      • Clean & Clear
      • Clearasil
      • Clinique (owned by Estee Lauder, sells in China)
      • Coach
      • Coppertone
      • Cover Girl
      • Curel
      • Darphin (owned by Estee Lauder, sells in China)
      • Dermablend (tests in China)
      • DHC
      • Diesel (owned by L’Oreal)
      • Dior (sells in China)
      • Dolce and Gabbana (sells in China)
      • Dove (owned by Unilever, sells in China)
      • Dr. Brandt (sells in China)
      • Dr. Jart+ (sells in China)
      • Elizabeth Arden
      • EltaMD (tests where required by law)
      • Eos (sells in China)
      • Erno Laszlo (sells in China)
      • essie (owned by L’Oreal)
      • Estee Lauder (sells in China)
      • Eucerin
      • Fresh
      • Flirt! (owned by Estee Lauder, sells in China)
      • Freeman Beauty (they were Leaping Bunny certified but they no longer ask their ingredient suppliers about testing)
      • Garnier (owned by L’Oreal, no longer selling in China)
      • Giorgio Armani (sells in China, owned by L’Oreal)
      • Givenchy (sells in China)
      • Glam Glow (sells in China)
      • Goodskin
      • Gucci
      • Guerlain (sells in China)
      • H20 (sells in China)
      • Hada Labo Tokyo
      • Herborist
      • Hugo Boss (sells in China)
      • I Make You Beautiful (not cruelty free)
      • Inneov (owned by L’Oreal)
      • Issey Miyake (sells in China)
      • Jergens
      • Jimmy Choo (sells in China)
      • Jo Malone (owned by Estee Lauder, sells in China)
      • June Jacobs Spa Collection (sells in China)
      • Jurlique (sells in China)
      • Kenzo (sells in China)
      • Kerastase (owned by L’Oreal)
      • Kose (sells in China)
      • Kiehl’s (sells in China, owned by L’Oreal)
      • L’Occitane (sells in China)
      • L’Oreal (sells in China, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”)
      • La Mer (owned by Estee Lauder, sells in China)
      • La Prairie
      • La Roche-posay (owned by L’Oreal)
      • Lab Series (sells in China)
      • Lancaster (sells in China)
      • Lancome (sells in China, owned by L’Oreal)
      • Laneige
      • Lipstick Queen (has stated they will start selling in China as of 2017)
      • Lolita Lempicka (sells in China)
      • Lubriderm
      • MAC (sells in China)
      • Make Up For Ever (sells in China)
      • Mamonde
      • Mary Kay
      • Matrix (owned by L’Oreal)
      • Maybelline (owned by L’Oreal)
      • MD Formulations
      • Mederma
      • Menard Sp
      • Mizani (owned by L’Oreal)
      • Mont Blanc (sells in China)
      • Mother Dirt
      • N. Y. C. (New York Color) (owned by Coty)
      • NARS (decided to start selling in China and testing on animals)
      • Neutrogena
      • Nivea
      • Noxzema
      • Nu Skin
      • Obagi
      • OGX
      • Ojon (owned by Estee Lauder, sells in China)
      • Olay (sells in China)
      • OPI
      • Origins (owned by Estee Lauder, sells in China)
      • Osiao (owned by Estee Lauder, sells in China)
      • Paul & Joe Beaute
      • Paco Rabanne
      • PanOxyl
      • Peter Thomas Roth (sells in China)
      • Philosophy
      • Physiogel (said they couldn’t answer my questions because I don’t live in Singapore)
      • Phyto (sells in China)
      • Pond’s
      • Prada (sells in China)
      • Prescriptives (owned by Estee Lauder, sells in China)
      • Ralph Lauren (owned by L’Oreal)
      • Redken (owned by L’Oreal) (this makes me sad that they test because I LOVED their products.)
      • Revlon (sells in China)
      • Rimmel
      • RoC
      • Roberto Cavalli
      • Rodan and Fields
      • Sally Hansen
      • Sampar (sells in China)
      • Sebamed (sells in China, lost Leaping Bunny Certification)
      • Sephora House Brand (individual brands not sold in China may be cruelty free)
      • Shiseido (sells in China)
      • Shu Uemura (sells in China, owned by L’Oreal)
      • Simple
      • SkinCeuticals (owned by L’Oreal)
      • St. Ives
      • StriVectin (sells in China)
      • Tom Ford (owned by Estee Lauder, sells in China)
      • Tweezerman (sells in China)
      • Valentino (sells in China)
      • Vaseline
      • Vera Wang (sells in China)
      • Versace (sells in China)
      • Vichy (owned by L’Oreal)
      • Victoria’s Secret (no longer cruelty free)
      • Wei (sells in China)
      • Yves Saint Laurent (sells in China, owned by L’Oreal)
      • Zoelle Beauty

      Say hi and share your favorite cruelty free brands!

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Join The Conversation


  • Avon recently split into two separate companies,and the “New Avon LLC” is only sold in the U.S.,Canada and Puerto Rico.Following is their policies on animal testing.
    Animal Welfare
    Commitment to Science…Respect for Animal Welfare

    New Avon LLC (“Avon”), with operations in the U.S., Canada and Puerto Rico, has a deep respect for animal welfare and does not conduct animal testing. Avon does not conduct animal testing on its products or ingredients, nor does it ask others to do so on its behalf.

    Avon is a strong advocate of both the ethical and humane treatment of animals and the protection of human health and safety. Our products are developed utilizing alternative testing methods such as extrapolations from existing data, computational modeling, in vitro (test tube/cell culture) testing and clinical tests with human volunteers to ensure both their efficacy and safety.

    Consumers can be assured that any product carrying the Avon name and sold in the U.S., Canada or Puerto Rico has not been tested on animals, has undergone rigorous and thorough safety evaluation, and can be used with the utmost confidence.

  • WEN should be on this list! Known fact Chaz loves his Angels more then life itself and WEN is also Leaping Bunny verified!

  • Hi, can you tell me how you confirm that Viseart is a cruelty free brand?
    I’d also like to know why Zoella Beauty is not a cruelty free brand on your list.

  • Thanks so much for this list! Do you happen to know if Memebox is cruelty-free? They just started selling this brand at Ulta and I have heard great things about the I Dew Care Disco Kitten mask, but am reluctant to buy it because I can’t find out if they are cruelty-free.


  • Hi! Sweet and Shimmer just appeared on Ulta’s website and I cannot find anything stating whether or not Sweet and Shimmer is cruelty free! Would you mind looking into this for me?

    Thank you so much! (:<3

  • Hi! Sweet and Shimmer just appeared on Ulta’s website and I cannot find anything stating whether or not Sweet and Shimmer is cruelty free! Would you mind looking into this for me?

    Thank you so much!(:<3

  • Thank you so much for this list! I found it supremely helpful, and it will actively guide me through my Sephora purchases. I know that Jo Malone fragrances aren’t cruelty-free, but do you know if her new independent brand, Jo Loves, is cruelty-free? I’m hoping it is since it may not be owned by Estee Lauder? I would love to hear your input.

  • I’ve just started to go cruelty free with my makeup and skin care and this is an awesome list! I’m going to save the link to this post so I can refer to it when I’m shopping.

  • A little bit late with my response – but like everyone else – thank you so much for this list – it is so helpful. Soon the list of brands that CF will be longer than those who aren’t……
    Some Aussie/NZ/UK brands that are definitely cruelty free:
    Nude by Nature
    Goodness – NZ company – their Chia Seed oil is just divine – the best facial oil I have used.
    Amie – A UK brand that sells here in Aus at Priceline and their products are excellet
    Sleek cosmetics are also CF and don’t sell in China

  • Hi, I just wanted to check about Amazing Cosmetics. I see they’re on your list of companies that do test. They say on their website that they pulled out of selling in China in 2015 and although I can see them listed on Sephora China, if I click on the link I can’t view any of their products. Thanks!! Also, LOVE your site!

  • Not sure why my comment didn’t show up, but again, BHcosmetics is not cruelty free.
    They use natural fibers in their brushes.

      • Is there a way to get natural fibers that doesn’t hurt animals?

        Also, my Physicians Formula comment was referring to the comments section so I would love for you to get back to me on that.

        Thanks!! <3

        • Supposedly there are ways. However, I now choose to only buy synthetic brushes. I recommend Urban Decay and Sigma for the best synthetic brush brands.

    • Hi Shannon, any comment that leaves a URL is automatically put into moderation to prevent spammers. I get upwards of 250 spam comments daily. If you’re looking for makeup brushes I recommend Sigma or Urban Decay.

  • Also, Physicians Formula is not cruelty-free to my knowledge. See the comments in the article below:

    Obviously I don’t know how accurate this is but if you could inquire that would be great because I have no idea how to go about this.

    Thank you so much!


    • Hi, Physicians Formula IS cruelty free. Also, the source you linked, cruelty free kitty, also states that they’re cruelty free. Thanks!

      • I am referring to the comment section. Apparently someone said they contacted someone that works for them who informed that a line of lip glosses is tested on animals.

        Also just an FYI eltaMD is not cruelty-free.

        “EltaMD does not test any of its products or any of its ingredients on animals, anywhere in the world nor does EltaMD delegate this task to others.–> The only possible exception is if regulatory authorities required it for safety or regulatory purposes.<–"

      • Also I’m sorry if I’m being annoying but I’m just starting this whole cruelty-free thing!

        I saw that you moved eltaMD but when looking at a brush set for BHcosmetics

  • Hi!

    I was just wondering what your criteria for cruelty-free was.

    For me, cruelty-free is that the company does not test their products and ingredients on animals, they do not get third-parties to do this, and third-parties and suppliers do not test the ingredients in the makeup on animals as well as with animals themselves.

    Is there anything in this list that I should add for criteria and was also wondering if all of these apply to your list! Do you make sure that none of the ingredients are being tested on animals from the company as well as third-parties, manufacturers, and suppliers and the makeup itself? I always get suspicious when companies say “We OURSELVES do not test on animals,” which makes me think that they are but with a third-party involved.

    Thank you so much and I love how the cruelty-free list is growing and the cruelty-included list in shrinking (I think!)!


    • I choose to support cruelty free brands who are not selling in China, even if they have a parent company that is not cruelty free. I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If a brand is not cruelty free but decides to go cruelty free, I will support them! I want brands to stop testing on animals.

      I realize that all ingredients were tested on animals at one time. Even water. But I do not want to support a brand that is currently testing on animals. I don’t believe the bullshit that ‘nothing is truly cruelty free because everything was tested at one point.’

      I support cruelty free brands who are not currently testing on animals and who are not currently selling in countries that require mandatory animal testing. They need to not test, not pay a 3rd party to test, and suppliers not test.

  • Do you know anything about Morgan Taylor nail polish? I am having trouble finding info about them in regards to animal testing.
    Also, have you heard of Red Apple Lipstick? They are supposed to be cruelty free as well as free of certain potential problem ingredients.
    The last thing I want to throw out is that recently I was made aware of the mica mining issue–how many cosmetics companies can’t even be sure that the mica used in their products (pretty much anything w/ a shimmer or metallic finish) isn’t mined illegally using child labor.
    I feel like I should be just as concerned w/ the wellbeing of innocent human children as that of animals when it comes to my beauty products.

    • Red Apple is cruelty free. Morgan Taylor was last I checked. I’m familiar with the mica issue but it’s not the focus of my blog.

  • I’m really happy to see Laura Geller on this list. LinkedIn just put her in my First Connection contacts, which made me super excited, but I couldn’t remember if the company was CF or not. Thank you for this list!

  • thanks for the list there are several companies on their that I do buy from……….. I have to be better

  • Hi, do you have any statement from Ardell? I wrote them couple days ago asking if they are still cruelty free (bcs I couldn´t find the information on their website anymore) but they didnt answered 🙁

  • One more thing to add: Vintners Daughter states that they are cruelty free and vegan, can you check on that too? Thanks dear, I love your blog! Thanks so much for helping us!

  • I am confused as to why THE ORDINARY (Deciem) is listed as CF. Their website clearly says that they sell in Beijing China (all 13 brands) have they completely been upfront about that with leaping bunny and PETA? How do you know for sure that they are CF?

    • Hi Lindsay, I just reached out to them for an update and will let you know what they say. If they don’t respond, I’ll be moving them to my avoid list.

      • Thank you darlin! I was so disappointed to see that they have a retailer in China! I really wanted to try this brand!

    • Hi Lindsay, I’m trying to find this information, but I can’t find it. Where does it say that they have a store in Beijing? I’ve only found an information on their site that Hylamide is sold online. Does that mean it’s still tested, even if there isn’t a physical store?

      • I have a post going live about this tomorrow. They are cruelty free. They responded to all of my detailed questions.

        • Oh, you’re so fast with your replies! Thank you! I’m so glad to hear this because I purchased them thinking they were cruelty free (and on top of that they have vegan products). Their products are indeed good and I don’t have to sell my kidney LOL 🙂

          (btw. is there way to subscribe to these comments? I don’t see that option.)

    • I have a post going live about this tomorrow. They are cruelty free. They responded to all of my detailed questions.

  • Thanks so much for all the work you do to maintain this list-it gives me a lot of gratification to share it with others too:) You know what is so confusing is French beauty brands. I lived in France-and French pharmacy beauty is awesome, it’s true. & a lot of people here are discovering it. So just to clarify, you haven’t heard anything new from Caudalie or Bioderma? The reason I asked is, even though the EU outlawed animal testing, we know they they can still be NOT CF because we know certain ones are sold in China(like La Roche Posay, Vichy) and then lately I heard specifically that animal testing was banned specifically in France. Based on that(and before that) a few products that SpaceNK included in a gift with purchase were Caudalie specifically state on the boxes(in French and English) that they are cruelty free, well the exact words they use too are “not tested on animals” And Bioderma(Beautylish just did a feature on the different features and in the Q&A they said yes Bioderma is cruelty free, France has outlawed animal testing. (and when I’ve asked them about their different brands, they have always told me yes or no, ie Sisley Paris they told me was not, that was prob about 6 mos ago) So I was wondering if you happened to hear anything new by chance?? or is this just the same deal pretty much where the brand is saying that they are,(and also ppl could easily surmise based on that law that French prods are CF) but that they are selling in China(like Darphin we know is not, Embryolisse is) So, I was thinking about emailing them. Thanks Courtney! xo

    • Unfortunately some brands that are not cruelty free due to selling in China use the phrase “product not tested on animals” or something similar to make buyers think they are purchasing something that is CF. Essentially they are playing a game of semantics to intentionally deceive customers b/c that exact product was not tested in animals. Sadly that phrase is more often than not a sign of a brand being NOT Cruelty-Free than the reverse; it’s certainly not the type of packaging claim that can be depended upon.

  • After having trouble finding any info on whether or not Morphe was cruelty free I emailed them myself a couple weeks ago asking if they were and this is the response I got:
    “Thank you for your email. Morphe cosmetics are cruelty free, in addition, we also purchase our brush bristles from manufactures that are certified cruelty free. As an alternative, we also offer Vegan/Synthetic brushes for our vegan customers.”
    But you have them listed as not cruelty free. Could you explain why?

      • Hmm that is pretty suspicious that they’re not answering your questions. It’s a shame cause I was really wanting to buy some of their cosmetics. I might email them again to see if I can get some answers to your questions and if I do then I’ll let you know. If not then oh well, I guess I just won’t buy from them.

        • That’s where I’m at. I won’t buy from them. I’m mad that I’ve now purchased 2 palettes from them – KathleenLights and Little Drama Mama, because I thought what they told me before was true.

          • It took awhile but I got a response from them. Here is my email and theirs:
            Hello. I emailed a couple weeks ago asking if you were cruelty free and I got a response saying that you were but I was hoping I could get some more information.
            Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?
            Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?
            Do you have documents from your ingredient suppliers to show that they are not testing on animals for your brand or any other brand?
            Does your manufacturer purchase any ingredients from laboratories that conduct tests on animals? Do you have documents to support this?
            Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?
            Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)
            Is your company certified by Leaping Bunny or any other cruelty free organisation?

            Thank you for your email.
            We appreciate your interest in Morphe products.
            Morphe absolutely does not use any of our products on animals for testing purposes and we do not condone the use of animals for cosmetic testing, this also includes companies we work with.

            We do not market our products in other nations directly, our social media channels and associates tend to be the main source of our PR. We do work with distributors in various nations but we only allow these if they meet our terms and policy as they represent our products and public image.

            We are our own private company and are not associated with any other company, organization or entity.

            We offer both natural and vegan products between our various lines. Our brush sets include sets that are Natural Bristles and sets that are Synthetic Bristles. We have sets that are a mix of both as well, but in all cases we do indicate on our website which is which with full descriptions per brush.

            Regarding our palettes and cosmetic products, You may view each product’s individual list of ingredients on our website per product, please keep in mind that some ingredients that usually come from natural source, we actually have subbed them with synthetic versions, if you see a product you wish to get more information about, let us know.

            To accommodate all our customer’s needs we do offer alternative vegan/ synthetic brush sets on our website. Please search using keyword Vegan and Synthetic to see all these products.

            To further state, all materials used in our manufacturing are gathered in a cruelty free manner, including those we receive from companies we work with. We hope this answers your questions regarding our process.

            I don’t understand why they didn’t respond to you and other bloggers but after getting this I’m more willing to give them the benefit of the doubt.

  • Hey Courtney sweetie, I am looking for info on St. Tropez- do you have any clue, if they are cruelty free? Oh btw you still have Stila in “brands that test on animals”. 😉 Oh and Method tests on fleas not flies! Hehe! Kisses darling!

  • You have really done your homework on this one! Thank you for this, and it is awesome to see that there are so many companies who are now following Cruelty Free ways.

  • Courtney, thanks again for the updated list on cruelty free products. Before I started following you I had no idea that I could find such great products that were CF.

  • Hello! Thank you so much for the list! I have never been much into makeup, but I love it now, but always boycott cruelty products. This list is amazing! <3 Although, I have been shopping from Limecrime, Colorpop and BH cosmetics lately, as they claim to be cruelty free. Could you please find out if this is true? On another note, Huda beauty has mink eyelashes, and nowhere on their website claim to be cruelty free… could you please check?
    Thanks so much for the effort you have put into this! <3 <3

  • I have seen Weleda reviewed on other cruelty-free blogs and thought they were CF until now. Weleda claim they only sell soap and dental stuff in China which is exempt from testing, but I saw a blog claim that these could be subject to random testing without the company’s knowledge if the authorities felt like it. What’s your view on their status? I have never used their stuff but was contemplating some for my son’s eczema until I saw them on your testing list, to my horror!

      • Hi, I work at Weleda in Switzerland, and I just came across your blog. I’m happy to say that this simply isn’t true – the products we sell in China don’t require animal testing. Soaps and dental care products have so far not been classified as cosmetics by the Chinese authorities. Because of this, animal testing regulations (and after-sales testing) do not apply to these. We know this based on our own contacts with the local authorities, and we’ve also had it confirmed by representatives from PETA and from HSI. Our cosmetics will always be cruelty-free.

        • Hi there! I have to say I was a fan of Weleda but I was put off from buying any new products because of the China “issue”. Is there a way to confirm your correspondence with PETA or HSI? It would be a lot easier for everyone if Weleda would get certified by Leaping Bunny, for example.
          This way a lot of people don’t trust your claims and are put off from buying your products, which is really a shame if you truly are cruelty free. 🙂

              • Hi, I sent our answers yesterday – sorry for the delay. Monday was a public holiday over here, and I wanted to be sure to give you the updated information.
                As for our correspondence with PETA and HSI, please feel free to contact them if you would like to verify. According to my notes, confirmation was given to us by Irene Zhang of HSI on April 28th, 2016. Our information was also checked by PETA and the organization they work with, IIVS. They confirmed that it was correct on September 20th, 2016 (my contact was Amanda Nordstrom).
                Thanks Vesna, yes it’s true that we often get asked about Leaping Bunny – I guess because we come from Europe, where animal testing on cosmetics is generally prohibited, Leaping Bunny certification hasn’t been as much of a focus so far. But we do see that it has become increasingly important to consumers in other countries.

                • I got your reply, looking it over. Unfortunately, I don’t trust PETA because they give their cruelty free certification to brands that sell in China / test on animals.

  • Thank you! I wonder why Odacite, Antipodes, True Botanicals and Grown Alchemist are not leaping bunny certified. I think they all say they are CF.

    • Courtney will reply back shortly, I’m sure. But just to quickly reply, it is very possible for a brand to be cruelty free and not be Leaping Bunny. Leaping Bunny is the highest CF certification process possible, and so you know 100% those brands are CF, you don’t have to worry about them changing. She puts that in ( ) so you know. But all the rest of the brands that don’t say Leaping Bunny in parenthesis in the cruelty free section, they are still known to be cruelty free, it’s just that they aren’t in they LB category yet, they haven’t gone through that process, or they haven’t done it yet. I don’t know the status of those brands, but she might. You can always contact them-email/tweet, and get their response.

    • Brands can be cruelty free without being PETA or Leaping Bunny certified. At this point, PETA certification is pretty useless. They’ve been giving certification to brands that are selling in China. Leaping Bunny is much better. Some brands choose not to do certification because they don’t believe in it – Lush, Fyrinnae and Silk Naturals are not Leaping Bunny certified but they are cruelty free and the latter two are 100% vegan.

  • HI, Thank you so much for your efforts..! You are amazing and wonderfully helpful, So Appreciated. This list has become my bible for replacing my products!!.. I am exhaustively trying to find a CF replacement to my favorite perfume: Versace – ‘Crystal Noir’.. and being in New Zealand I found that I would discover one, only to find there wasn’t international shipping!.. Incidentally, if you or anyone knows of any cf perfumes that smell like this or black opium It would be very much appreciated!! I like the spicy, woody, dark scents… But what I actually wanted to ask is if you knew if: ‘L’Artisan Parfumeur’ is Cruelty free..??? I heard they were but didn’t know if they sell to China… I also did a bit of emailing myself for my other fav, ‘Comptoir Sud Pacific’ but haven’t heard back! Thanks again! Your help is much appreciated! Keep up the great work! Helen.

    • I’m glad to hear it’s helpful! I”m not sure about a Versace Crystal Noir dupe – maybe an indie perfumer can make you a cruelty free dupe? Before going cruelty free I wore scents like Alfred Sung Shi (daytime), Hugo Boss Deep Red (nightime), Kenneth Cole Black. The only mainstream perfume I have now is TokyoMilk Dark Tainted Love. Most of what I wear is indie and from Cocoa Pink.(You can see their scent list here I will email both L’Artisan Parfumeur and Comptoir Sud Pacific for you. Most mainstream perfumers are not cruelty free. Tru Fragrance is one of the other mainstream ones that IS cruelty free

      • Thank you.. That was incredibly helpful.. and it looks like we are into the same kind of smell! I looked up TokyoMilk Dark Tainted Love.. And that sounds exactly like what I am looking for! Very much appreciated! And thank you for looking into those companies too! …I recently emailed: ‘Superdry’ (the clothing company) about their fragrance line and they are CF and don’t export/sell to China and this is their reply:
        ‘Good morning,
        Thanks for your question. At Superdry, we believe it is never acceptable to harm animals in the manufacturing or testing of our products. We have a very specific policy in place on animal welfare which includes a ban on Animal Testing. We work closely with our suppliers to ensure it is fully enforced”.
        Phyrra, I think you might like their fragrance too.. inexpensive at around $25 but one in particular: ‘Superdry Neon Purple Fragrance Spray’ … I haven’t smelled it yet but came across it in my search and it says it is a: woody aromatic fragrance for modern women Fresh, ozonic, creamy, unique & captivating Top notes of fresh fig & green leaves Heart notes of lily of the valley, cedar & sandalwood Base notes of dry amber, coconut, tonka bean & musk.. Might be a bit green at first but I thought it’s cheap enough to give it a try!
        .. Thank you again! Appreciated!
        Helen. x

  • “You can also make products in China, but not sell in China, and be cruelty free.” It is my understanding that although domestically produced cosmetics in China are no longer required to have animal testing, the manufacturer can still choose to do so. Animal testing is not banned. There are organizations (Institute for In Vitro Sciences) that are working to provide government officials and scientists in China training in the use of non-animal methods. So is there any way to know which manufacturers still use animal testing?

    • So it’s more complicated than that. You can make products in China, but sell elsewhere and be cruelty free. You can make products in Hong Kong and sell in Hong Kong and be cruelty free. You can make products outside of China and sell in Hong Kong and be cruelty free. Some (very few) Chinese brands that make products in China and sell to China are not being tested. But everything else is. Humane Society International says that there is still no situation in which non-Chinese brands can sell in China and be cruelty free and avoid post-market testing.

  • hi I wanted to ask you about Bebella cosmetics,( they are like Morphe but they have the PETA certification), by the way do, you thing that the PETA certification is reliable?
    thank you

    • I will look into Bebella and let you know. I think PETA is a good start but not the best overall. I think Leaping Bunny is much better. But there are some brands who aren’t registered with either who are not testing – such as Fyrinnae (they’re 100% vegan).

  • Hello 🙂 thank you so much for this post! In fact I’m at the very begging of transition of my beauty products into cf- it’s been just few weeks that I’m searching through internet for informations about them.
    I’ve watched your video – it’s so cool to know that I’m not the only person damaged by the fact that MAC isn’t cf anymore. I have a bunch of their products in my collection…. but I wanna do the transition in baby steps exactly as you said. Obviously if I throw away all my collection then I wouldn’t have any products (and in fact I’m so, so, so ashamed that I didn’t thought about animal testing before) and also I wouldn’t have enough money to replace all my stuff. But now, first I have to replace my CC cream (Chanel), so now I’m in process of searching for something nice and cf 🙂
    Thank you for your hard work!!

    • You’re welcome! So happy to help. Yeah it’s silly to throw away things you’ve already bought. Doing it in small steps makes it easier / more manageable.

  • I just purchased organic baby powder from The Honest Co. Their products are made in the U.S.A. and the
    package says “No Animal Testing.” I called the company to get more information. They had me on hold for 10 minutes and said they do not test and suggested I check their website. I could not find any further information
    on their website. Do you have any thoughts on this company?

  • Hi! Thanks for the great list. But how about Stiefel Labs? I’m interested in brand Physiogel… Do you have any information?

      • I mentioned in in my newest comment above, and no unfortunately they are not. Beautylish, who does sell their products, told me that when I asked them. They have an internal list on the brands that they have info on, so they know them to be not, Bioderma too, oh you have that one down already.

    • See my reply to Phyrra, unfortunately not:( I used to live in Paris, and it’s a brand I used to use so I was bummed(it’s less expensive there!) However, Embryolisse has a very comprehensive skincare line that has a lot of similar broducts(besides the Lait Creme and the Hydra Matt) they have a great Micellar, they have serums, eye creams, their Artist Secret line(several of their products you can find on Beautylish, otherwise, you can go to and you can see the whole line. Lancer is another brand you may want to check out. It’s available on SpaceNK-perhaps they are on Net a Porter too(they connect to Bloomingdales but have their own product exclusives) they are cruelty free and they are a high end French skincare brand. Eve Lom would also be in that category, they have some great products. Sunday Riley is also really magnificent(I just tried one of their moisturizers) their Good Genes is supposed to be an amazing serum for all skin types. Oh yes, I would say the exact cruelty free dupe for Sisley Paris would be Chantecaille-you can find their products on their site, on Bloomingdales/SpaceNK, they have some splurge-worthy picks for sure. Hope that helps!

    • They’re on my grey area list because I don’t think they’re cruelty free. They claim to be but they’ve been unclear about their suppliers. I just emailed them to find out if anything has changed and will let you know if it has.

  • Phyrra, I’d really appreciate seeing more perfume companies on here! I trust you over any other CF blogger out there and I’ve heard Nest, Clean, Comptoir Sud Pacifique, Lisa Hoffman, Malin+Goetz, Juliette Has A Gun, Commodity, and Stelle McCartney are all cruelty free. Thank you for all the time and hard work you put into this 🙂

    • I know Lisa Hoffman is, I’ll look into the rest for you. I primarily wear indie perfume – Cocoa Pink being my favorite. I’d given up on most mainstream perfume brands (except for TokyoMilk Dark) since they all seemed to test / sell in China.

    • Clean Says – We do not conduct any testing on animals and our fragrances are animal by-product free and cruelty free. Any retailer that carries our products are required to practice these same philosophies as well. We do not sell our products in China due to this specific reason. Hopefully this information was helpful. Let us know if you have any other questions!

    • Malin+Goetz is a grey area. Here’s their response:
      Thank you for contacting (Malin+Goetz).
      We do not test our finished products on animals. Our two founders, Matthew and Andrew, care very much about animals and do not believe in testing on animals. In fact, this is stated on most of our products and we even have a Dog Shampoo dedicated to our founder’s favorite pups. We also aim to work with manufacturers that share this same value. We have asked all our suppliers if they test on animals or not – most of our suppliers have confirmed that they do not.

      Unfortunately, some suppliers will not guarantee this because they can’t get a guarantee form some of the people that they purchase ingredients.
      So while most of our suppliers have confirmed that they do not test on animals, there a few that have not been able to guarantee this because of the lack of information from their suppliers.
      While we do the best that we can to prevent any animal testing – there are some unknowns.
      We appreciate your concern for this matter.

      • Thanks for that, I wondered about them. I’m also bummed that Algenist is sold in China-I didn’t remember seeing them on your list, so I checked this main list and see if they did-but there are other brands that have similar products, so it’s no big deal. I had them confused with another brand and was thinking that they were-it must have been Alterna that I had them confused with. The other one is Caudalie, I didn’t think they were cruelty free either, but wanted to check because I got a free product from them I liked. But I’m so happy that SkynIceland does not test, because I just read your post one one of the moisturizers, and they have a lot of great products I’ve seen, so they are a great alternatives. And Paula’s Choice is one that you can always rely on, and it’s nice for Winter, when you have a base routine, you can try something new that will be a great add on for additional moisture, and if you get a splurge product, it’s one out of your collection, so it’s more affordable.. . It’s so important to check and make sure about suppliers and third parties, because a lot of brands like the above Malin & Goetz, you would think they were CF going to their site. I’ve seen other posts from people promoting CF beauty saying that Fresh is CF, and it’s the same thing. Burt’s Bees I really didn’t shop from anyway, but I’ve removed them from anything .I had previously posted. That and Ahava are great examples, because I always share that just because a brand claims to have “natural and organic” products, does not mean that they are cruelty free. Thanks love!

  • Hi! I have made a research and it is said on the Internet that Zoella Beauty and Tanya Burr cosmetics are also CF, can you confirm that?

  • I’m excited that Garnier is on the list! would you mind sharing the correspondence you received? I know you work a lot with Beautybunny and logical harmony and Garnier is not listed on either of their’s for cruelty free or not cruelty free. thanks!

    • My last correspondence with them was in 2014. They said that they were no longer selling in China or anywhere that required testing and that they did not test directly. I researched at that time and was able to find information that they pulled out of China.

      Most of the L’Oreal brands say the whole “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.” So I think it’s a matter of where they’re selling.

      Though in researching to respond to you, I noticed that they show up on Paula’s Choice Do Test on Animals list, so that’s enough for me to move them to my Do Test list.

      Sorry to get your hopes up 🙁 If you let me know what sort of products you’re trying to find, I can help you find cruelty free ones!

      • thanks so much for your response. What a bummer. What I really need is a good makeup remover right now. I try not to use wipes because you go through them so quickly. I really wanna try micellar water but none seem to be from cruelty free brands. Thoughts?

      • That sucks, I saw that they no longer sell in China and really thought they were Cruelty Free now =( I went back to using their products which to be honest are much cheaper (shampoos, conditioner and micellar water) Oh well, going back to search for replacements

  • I was wondering if you have any info on sinful colors polish. I can’t seem to find any info anywhere. I know that Revlon is the parent company but I am trying to find out if they test or sell in china. Any help would be great. Thanks ❤

  • Australis and Designer Brands are two Australian cruelty free make-up companies. Australis has some vegan products but not all of their products are, in fact, vegan. Designer Brands are completely fully vegan.

    Anyway, I just thought maybe some fellow Aussie readers could find the info useful 🙂

    P.S.: A good site to research for Australian-based cruelty free companies (skin care, make-up, animal care, etc) is

    • I emailed Kate Somerville and here was the response:
      Thank you for contacting us!

      None of our products are tested on animals, however, it is an industry standard to conduct safety testing (HRIPT) on humans. There are strict Clinical Testing guidelines on conducting tests on humans (under close supervision of a certified Medical Professional), so we use certified clinical labs for HRIPT (human repeat insult patch test) and Ophthalmology test (on human subjects).

      Being that our company philosophy is not to test on animals, we require all of our partners to follow this as well. We check our supply chain and documentation trails to verify. We also state in the “Quality Policy” section of our website that we do not test on animals. (

      Our products are sold in the US, Canada, Korea, Hong Kong, Singapore, Malaysia, Australia and New Zealand. The only country in Asia that requires animal testing is China. Kate Somerville does not have a licensed distributor in China.

  • Why isn’t Limecrime listed? If you’re going to list Jeffree Star you should list them as well. Or did I miss it?

    • I actually just removed him. I kept meaning to remove him because of that video I saw where he was being racist. That said, Limecrime is a far worse brand – they’ve threatened to sue bloggers, they’ve lied about their ingredients, they’ve stolen images from bloggers, they sent their minions to harass temptalia, the owner has dressed up as Hitler, I could go on and on.

      • I fully understand, I was just surprised you had one and not both. I think it’s great you removed both. I really enjoy your list!

        • I’ve never had Limecrime on my list because of her threatening to sue bloggers, harassing Temptalia, and stealing images from bloggers. Every time I think Limecrime has changed their behavior, they do something stupid, like the security breach.
          If Limecrime and Jeffree Star truly change their behavior, I’d be happy to add them back, I just doubt that will happen.

  • Hi there! I recently discovered Rituals, and they claim to be cruelty free (including their ingredients), but I wanted to do some research to confirm that before buying from them. I’ve been cruelty free in cosmetics for several years now (such a shame about MAC…)

    Anyway, it was super hard to find any information online about rituals, and I also couldn’t find anything about whether the Dutch agency that has certified them is trustworthy. I was happy to see it on your list, but I’m just wondering what you were able to find on them? What was it that made you feel confident they should be included?


    • I just reached out to them for an update to confirm that they are still cruelty free. Here are the questions I sent them:
      Are your products cruelty free?
      Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?
      Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?
      Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company?
      Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company to comply with any laws and regulations?
      Are any ingredients used in the products tested on animals, or do they contain ingredients that have been tested on animals, by the company, an ingredient supplier, an affiliate company, or a 3rd party supplier in order to comply with laws such as TSCA, CEPA, ELINCS, EINECS, REACH, NICNAS, SCCP, etc?
      Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?
      Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)

      I will let you know here once I receive an updated response.

    • When I originally worked with them several years ago they said they were. Since they haven’t responded to my email I’m going to put them on the grey area list because it’s suspect to me that they won’t respond.

  • Hi. Thanks so much for updating. I’m completely cruelty free too and it’s such minefield (I spend half my life searching online for testing policies and “who owns who”!)

    I can’t see “Juliet has a gun” anywhere on your lists. Do you know if they’ve changed at all? I really hope not.

    Thanks x

    • I haven’t heard of the brand but I can reach out to them! And yes sometimes it is exhausting trying to keep tabs on every brand, hounding people for answers.

  • Hello! I have a question. I have contacted Marc Jacob’s beauty multiple times (as recent as may, I believe) and they clarified to me they did not test on animals, their suppliers did not test on animals, and a third party did not test on animals. Why are they on your tested list?

    • Ultimately, I’m not comfortable giving Marc Jacobs Beauty money when I see that they’re listed on Sephora China. If they weren’t selling in China, I would absolutely give them a chance. As a recent example, Korres STOPPED selling in China and went back to being cruelty free, so I added them to my cruelty free list. If you’re comfortable with Marc Jacobs and the answers that they give you, you should support them. You have to do what’s best for you. I fully believe that voting with my money matters (where I spend it, how I spend it).

  • Hi Phyrra, I’m loving your blog and refer to it almost daily since I found it! QQ, I was under the impression that Bio-Oil is sold in China so I stopped using it. I see it on your cruelty free list. Do you know if they have stopped distributing in China? I can’t find any information online so just wondering.


    • Sorry for the confusion, they are NOT cruelty free. They are still selling in China. They were accidentally added under the wrong list. It’s been corrected.

  • Hi! I love this list!
    I do have a question: How long ago did Korres stop selling in China? I love their body cleanser but stopped using it when I saw they were selling in China.

  • Hey love, one more q! Is MUA Cosmetics Makeup Atelier? Or is it a different brand, just wanted to make sure! I saw it at Beautylish. It’s nice because they ALWAYS research the CF status of the brands when they are new, which I appreciate.

  • Thanks for reposting this. I’m pretty excited that almost everything I use already is cruelty free. If I switch my blush and mascara, all of my day-to-day makeup will be!

    • No problem! My husband was like ‘you should just refresh that page because you update it all the time and do a redirect of the old URL.’ So I listened to him.

      For cream blushes, I don’t wear them much, but It Cosmetics has a few pretty ones and BECCA has some. Nyx might also have some closer to Revlon’s price point.

      • Your husband was totally right! I’ve looked at your CF resources before, but I’m taking it more seriously now, and it was great to get an idea of how I’m doing.

        I think I’ll have to check out the Nyx one; neither Becca nor It Cosmetics have the right color for me. I like a bright pink-red applied very sparingly; apparently that looks natural on me.

  • WOW!! I am really disappointed to find out that Origins is not cruelty free. This is a very interesting site, and is packed with good information for me! It’s a new bookmark along with Paula’s Choice. I have some brands in my makeup collection that are not cruelty free and I plan to finish those products and not buy from that brand again. It’s truly upsetting to see that Makeup Forever, Lancome, Benefit, and MAC are not cruelty free. Dang!! Do you have any recommendations on good drugstore mascaras that are cruelty free? Thanks!

    • For mascara I would recommend Physicians Formula Sexy Booster Cat Eyes mascara, the essence mascara in the pink or purple tubes are good too.

    • I’m going to look into this because I hadn’t heard anything of them selling in China and I’ve purchased from Sigma in the past year. 🙁

    • I checked with a few sources and apparently they’re only selling brushes in China, not makeup products. So nothing that will be tested.

    • Hi, thanks for reaching out! There’s been a lot of buzz about Philosophy recently. While it looks like they’re no longer sold in China, the responses that I’ve received from their customer service indicate that they’re still selling somewhere that requires animal testing 🙁

      • Hi. First, thank you so much for your dedication to this cause. I am growing quite frustrated with Philosophy because there seems to be so much confusion regarding their status. Their somewhat recently revised statement seems to suggest NO animal testing, but most sites don’t list them as cruelty free and not only because they’re owned by Coty. Could you please shed light on this matter? Where do they sell that requires testing, and are all other brands listed as cruelty free here checked to be sure they don’t sell in those locations either? It seems the focus is always China. Thank you, thank you!

  • Does anyone know if Pink Zebra and PELOHA Essentials are cruelty -free Pink Zebra sells items like wax candle burners and Peloha sells oils.

  • Came here to check out your article on brow products and just thought I would add that I love Pacifica!!! They have a lipstick called “Power of Love” in the color Sweet One. It stays on better than any lipstick i’ve ever used

  • How do you know that bareMinerals isn’t owned by Shiseido? Does it say on their website? Please give me details!!!

  • Hi Phyrra, can you recommend a good anti aging skin care line? I have been using Shiseido, but since they test on animals that is no longer an option for me. Thank you1

  • I’ve noticed that Japonesque is on your Cruelty-Free List, but I could not find it on PETA’s List or any other info about it. Could you direct me to your source please? I’m trying to have a 100% sustainable look for my upcoming formal to prove that it can be done, and I really like this brand and would like to be sure! Thanks!!!

  • Some companies are so confusing/misleading. Marc Jacobs & Dr Brandt. both say on their website that they are cruelty-free (with no mention of possible exception when requiered by law) yet sell in China? And I keep reading that BBW is no longer cruelty-free, but although their website does say that they could be testing if requiered by law, they actually don’t sell in China. Same for Smashbox.. Would appreciate a clear up, thanks 🙂

    • Hi! Marc Jacobs, Dr. Brandt, Bath & Body Works – cruelty free in the USA but selling in China, so I don’t consider them cruelty free. Smashbox is no longer selling in China so I consider them cruelty free, but they also say ‘ except where required by law.’ I personally will not buy Marc Jacobs Beauty, Dr. Brandt, Bath & Body Works.

      • Thanks for the quick reply! I have contacted Marc Jacobs twice recently and they claim to always have been cruelty-free & not sell in China. From my own research, BBW doesn’t sell in China either. ;s

          • Isn’t B&BW like Smashbox where they say they could/would test if a country asked them to, but they don’t actually sell in China/anywhere with such policy, so are technically cruelty-free? Please let me know if you contact Marc Jacobs anytime soon, thanks!

          • I have a question regarding Marc Jacobs Beauty. You’ve mentioned that they are listed on Sephora China, but I don’t see them, I see only Marc Jacobs (perfumes). And, if I understood correctly, Marc Jacobs and Marc Jacobs Beauty are two different brands as in someone owns the right to sell perfumes (Coty) and another company owns the right on the beauty part (Kendo), but only the first brand is sold in China. So, technically, they are two separate brands with similar name. Kendo owns other brands like Kat Von D or Bite and they are considered to be CF since they’re not sold in China, right? 🙂

  • Can I ask kind of off topic. I’m searching for foundation. I’ve seen reviews of some that look amazing but only sell through online places so I can’t sample and can’t afford to buy just to see. I’m limited funding. What’s the best way to see if they will send a small sample for me to see if my face likes it and it is light enough for my pale pale pale self. Also, I’m devestated that Benefit is not cruelty free. I love them. You should check out So Susan cosmetics. I got their sub all last year and the products are so clean and I’m pretty sure cruelty free. I hate being too broke to keep it.

      • I’m sure you’re sorted now as your post was a while ago, but if you’re still looking for budget make up e.l.f is really worth a go. Really great prices and such nice products.

  • Has anyone else noticed that Benefit removed the “required by law” wording from their animal testing FAQ? As far as I know, they still sell in China.

  • Wasn’t Marc Jacobs beauty just added to your cruelty-free list a little while ago? What happened that changed the status?

    • No, they’re not cruelty free. In 2014 they were not. In 2015 Logical Harmony said they were cruelty free – Marc Jacobs Beauty (a Kendo Brand) is now cruelty free and certified by Logical Harmony! 6/7/2015
      Then they went back to ‘required by law’ – Marc Jacobs Beauty – does animal testing if required by law. 1/10/2016

      • Thanks for the reply. That is really strange to go from not cruelty-free, to cruelty-free, to not again in such a short time span. What a disappointment.

  • Thank you. I will definitely give them a try. I have recently tried Toulon and DeVita, neither worked for me.
    I also enjoy reading your posts and have learned a lot. Thank you again.

  • Hi! Cosmetic products made in China can be cruelty free, such as tarte manufactures things in China and sells them here in the USA and they are cruelty free.

  • I am a newbie in the cruelty free search. I am looking for an eye cream, that will diminish the fine lines under my eyes. Any suggestions? thank you

    • Hi Cheryl! I would check out the Paula’s Choice Skin Recovery Replenishing Moisturizer ( plus the Paula’s Choice Skin Firming Line Minimizer (a target treatment). The Moisturizer can be used all over the face or just on the eyes. It works very well for my eye area.

  • Thank you for this list, it’s incredibly helpful. I’ve been trying to go cruelty-free for over a year now and have found navigating all the lists to be a challenge. It’s good to know that there are so many products out there that are cruelty-free and readily accessible.


  • Hi Phyrra, I’m really trying to only support 100% cruelty free brands. Are you saying the list of brands on skinstore.Com has actually locations other then online where the products are being sold?? Like for instance you have Deborah Lippmann at the top as a 100% cruelty free but I found her name along with butter lonDon on the list of brands on that site? Does this mean they sell in china??

    • I’m actually not sure, I’m going to have to research this because it looks like they’re selling a bunch of brands who shouldn’t be there. It has changed since the last time I looked at it.

    • Ok, so the message below that I get when I go to SkinstoreChina basically says it redirects to the Skinstore USA site.

      “ important news

      Formally introduced (USA)

      Dear Chinese customers,

      In the past, is (USA) permit the licensed operations in China by our partner companies Finecos management. But from today, Finecos will handle their own cosmetics shopping site, caused by the US ( ), and assist in the establishment (USA) customer service center in Hangzhou.

      You can now buy the world’s top skincare and cosmetics directly (USA). There are more than 200 well-known brands, are designated as the authorized distributor (USA) also accept PayPal payment. Number of 10 years, has been trusted by customers in China.

      If you want to buy or Belli EmerginC Inn Kathleen think of a product, to cause the US – Chinese exclusive agent.

      After a few seconds, you’ll jump to the (USA), or please click here .”

    • Oh ok, so I’m guessing it can only be purchased online and it’s not in store. I tried to type in skins tore locations and it only showed me they’re online stores but no actual physical stores in China. So I’m going to pray this means it doesn’t have to be tested on animals since it’s online. Thank so much! Sorry new to the cruelty free revolution 🙂

      • Here’s what I’ve dug up so far – since they’re selling online, there’s no testing. It’s not a physical store location. And no problem! I always try to do my best to help 🙂

  • Hi some brands that are also cruelty free are the korean brands Whamisa and Beyond, as well as the new skincare line at sephora Drunk Elepahnt and Marula! some others include Juara, John Masters and Mad Hippie (for those looking for some brands ^^) Also isn’t Laura Mercier and Philosophy sold in China?

    • Laura Mercier is a grey area brand, some lists like NAVS say they’re not testing but others say they are. Philosphy is still sold in China.

      Thank you so much for the information about Whamisa, Beyond, Drunk Elephant and Marula! I really miss Korean brands like Holika Holika and Etude House, but I’d been unable to determine if they were cruelty free.

      Juara is selling in China, last I checked. I do think Mad Hippie and John Masters are cruelty free.

  • recently I found out about two companies one is Zoeva (they say they are cruelty free) and the other one is Flormar ¿are they cruelty free?

    • Hi! Originally I would ask ‘is your company cruelty free, are your products cruelty free, are the ingredients cruelty free, and go down this line of questioning. I’ve actually got my current list of questions on my contact page ->

      Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?

      Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?

      Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company?

      Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company to comply with any laws and regulations?

      Are any ingredients used in the products tested on animals, or do they contain ingredients that have been tested on animals, by the company, an ingredient supplier, an affiliate company, or a 3rd party supplier in order to comply with laws such as TSCA, CEPA, ELINCS, EINECS, REACH, NICNAS, SCCP, etc?

      Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?

      Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)

      Are the products vegan? (i.e. product ingredients that come from animals like lanolin, honey, milk, etc. – being vegan is NOT necessary for my blog, but a bonus for my vegan readers)

      Is your company certified by PETA or Leaping Bunny? (NOT necessary, but definitely a nice thing! Find out how easy it is to get Leaping Bunny certified!)

  • Thank you for making this list! By the looks of things, it seems to be push toward not testing on animals. But since China is over a billion people strong and an emerging economic market, we can only hope that China will change their own laws regarding animal testing in the near future (seeing how traditional medicine is still practiced — despite no evidence it works — and endangered animals are being poached for this, I doubt it). Companies seem to have very little motivation to “do better” if it affects their bottom line. 🙁

    • This is why MAC isn’t cruelty free, because they wanted to sell in China 🙁 It’s definitely sad. All we can do is vote with our dollars and purchase from brands that are cruelty free. I do believe that voting with our money has an impact. Happy you like the list!

  • Hi everyone!

    Does anyone know if the new Wildfox perfume is cruelty free or not? I have been researching and cannot seem to figure it out. 🙁

  • Hi: I see you are not sure about CeraVe products, so I am leery of buying. Do you know if Cetaphil products are cruelty free? Also, Organix haircare (shampoo & conditioner). The back of their containers state “Not tested on animals.” But I notice you have not listed them as either a cruelty free company or one that tests. Thank you for all your help!

    • Hi! CeraVe has given me conflicting information. Cetaphil is not cruelty free. Organix is not cruelty free. They’re currently selling in China. Unfortunately, companies can write ‘not tested on animals’ on their packaging, but still sell in countries that test on animals, like China.

      • Thank you once again! It makes shopping for cruelty free products quite complicated when these companies can print false information on their packaging! Thanks for printing the truth and setting us straight!

        • It’s very confusing! I get excited when I see ‘not tested on animals’ but then when I dig deeper I often see ‘except where required by law’ and then i find out they’re selling in China. It just makes me sad. For great, inexpensive hair stuff I highly recommend Marc Anthony’s line, which you can get at Walgreens or Ulta.

    • Hi, no, they’re actually two different things, as I state above. You can make products in China, but not sell them in China, and still be cruelty free. If you sell in China (aside from Hong Kong, which has different laws), the products are currently tested on animals.

    • Morphe says that they are cruelty free. I sent them a detailed email asking a ton of questions and got back a very short answer of ‘we’re cruelty free. we offer some vegan brushes.’ they didn’t answer all of my questions, which i find frustrating.

  • Hi: I just received a travel size of “they’re Real!” mascara by Benefit and noticed you list Benefit as not being cruelty free because they sell in China. I notice this mascara is made in France. I thought all products made in Europe are now cruelty free. It gets very difficult to keep up with this! Thank you for your response and input!

    • Hi! The product being made in France isn’t an issue. The product being marketed and sold in China is the issue. China tests beauty products on animals. Hope that helps!

      • Once again, thanks so much for your prompt response! So it seems that like Clinique and Estee Lauder products, which are made and sold in both the U.S. and China (meaning SOME of them are tested on animals), that leads me to believe that SOME of the Benefit products are doing the same thing?

  • Hi!

    I just found out about you through a blogger/youtuber named Kaily from “Hello Kaily.”

    I am curious if there are any cruelty free brands that have a good medium to full coverage liquid foundation for oily, acne skin. I am NC 25/30 in MAC. I am also 22 if that helps.

    PS I am surprised that NARS is on the cruelty free list.

    • Hi! Cover FX is my go-to brand for foundation. I’m a brand ambassador for them. Their products are cruelty free and vegan and free of the inflammatory 5. You can get samples of their products at Sephora.

      NARS is cruelty free but their parent company is not.

  • When I was contacted in 2014 to work with Garnier (I worked with them previously in 2012 for the Greener tour for recycling), they told me that they were no longer selling in China and not testing on animals, which is why I agreed to work with them again.

    I’m honestly on the fence with how I feel because L’Oreal has brands like L’Oreal Everpure and Pureology, which are vegan and not sold in China, and then they claim Garnier is not tested on animals and not being sold in China, but they still have this statement

    “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

    • Thanks for the response! I’m still sort of on the fence about L’Oreal – it really bugs me that they own The Body Shop, a company that appears to be so passionate about ending animal testing, but the parent company still sells some of their products (and child companies’ products) in China. I probably won’t start buying Garnier products… but in saying that, I do regularly buy from Urban Decay and Nyx, who are owned by L’Oreal.

      • I do support Urban Decay, Nyx and the Body Shop. I feel weird about supporting brands like Garnier, Pureology and Everpure, so I can completely relate. If I hadn’t previously worked with Garnier for a cause I believed in, I wouldn’t have worked with them again.

        For Urban Decay, they’re also Leaping Bunny certified which is a big deal to me. I really feel like when brands go above and beyond to get that certification they deserve my support, even if they have a non-cruelty-free parent company.

        I sort of look at it like this – i shop at Sephora, Ulta and other beauty stores, even though they carry non-cruelty-free products. I think showing brands that cruelty free can make them money is the way to get them to change.

        • The fact that UD is Leaping Bunny certified certainly helps, and makes me feel happier about supporting them. 🙂 Unfortunately I’m in Perth, Australia, so we don’t have an Ulta or Sephora, so I mostly buy from Mecca, drugstores, or online! My range can be a bit limited (especially at drugstores) but I do alright.

          I work at Lush, so I pretty much exclusively use our products for my skincare and haircare! 🙂 Thanks for all the assistance!

          • Lush is one of my favorite cruelty free companies! They use their power to get other companies to go cruelty free, having a big impact on the world 🙂

            You’re very welcome 🙂

  • Thanks for the heads up! If they’re no longer selling in China and no longer testing on animals I’m happy to support them! I used to buy them before I went cruelty free.

  • I see Wet and Wild is made in China… Does that mean they are animal testing? It doesnt make sense that they wouldnt test due to their regulations.

    • Products made in China don’t have to be tested on animals, only if they sell there 🙂 there are quite a few brands that are manufactured in China but do not sell there and are cruelty free.

      • Thank you for your help. I wish all products were made with better ingredients that way we wouldn’t have this issue.. 🙂 Maybe one day… Take care.

  • Such a wonderful list, thank you! I only buy cruelty-free cosmetics, and having such a detailed and extensive list makes my life a lot easier. Could you please let me know if PETA’s page is incorrect? If so, I’d love to be able to buy Garnier cosmetics again!

  • Hi Courtney! I just saw recently on crueltyfree that philosophy is now considered cruelty free on that list. I was wondering if you know anything more about this change and your thoughts on what that site has to say.
    I can’t for the life of me get the direct link to paste here but I believe it is a post from August 5th.

    • Hi Gail, I emailed philosophy and i am waiting for clarification from them. They did not respond to my question about China. Here’s what they emailed me:

      “thank you for contacting philosophy. philosophy inc. is fully committed to using alternatives to animal testing to ensure the safety of our products. please be assured that we absolutely do not conduct animal testing on philosophy products.

      as for products containing ingredients derived from animals, pure grace and amazing grace shampoo, bath & shower gels both contain hydrolyzed milk protein. our other products contain ingredients of botanical or synthetic origin.”

    • Hi Gail, I’m really not comfortable calling Philosophy cruelty free. It sounds to me like they’re still testing where required by law, based on the responses I received back from them.

      • Thank you Courtney, for checking on this. I did feel like some of the wording was a bit “greased” so it did not surprise me you wanted more info. Philosophy was the brand I actively left when I decided to be cruelty free, cancelling my auto delivery. I was afraid of jumping the gun out of excitement, so I waited to hear from you.
        Very grateful for your work on this, and all you do! ?

        • No problem. What’s even weirder is that I got a different response than Cruelty Free Kitty and a different response than Logical Harmony. So it’s definitely not consistsent information being provided by the company.

  • Hi! Thank you so much for making this list. Could you please explain what you mean when you say that bareminerals is cruelty free but the parent company is not? Thank you so much

  • Courtney: Isn´t it annoying how many times companies change their stance on animal testing…I wish this would finally stop. I hate to take constantly brands of my cruelty free list and check regularly your list as well. Sometimes it is so hard to really tell if a brand is cruelty free or not and we simply have to “trust” them. I wish the Leaping Bunny program would be free so brands don´t have to make the decision if the fee is worth being on the list. Anyway, I was wondering about Exuviance and tried to do my research on them. This is what they say in their FAQ: “NeoStrata Company cannot guarantee that all of its raw material suppliers do not conduct any animal testing.” So I think I will rather not list them as CF.

    You know, you are the girl, why I switched to cruelty free last year! Thank you for opening my eyes and your great work! xoxo, Sissi

  • Thank you so much for your helpful list! I refer to it often! Do you have any updated information on Schwarzkopf hair care brands? It appears they are now part of the Dial Corporation. I have inquired by email (about their hair color products) but they do not respond. Also, do you know of any cruelty free hair color products? Thank you!

    • Hi, I don’t know much about Schwarkzopf but I will email to see if they respond to me. For cruelty free hair color products I recommend Paul Mitchell (Leaping Bunny Certified), Pravana, Manic Panic, Arctic Fox, and Ion Color Brilliance.

      • Thank you for the helpful suggestions and information! I will look into the Shea Moisture. Do you know what stores carry this line, or do you buy it online?

  • Hi!
    Firstly, I want to thank you for all the hard work that you do. I am constantly coming to your page to stay up to date with cruelty free brands. 🙂
    I did have a question, though! I noticed Dolce & Gabbana are listed in both cruelty free and not cruelty free sections. Could you please let me know if they are cruelty free or are not? Thank you again for everything!! 🙂

  • Hi I wanted to ask you about a company of affortable makeup call Kleancolor, about animal testing they say: “NO
    TESTING on ANIMALS whatsoever! Due to limited budget and the desire to
    provide good quality products at the best prices, we are currently not
    at ability to join/sponsor PETA or related cruelty-free program without
    increasing product price. We prefer to keep low cost for our customers
    as return of support of KleanColor brand. However, we can assure that
    no animal testing is used in any phase of product development. We do
    not test any of our products on animals or ask anyone else to test for
    us.” ¿Do you thing it’s reliable?

  • Hi, I apologize if this was addressed, but I’ve read that Mario Badescu sells and/or has a store in China, but I can’t find any info confirming or denying this.

  • HI I’m sorry if you have been asked this already but can you clarify if Marc Jacobs is really cruelty free? Ive been reading around and some places say it is and others not so I am very confused. Is it only their cosmetics thats cruelty free and not fragrance or? Sorry for the repetitive question and thank you so much for this list! I have recently made the switch and have been purging my wish list!

    • No problem! Kendo owns Kat Von D Beauty, Ole Henrikson, Bite, Elizabeth & James, Formula X, and Marc Jacobs Beauty. These brands all claim to be cruelty free.

      In the past, I did not consider them cruelty free. I have not seen their cosmetics for sale at Sephora China but their perfume was for sale at Sephora China. So I personally would not purchase their perfume but I now consider their beauty to be cruelty free.

  • hi i wanted to ask you about the ban of animal testing in EU ¿does that mean that if a company sells in the EU the company is cruelty free for defauld? (sorry if it is a stupid question)

    • This is not a stupid question, it’s a good one! No, it doesn’t mean a company is cruelty free by default. If that company is also selling in China, then that company is not cruelty free. If any company is selling in China (aside from in Hong Kong), they are likely animal testing.

  • What about Younique? It’s listed as cruelty free and many products are listed as vegan. I don’t see it anywhere on your blog.

  • First, thanks for all the hard work you put into this research. I recognize the effort it takes, and appreciate yours. I’m having a hard time nailing down cruelty-free status for DevaCurl (hair products). Do you (or any of your readers) have any relevant information? Thanks in advance! 🙂

    • Here’s the official word: “Yes, we are but just haven’t gotten the official certification from PETA. Neither our ingredients or products are tested on animals.”

    • That is from a Facebook chat I had with Devacurl on June 8th. But feel free to reach out to them to ask your own questions. They were very responsive through their Facebook page!

  • Found this on the Fresh brand’s website: “We do not test our products on animals nor do we permit others to do so except where it is required by law. We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.”

    Ugg. Then freaking don’t sell your products where it is required by law!!!! I bet that will help end animal testing!!!! So dumb and lame.

  • hi, i wanted to ask you about Sleek, because i have mixing information
    and another cuestion: can a company sell products in China with his wetsite and still be cruelty free?
    because some people say tha animal testing law only applies to products sold in physical stores ¿is that true?

    • Hi! Like I say above “You can sell in Hong Kong (but nowhere else in China) and still be cruelty free because Hong Kong is exempt from animal testing. You can also make products in China, but not sell in China, and be cruelty free.”

      Sleek is cruelty free as far as I’ve been able to research.

      • thank you, Sleek have said that “we ship world wide wich doesn’t exclude China” so I didn’t know how to feel about that

  • Hello. In search of a new foundation that’s cruelty free, I recently bought Your Skinn But Better CC+ creme foundation from It Cosmetics.
    Loved the the way it looked, but wasn’t sure if I liked the way it felt on my skin, so I did some research and found out it contains snail secretions (Eww). T
    he product has the bunny ears on it and may not test on animals, but using them in a product is just as bad. So I’m returning it and won’t buy It cosmetics, even if other products from the line do not contain animals.
    I’m having trouble finding a vegan creme foundation.

    • An amendment to my last comment/question. I read that cruelty free companies who make products that use snail secretions state they collect the secretions the snail left behind. They do not hurt the snails. I’d still prefer to avoid these products, though, and go with one that doesn’t any animal-derived ingredients.

  • Is Bodycology cruelty free? On the back it says “This finished product is not tested on animals.” So does this mean they test ingredients? Or is that a blanket statement that an ingredient has been tested in the past hut not by them? So confused.

    • I’ll email them and ask. That statement doesn’t necessarily mean a company is cruelty free. That could mean that the ingredients were tested on animals but the finished product was not.

    • I emailed them the following questions:

      1. Is your beauty product cruelty free?
      2. Do you (or a third party on your behalf) test your products on animals?
      3. Have any of your materials/ingredients been tested on animals?
      4. Do you sell in countries that require animal testing (like China)?
      5. Are you Leaping Bunny or PETA certified?

  • Most of the big brands are sold in China because it’s a Target Market and the company makes lots of money in China. Just because it’s sold in China, doesn’t mean that brand uses Animal Cruelty. All the brands you listed were 100% American/Canadian brands and all other brands are “toxic > Being Sold in China”..
    Anna Sui – she’s French educated Chinese emigrant from Detroit Michigan, than she went to Fashion School in NYC and began her career there. Anna Sui is sold in Japan, HK, Malaysia, etc.

    ***Any brands sold in Japan are safe (learn about the Products & creator; Not Discriminate for Sales in China)***
    Shiseido – founded in 1872 its head office in Tokyo-Chuo, Japan. Shiseido has many product lines in Japan, HK, Taiwan, etc that North America doesn’t carry. Besides cosmetics, hair care, salon color products and is Top of the Line. My stylist in Hong Kong shared with me Shisedo haircare, being Celiac my hair & scalp have “Zero problems”
    Kevin Murphy – from Australia uses all organic products but it’s not Gluten free. The salon hair color and shampoo gave me acne all over.
    I wouldn’t use Prada cosmetics, Armani (strong perfume scents). Fashion Industry cross-over Cosmetics = Could be a Cross Contamination. China is all about Brands-Name Game.

    Anyone knows about Korean brands? Etude House?

    • From what I could tell, most of the Korean brands are not cruelty free, which is why I stopped purchasing from the ones I loved like Holika Holika.

      • Thanks for the info!! I’ve been wondering Korean brands, I emailed Innisfree and haven’t heard back from them. Their products are made from Natural Ingredients from Jeju Island, Korea

        • Let me know if you hear back from them! I loved using Korean brands, but I felt I had to give them up because of the fact that I didn’t think they were CF.

  • Hi Phyrra! You have to try The Elixery lipsticks! I found them through the Leaping Bunny FB page. The Elixery has a Leaping Bunny special edition lipstick where 100% of the proceeds go to Leaping Bunny. I got that one, and Dessa Remixed. Now I want to pick up a couple more. The MN Rollergirls limited edition look like a lot of fun too! Oh oh! I just saw a green tea and sandalwood gentle facial scrub. I’m in trouble. 🙂

  • Been finding lots of cruelty free brands, since finding this article, and finding more about it 🙂 At least their webpages say they are :S Some of the brands I found are: RGB Nail Polish, S.W. Basics, Harvey Prince, Tata Harper, Jouer, and the Balm! Whoo-ooh! And you can find these at either Sephora or Birchbox, which is nice 🙂

  • Is Not Your Mother’s cruelty free? They say they don’t test on animals, but they are working on their packaging? I guess I’m confused by that :S

    • Their FAQ has said this for a year –
      We know it is important to our customers that their favorite NYM products are not tested on animals. It is important to us, too. So we are happy to tell you NYM products are not tested on animals- only by our human staff. We do not claim this statement on our packing though, because we are currently in the process of registering for all legal and official certifications and logos to go on the packaging and in our company literature. Please be patient with us as these approvals are met- it is a long, complicated and expensive process, but one we are willing to do because we know how important it is to you, to us and to the animals.

      I’m sending them an email to find out.

    • Here’s what they said –
      Is NYM cruelty free? YES

      Do you (or a third party on your behalf) test your products on animals? NO

      Have any of your materials/ingredients been tested on animals? NO

      Do you sell in countries that require animal testing (like China)? NO

      Do your suppliers test their ingredients on animals? NO

  • Yes, It was last week another reader contacted me and said they got an answer that said they were testing. I emailed them and they said they were not testing on animals, so I’m trying to find out why 1 person received 1 response and why I received another. The response I received was

    Thank you for contacting Valeant Customer Service.

    CeraVe products are not tested on animals. Additionally, CeraVe products are not sold in China; currently, these products are sold exclusively in the United States and Canada.

    So I’m trying to get to the bottom of it.

    • That IS interesting! Logical Harmony has CeraVe on the does test list also.

      I returned the facewash and am now trying some Pacifica and Yes to Cucumbers, but would greatly prefer that CeraVe be cf so I can go back to that. Philosophy too for that matter… and of course ALL the rest ☺

      • I emailed Tashina and Jen as soon as this issue came up and showed her the email I was sent vs. what my reader (who gave me permission to share her email) was sent.

  • Hi! Just noticed CeraVe is no longer cruelty free. I had a brief convo with you in the comments on one of your posts just a few months ago about this brand, so this change must be quite recent.
    I just bought more this weekend!?

    • They responded FAST on FB!

      Oribe Hair Care has a strong commitment to animal welfare and does not directly or indirectly perform animal testing on any of our products. To the best of our knowledge, none of our raw material suppliers test the ingredients used in our products on animals. At this time, we do not have distribution in China.

      • Thank you for your response! I would imagine IT products are made in China because it is cheaper to make them there. However, I am very leery of purchasing anything made in China; especially personal care products (like cosmetics) or food. I’m glad to hear IT Cosmetics are cruelty free, but I will only purchase products that are made in the U.S.! Thank you again. BTW, I love your helpful and informative website!

        • No problem! I try to do the best I can to find and share information so that people can make an informed decision. I firmly believe in doing what YOU feel is right, even if others disagree. 🙂

      • Thank you for your response!  I would imagine IT products are made in China because it is cheaper to make them there. However, I am very leery of purchasing anything made in China; especially personal care products
        (like cosmetics) or food. I’m glad to hear IT Cosmetics are cruelty free, but I will only purchase products that are made in the U.S.! Thank you again.  BTW, I love your helpful and informative website!

        • It’s unfortunate that the majority of products and merchandise is being made, produced and or assembled in China. Many pets, infants, young children and adults have become I’ll or died after being exposed to products that were “made in China.” From infant formula to pet food and treats, toys and drywall and lastly, furniture treated with formaldehyde, the end result is us all fatal. I too cringe when I see “made in China” on labels and merchandise.

          • My thoughts exactly! I check ALL labels and will not buy any personal care or food products made in China! There are a large enough selection of products and cruelty free cosmetics made in the U.S., Europe and Canada to choose from. Unfortunately, like you say, most products and merchandise are made in China.

  • In addition, is there any possibility of finding out about worker conditions and whether manufacturing is done in union shops? I don’t think it’s right to call something cruelty free if the workers are exploited.

    • Hi, since Phyrra is recovering maybe I can help you. I’m actually a new cruelty free blogger. When we say cruelty free we are speaking of not being tested on animals in any point of the production process. But as she says in her post, if there are brands that you don’t feel comfortable supporting due to ethical reasons, then don’t buy from them. Because it is important to vote with your dollar. There are so many wonderful cruelty free brands to choose from. What I feel is so important about supporting cruelty free beauty is that you are taking a tangible step to end cruel and inhumane methods of testing that they use on animals. What you can try to do is contact the individual brand and ask them for more info on this. If this is an area of interest to you, there are so many wonderful smaller brands(some larger too) who take pride in their ethics, even outside of being free from animal testing. A lot of the Leaping Bunny brands are like this. They are upfront about how their products are created and are transparent. Hope that helps!!

        • Oh you’re so welcome! I hope you are feeling much better now and are almost fully recovered! Are you able to see completely without glasses at this point or will it take a while for the full effect to set in? I totally see why it would be so great for you. It can be so paralyzing when you can’t see anything and your glasses are broken(happened to me recently) and happen to have run out of contacts, stuff like that…And waking up in the morning..I’m only at -3 and I know you were at -9 I think you said so I can imagine! I would definitely consider it too if I hadn’t had to have so many other surgeries on my spine etc…for that reason it doesn’t make sense for me but I have friends who are so happy now with perfect vision!

    • Hi, I’ve been recovering from surgery for the past 2 weeks. I honestly have no idea over the condition of workers. I feel like I have to pick my battles and since animals don’t have a voice, I’m an advocate for no animal testing.

  • Hi Phyrra <3
    I wanted to ask about BBW, I know they now have "except when required by law" in their animal testing statement but are they actually selling in China as they don't have any locations listed in China on their store locator?

    • They just may not have it listed on their site, I know that it isn’t always listed and you don’t always know until you contact the brand, or they are audited or verified by a trustworthy verification resource. I’m sure Phyrra has more info but just to see if I can help I’ll give you my take on it. Whenever they say “except when required by law” that is a sign that this is a company you should avoid. This almost always means they are conducting animal testing at this time or will at any time.

      • Up until recently that’s what I always thought too when I saw “except when required by law” but some brands like Smashbox are cruelty free but still have “except when required by law” in their statement. Which is why I was so surprised when everyone listed BBW as not cruelty free so quickly last year when they changed their statement.

        • Yes I know what you mean, it can be really confusing. Sometimes, you just have to go brand by brand. It can also help to contact them to obtain the current info. Since I saw Phyrra had them on her list, I did contact them to make sure that they hadn’t changed-they did confirm with me that they are NOT testing and not selling in China. So I do feel comfortable calling them cruelty free. I believe their parent co. is not. So I’m not sure if they just haven’t changed it yet or what. So it seems that it is possible to have that clause and NOT be selling in China, but in the case of BBW, they are.

          • Sorry I got a little confused with your reply, do you mean Smashbox confirmed they are not selling in China or BBW did?

            • Hi Christie! Sorry about that! I meant to say that Smashbox did confirm with me that they are not testing and not selling in China! BBW I am going with Phyrra and considering them NOT cruelty free

  • Hi I just wanted to share an email i received from Paula’s Choice about brands listed in their review section as brands who don’t test on animals, such as Laura Mercier.

    “Laura Mercier products are sold in Hong Kong and Macau, but this is not mainland China, and thus outside of the governmental requirements of animal testing. If a brand notes the phrase “where required by law” with regard to animal testing on their site, this doesn’t automatically denote the brand is sold in mainland China. If a brand is part of a larger parent company, it is common for legal reasons for every brand owned that company to display that disclaimer if one company or more is in China, sort of a “cover our bases” action. We still confirm that each individual brand is sold in mainland China and isn’t just caught up in the action of their parent company. We update Beautypedia on an ongoing basis, with brands constantly audited.”

  • Since this was published in 2013, can you tell me if the list is updated? There are some brands in the non-cruelty list that I’m currently trying to find more info on because I think they might have switched over, but can’t confirm. Also, I don’t see St. Ives in either list, but they switched to currently testing a few yrs ago it seems, although I just found out. 🙁 I wish these companies wouldn’t let their ethics go down the toilet for the sake of greed! Really upsetting.

  • Hi Phyrra! I got this email from Anthropologie about their tinted ip treatment and thought you’d like to see it.

    Hello Courtney,

    Thank you for your interest in our Tinted Lip Treatment. Anthropologie does not test on animals. In addition, we strive to provide items from vendors that promote cruelty free product testing.

    Our vendors sign a privacy clause with our company, barring us from releasing any names or contact information. We appreciate your understanding and apologize we couldn’t help more.

    If you require additional assistance or have any other questions, please do not hesitate to contact us at [email protected].
    Please include this email with your reply.

    Tricia Bradford

  • Phyrra, do you know if UD is still selling in China? I see that they are on your CF list but everything that I’m finding online indicates that they sell to China, are fully aware that China tests, but claim that because they aren’t the ones testing there is no blood on their hands. I really hope I’m wrong and I trust your insight. Please help!

    • Hi Kaily! I swear this rumor goes around every few months! A few years ago UD talked about selling in China. Fans threw a fit and told them no. They decided not to sell in China. They’re not selling in China. They are Leaping Bunny Certified (which has stringent requirements). So they’re not testing on animals.

  • Hi Phyrra, thank you so much for the list. I’m just wondering, how often do you update it/ re-contact brands to confirm their status? I know thimgs can change; also, I notice some discrepancies between your list and Logical Harmony’s, although it seems like you use the same standards for determining whether brands are CF or not. Just wondering if you have any insight into why that is.

    • Hi! We have a difference of opinion with some brands because I lean more towards Paula’s Choice / NAVS on the cruelty free status of some brands.

  • I don’t believe Marc Jacobs is cruelty free, as they sell products in China. I currently live there, and I have seen Marc Jacobs makeup stands in malls and department stores.

  • Oh yes, and one q about Smashbox. I’m really excited about this because I remember liking what I purchased from the brand in the past. So would you consider it akin to any other brand whose parent company is not CF, i.e. NARS ?? I feel the same way you do about it, it makes sense to me to support brands who are cruelty free, even though the parent is not. I think they should be rewarded for being/remaining CF. I also think that it may end up convincing the parent co. to stop testing. The greatest example is UD, which is a leaping bunny brand-you can’t get more CF than that!

  • It’s funny about Weleda, I have seen them in “vegan beauty boxes” But of course vegan and cf are two different things, although usually they are mutually exclusive. Do you happen to have any info on Dr. Dennis Gross? I might contact that brand.

  • Hello, I appreciate the energy you put into all your work and especially with animal testing. But what information do you have on Laura Mercier, I read on their FAQ that nor they or any third parties conduct animal testing.

    Kind regards

  • Hi Phyrra, how can you be sure Garnier is cruelty free? Even if it has been pulled out of China. The Bunny Free app still claims garnier tests on animals.

    • She does verification research on the brand for everything on this list. Since the company is no longer selling in China, it can now be considered CF(that’s why it wasn’t considered CF previously) The parent company is not CF. If you don’t feel comfortable with that brand, there are many other amazing bath and body brands that are cruelty free Go the the Leaping Bunny site for many, Phyrra has a lot on here, or try my boards on Pinterest.

  • A bit confused about Tweezerman… They sell in China but only tools, not cosmetics (as far as I know…), do they have to test them on animals as well? I know that they have brushes but I thought these were synthetic, or maybe I am wrong…

    • Hi, like I say up above in the post “You can sell in Hong Kong, but nowhere else in China, and still be cruelty free because Hong Kong is exempt from testing. You can also make products in China, but not sell in China, and be cruelty free.”

      • Yes, this is why people keep writing me to take NYX off my board. I can now explain this to them better. I knew that they did not sell in China, but now I know that the other country may be Hong Kong. I still do def. consider NYX to be CF.

  • For anyone interested in Yu-Be skin care from Japan, here is their reply to me on Oct 7, 2014:

    “No animal testing has been conducted throughout

    the manufacturing process of Yu-Be. Also, we do not sell any Yu-Be products

    in China.

    Hope this helps!

    Warm regards,


    Yu-Be Customer Service


  • Philosophy and Blinc (see PeTA’s list) do not test on animals. Philosophy replied as follows in August 2014:

    thank you for contacting philosophy.
    before we place a product on the market, we assess it thoroughly to
    ensure that it is safe for human use and for the environment and
    that it is compliant with all applicable laws, rules and regulations.
    we do not perform, nor do we ever commission any third parties on our
    behalf to perform, animal testing on our products or ingredients. our
    safety assessment of cosmetic ingredients is based
    on the use of recognized alternatives to animal testing, the use of
    existing safety date, and increasingly, the sharing of such data from
    and with other industries.

    we continue to strive for the development and acceptance of additional
    reliable non-animal testing methods and will continue to vigorously
    support the research, implementation
    and improvement of alternatives to animal testing, especially for those
    more complex tests for which no alternative methods have been
    established. for this purpose we actively participate in research
    programs in europe and the u.s.a by dedicating funding,
    time, resources and scientific expertise. the common goal for these
    efforts is to completely eliminate animal testing.

    philosophy products are not sold in china.

    please contact us at 1.800.568.3151
    if you have any additional questions. we are happy to assist you by
    phone monday-friday, from 6 a.m.-5 p.m. (az time). thank you for your
    interest, and have a beautiful day!

    kind regards,
    consumer care team | philosophy, inc.

  • Hi Courtney, how did you confirm that Formula X is not tested on animals? Isn’t that by Sephora? I found their replies to be very misleading, regarding which brands test and which don’t! I tried to ask them if any of their sub-brands do not get tested on animals and are not sold in China, but instead of providing a clear answer they just told me to call them. Thank you very much for all of this helpful info! <3

    • Hi Daniela, I called Sephora and they told me that Formula X was not tested on animals and not sold in China. They have also stated in the past that Kat Von D, Disney, and Tarina Tarantino are not tested on animals or sold in China.

      From what I can tell, if the Sephora brands are exclusive, they are not sold in China and not tested on animals. However the Sephora house brand itself (i.e. the Sephora eyeshadow, foundation, etc are sold in China and tested on animals). I see that as a parent company that is not cruelty free but the child company is cruelty free.

      Hope that this helps!

        • sorry followup understanding about FormulaX. you have to make your own decision,sad truth is they don’t have to tell you the truth and not up to litigation. If you really want ot be sure, support leaping bunyn brands, or why not just buy ORLY, wet n wild…there are so many brands who re 100% cruelty fre,e moeny isnt gogin to “parent company” who is fund animal testing. just my 2 cents.
          There are other options!

          BOTTOM LINE- YOUR $$$ is supporting animal testing companies.

          • Hi, did you even read my list? I clearly state which brands are cruelty free, which brands have a parent company that are not cruelty free, which brands are leaping bunny certified, etc.

            At the end of the day I do think supporting ALL cruelty free brands, whether their parent company is cruelty free or not, is going to lead to the elimination of animal testing.

            • sorry for any confusion Thanks for clarifying that! :),I had thought was communicated is that formula X is owned by Sephora, my apologies.

              I know some people have different opinions on the topic, but personally where I come from is supporting cruelty free companies has not eliminated animal testing that are owned by L’oreal – body shop as one example, they still test (L’oreal does who the money goes to) which they spend $$$ lobbying so that they can contine the process.

              I understand it’s a personal choice. Here is an article I resonate with called ”

              “Cruelty free shoppers fund animal testing”

              “It is a huge betrayal that the funding for L’Oreals lobbying activities
              to delay the ban could come from the spending of The Body Shop and Urban
              Decay consumers, who misguidedly believe they are purchasing cruelty
              free products.”

              L’Oreal is the largest cosmetics and beauty company in the world and
              continues to profit from animal testing. Not only does L’Oreal test on
              animals, it uses its huge influence to continually try to halt progress
              on EU cosmetics legislation.”
              best wishes

            • p.s. plesae know I am not coming from aplace of judgin and am thankful for teh cruelty free brands that you do promote (again I resonate as much as possible with companies who don’t have parent company testing when comes to something not essential as makeup).

              I just wanted to share my opinion and that there are other options whose parent companies dont test on animals we can support as well that will have the same or similar product (many times cheaper also).

        • Hi, did you read my post? I specifically state that Sephora house brand sells in China and is not cruelty free. However, brands like Kat Von D, Disney, Tarina Tarantino etc, are cruelty free and not sold in China. Tarina Tarantino went on to only see from her website and and Dermstore, and is STILL cruelty free. If you contact Sephora, they specifically tell you that they do not sell Kat Von D, Disney, Formula X, etc in China, only in the USA.

  • Hi, I was just wondering about your statement that Chanel is not cruelty free…i’m not saying you’re wrong, but since i saw many different people say different things about that brand in particular I’m not sure if they are CF or not. By saying they’re not, do you mean that they sell in China but in Europe are CF, or are their products generally animal tested? P.S: I’m also confused because both Sephora and Chanel themselves said that Chanel does not test on animals…please help!

  • Thank you for this awesome blog, and list. Do you think… if ORLY is cruelty free, would their Quo by ORLY nailpolish be? I’m trying to figure it out but can’t seem to figure out if Quo is cruelty free or not… If you have any insights or knowledge on that one, that would be awesome, thank you!!

    • I don’t know anything about Quo by Orly, but Orly has maintained that they are cruelty free, so if Orly is manufacturing the product and it is a collaboration, I would guess they are cruelty free.

  • Hello. I heard some news that said China was going to eliminate their law requiring products to be tested on animals. Is it true?

    • Hi! China eliminated SOME animal testing for their domestic brands, but not all. But this excludes foreign brands, such as Estee Lauder, etc. So for American brands, they’re still subjected to testing.

    • Oh. Well thank you for the quick response. I really wish they would just stop requiring animal testing altogether.

    • Yes earlier this year they decided to do away with animal testing. But this won’t completely take place right away as it had to be phased out. So, for now, I still stay away from companies that sell in China.

  • Hi I am a little confused about something I noticed on the list. Some companies are considered cruelty free even though their parent company isn’t while others are on the “not” cruelty free list for having the same parent company. I see this with L’Oreal in particular. Urban Decay is cruelty free while La Roche Posay is not and the only explanation given for that is “owned by L’Oreal”. Can someone explain the difference here? Thank you!!!

    • Hi, companies can be cruelty free even when their parent company is not cruelty free. I put ‘L’Oreal’ as the company that owns La Roche Posay, because people often ask who owns what companies. Currently I know that The Body Shop, Tom’s of Maine, Urban Decay and Nyx (all owned by L’Oreal) are cruelty free. I was not aware that La Roche Posay was cruelty free.

      • Hi Courtney
        Thanks for the quick reply. Sorry, I am confused so my question was confusing. I just don’t understand why La Roche Posay is not cruelty free and Urban Decay is. They are both owned by the same company. Do you get what I mean? Does La Roche Posay sell to China or something? I want to change over to cruelty free beauty and am just learning the ropes.
        If you can recommend a good skin care line that provides good sunblock for oily skin that would be superb! I switched from using La Roche Posay’s sunblock to Cera Ve but I can tell it is not the brand for me.

        • Hi Jessica, La Roche Posay is on PETA’s ‘Do Test On Animals’ list. I go by what the company says – Urban Decay says “Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.”

          La Roche Posay has no statement like Urban Decay’s on their website. I recommend Paula’s Choice for skincare.

            • It’s called Ultra Light Daily Fluid SPF 30, the cool thing about Paula’s Choice is that you can try samples. All Paula’s Choice sunscreens are Skin Cancer Foundation approved, you want to look for that when you choose a sunscreen, if possible. Phyrra also loves Supergoop, they have a few that are oil free.

                • Yay! Awesome, so glad I could help! You could order the smaller size of the Ultra Light to try it, I think right now it’s only about $6! And you could also get samples of the Hydralight and/or the Skin Balancing. You can mix/match your skincare from those lines depending on your skin. Let me know how you like it!

                • I do still like the CERAVE for the body but the Paula’s Choice better for the face. The CERAVE Oil Free SPF 50 I use as a backup.

                  • Ocean Potion SPF 50 is also good for the body, though the lady I’m seeing at the office for IPL says I should switch to a physical sunblock for my face.

                    • Oh yes I’ve heard about physical sunscreen too. It may end up being better for your rosacea/skin sensitivity. I’m seeing my dermatologist soon so I’m going to ask him for some new suggestions, but the Paula’s Choice Hydralight seems to be working pretty well. Everything else just burns or causes the milia(tiny white bumps) to get worse. Thanks for the Ocean Potion, sounds like a good one!

  • I wrote Ulta 2 weeks ago and asked about their stance to animal testing (for the Ulta store brand) and have never gotten an answer. I feel like no answer means a lot…what do you think? XOXO, Sissi

    • When I emailed Ulta a year or two ago they responded back that they were cruelty free. I haven’t contacted them recently. I do think it is telling when a company does not respond.

  • It isn’t letting me upload the content but I can assure you that it is cruelty-free. The conversation went like this:
    info: Please wait for a therapist to respond.
    info: You are now chatting with ‘Dora’
    Dora: hello, how can I help you?
    you: Hi Dora! I was just wondering if any of the ‘Omorovicza’ products or ingredients are tested on animals?
    Dora: I can confirm that none of the products or ingredients are tested on animals on any stages of the production
    you: And you don’t sell to China?
    Dora: we do ship weborders from Hong Kong
    Dora: to Hong Kong
    you: Okay thank you Dora!
    Dora: welcome!
    info: Your chat transcript will be sent to (my email address) at the end of your chat.

  • Hi Courtney,

    I just wanted to let you know that Omorovicza is a cruelty-free brand. Below is a chat transcript with one of their therapists, Dora.

  • Hi Courtney,

    I contacted Aveda earlier today and they assured me they are not selling their products anywhere in China. I have a copy of the transcript if you would like me to forward it to you.

    Thanks for the information! Great blog!!!
    Mizz Mo 🙂

    • Hi MizzMo,

      When I contacted Aveda at the end of April, here is the response they gave me:

      Dear Courtney,

      Thank you for taking the time to contact Aveda Consumer Relations.

      We do not conduct animal testing, nor ask others to do it on our behalf,
      except when it is required by law.
      Aveda is committed to helping end
      animal testing in the cosmetics industry, and we have been since our
      founding in 1978. In 1989, we were the first privately held company to
      sign the Ceres Principles for corporate responsibility, which call for
      the safeguarding of the Earth and “its inhabitants.” Aveda does not
      sell or manufacture its products in China.

      Aveda has never used the Leaping Bunny symbol on our packaging and we have not sought their endorsement.

      Again, thank you for taking the time to share your thoughts and concerns.

      We appreciate the opportunity to assist you. We hope you will continue to
      look to Aveda with confidence and satisfaction for all of your beauty
      care needs. Should you need further assistance, please do not hesitate
      to let us know. We invite you to contact our Consumer Relations team at 800.328.0849 between 8am-5:30pm Central Standard Time to speak with a Customer Service Representative.

      For a greener planet,

      Tricia C
      Aveda Consumer Experience Representative

      My problem with their statement is ‘except where required by law,’ because that means that if they’re somewhere that requires testing, they will do it.

      • Hello again!
        When I saw on your list that Aveda was under not cruelty free – and that they sold their products in China – it kind of sent me in a tailspin! I volunteer to test out their new products. Sometimes it’s great – but sometimes not so much (fried my hair two different times). I just did a test for them last month for a new body soap they are developing – so I know they are still committed to cruelty free.

        When Horst Rechelbacher sold Aveda to Estee Lauder it was to gain access to distribution rights into Europe that EL had already established. He remained with the company even after the sell. And he wouldn’t have sold the company without some tight legal provisions – hence, Aveda is the ONLY company under the EL umbrella that does not test on animals and still on PETA’s good list.

        I understand the wording is bothersome – you can thank Estee Lauder’s legal team. However, they really are sticking to the core values Horst started the company with.

        Thanks so much for your reply and for all of your hard work on your blog! You are doing a great job keeping others informed!

        Mizz Mo 🙂

        • If it did not say “except when it is required by law” I would feel much more comfortable about it. But that wording is what L’Oreal, Estee Lauder, etc say and I know they test 🙁

          Both Aveda and Smashbox (owned by Estee Lauder) have told me that they do not test, but they both have that “except when it is required by law” wording. If they were to get Leaping Bunny Certification I would feel more comfortable that there was no reason for concern, but I don’t think that is likely to happen.

          Sorry for any confusion re: China & Aveda. I updated my list to reflect the information that I have.

          • Keep in mind that “except when it is required by law” could also refer to laws in the U.S. that require animal testing on healthcare products. For example, if a company (or its parent or subsidiary) makes both regular moisturizure and maybe a prescription cream, the “except when it is required by law” phrasing could appear whether the company sells in China or not.

  • Hey so I was just wondering how updated this list of products is. I am looking for other brands to try out from my usual ones, but I am unsure of how long it’s been since you’ve updated this list. Thanks!

    • Hi, I actually updated this list 2 days ago. However, if you have any questions about a brand I encourage you to reach out to them directly.

  • Hi! So I think Coastal Scents is cruelty free. I’ve purchased some of their individual eyeshadows as well as the Revealed and Revealed 2 palette.

    Some brands offer international shipping but do not ship to China. The China thing is tricky. You can ship / sell in Hong Kong and still be cruelty free because HK has different laws than the rest of China.

  • Hi Phyrra,
    This list is awesome I’ve shared it with all my friends so they can join me on the cruelty free makeup campain. I’m wondering what the status on Coastal Scents is though. It’s says on their website: “We do not test products on animals and only support suppliers that do the same. All the products we carry are produced cruelty free and no animals are harmed. Even though some companies still test on animals, we believe that it is unnecessary, unethical and is scientifically unreliable. We want to be sure that our products are safe on humans, so our products are rigorously assessed and tested by human volunteers.” here on the page

    I would assume then that they are CF (although not on your list). However, on your best cruelty free brands that offer international shipping page, you linked to Logical Harmony’s list of CF and vegan brands where Coastal Scents is listed as a Grey Area Brand. Where do you think CS stands on the CF front?

    Also, I have a question regarding CF brands that offer international shipping. Because I would assume that if they do offer international shipping, that would mean they also ship to China. But wouldn’t that require them to test the products then, as mandated by Chinese law?

  • Fantastic list! I understand about selling in China (which requires animal testing on cosmetics sold there) but what about made in China? For example Wet n’ Wild is listed as CF but it is made in China. How does that work?

    • Hi! Products can be made in China, but if they are not sold in China (Hong Kong is an exception), they are not subjected to testing. Products can be Made in China, and sold in Hong Kong, and be cruelty free.

      • That is so weird China requires animal testing on cosmetics sold there yet not on cosmetics made there as long as they are not sold in China.

        • I am guessing that the Chinese government wants to make sure that the products are safe to use on their “own” people, but do not care about selling “unsafe products” to the rest of the world. (of course I am aware that animal testing does not proof safety of a product- just trying to explain why China might have this law).

  • This is a super fantastic list. It is so helpful to see which brands sell in China. I am so stringent about only buying cruelty-free. Super bummed that Tarte ended up selling out to a parent company based in Japan. What are your thoughts on the 100% Pure brand?

  • Hi Phyrra,
    I’m one of your new reader and I’m Chinese. Since 2004, I started to use cosmetics that manufactured by animal-friendly company. Like Koh Gen Do, NYX, Chantecaille, OCC, etc. I’m also big fan of Sisley. But after read your artical, I realized that if a brand sell in China, maybe it’s not pure cruely free.Like MAC, Bobbi Brown, I knew they do animal testing again. I’m confused about Sisley. Do you have any information about this brand?
    The list above is very useful. Thank you.

  • Hi Phyrra,
    I’m confused about Bath & Bodyworks. They are not LB certified but are label as “Not tested on animals”. Some sites claimed that they have ingredients that were tested on animals. Is that the reason why they are not certified?

    You might wanna consider adding Concrete Minerals and Lunatik Cosmetics to the cruelty free list. =)

    • Hi! Concrete Minerals is already listed above, and they’re noted as vegan 🙂

      Bath & Body Works has stated that they are cruelty free and do not test on animals, but their parent company is not cruelty free.

      • Hi Phyrra!

        Thanks for the reply and clearing up the confusion. I know I can always rely on your blog. =)

  • Are you familiar with Batty’s Bath? I didn’t see them on your list, but they’re Leaping Bunny certified.

  • Hi Phyrra, I just noticed Skindinavia is on the list of companies that are not cruelty free. Have you got an email from them or other kind of evidence? Skindinavia is sold by cruelty free retailers here in UK and I’d like to address this issue with them if they are not up to date with Skindinavia’s cruelty free status. I’d just like to back up my claim with something tangible and I thought you might reply faster than the company if I sent them an email. I couldn’t find anything useful on the Skindinavia website either. Many thanks Phyrra xoxo 🙂

  • Wait wait wait, when did Milani and Jordana become non-cruelty free?! And Lorac?! Oh NO, this makes me so sad…

    • They changed their policy to say ‘formulations and products’ not ‘ingredients.’ I emailed for clarification but they haven’t responded.

  • I had been using Tarte products across the board for a while, (which is cruelty free), but my skin is changing so much this year and it wasn’t working for me. I then switched to Make Up Forever, which is no longer cruelty free. Although I must admit the primer and powder of theirs is very nice, I’m not sold on their foundation or concealer. I also don’t like that they’re not cruelty free, as I had thought they were! I feel unsure about everything now. Ah, turning 30 is very interesting.

      • I’m so interested in this brand, and I can’t wait to try their concealer that I just won from none other than you! Squeal! If I love it like I think I will, I’m going for their whole line of products. I so want to love my makeup again and feel confident about my skin.

      • I can 100% back Phyrra up on this! I received Cover FX primer in my Ipsy bag. When I used it, I had some pictures of me taken, my skin looked amazing! Almost to the point that it looked photoshopped lol.

        In regards to the Ipsy Glambags, I’ve been a member for 6-7months or so and from what I can remember, everything has been cruelty free in my bags. (I always check). Im not saying thats the case for everyone though.

        Have you tried the e.l.f Beauty Bundle?! I am in love with it! I did a review and I share what i get each month, for both subscriptions on my blog,incase you want to see the kinds on products they send? I won’t link my blog here, bc I don’t want it to come across as me promoting it. If you’d like to see them, would you reply back to this, giving me the ok to share the link?

        hope this helps!

        Again… def. get the Cover FX primer!! lol

  • I just emailed OPI and they said they do not test on animals and are working on getting their company back on the PETA list.

    • Hi! Last I checked, OPI still sold in China 🙁 If they were to stop selling in China, or if China were to stop requiring animal testing, OPI would be cruelty free again. OPI was cruelty free in the past.

      • I’ll have to check the China Sephora site when it’s back up! Their email said “OPI does not perform animal testing, nor does OPI contract to have it performed elsewhere. When sensitization testing is necessary, it is performed on informed, consenting, paid human volunteers – not animals. OPI was on the PETA list for many years. We are not sure why our name dropped off. We are doing nothing differently today. We have been trying to clarify situation with PETA but have been unable so far to get a response. We hope to resolve situation soon.”
        So they didn’t even MENTION anything about doing it for any other country’s regulations. I guess I’ll have to see if they sell in China then!

      • Okay here was their response:
        “You are correct that China requires animal testing, however there is an exemption for nail polish. Nail polish doesn’t need animal tests, and that’s the main product we sell over there. As for other products, so far they have not demanded animal testing for those, despite the fact that the law theoretically requires it.”

  • Another brand not on the CF list that I’m pretty sure is CF is Nourish Organics! They’re USDA certified organic, Oregon Tilth Certified Organic, Leaping Bunny Certified, and many of their products are gluten free and vegan.

    • As well as Coola sunscreen! Emailed them this morning and they responded very quickly. Their response: “We do not do any animal testing at COOLA. Not only are we animal lovers, but all employees are welcome to bring their dogs to work!

      Thank you for reaching out to us and being a fan. We currently only sell in Hong Kong and Macau in China.”

  • I need your guidance. I’m helping my vegan husband look for skin care products. I got all excited when I discovered Jack Black was vegan, then discovered they sell in China on Skin Store China (what a skeevy name. ew!). :-/ The brand is also sold through at least one vegan site. I guess they missed the whole China thing. He has very sensitive skin, so that makes the search even harder. There are so many makeup and girl-skin options, but so few for men. Any suggestions?

    • Hi! I would email Jack Black to find out when they started selling in China. There have been a few instances of the Skin Store China selling products of cruelty free brands in China without the brand’s knowledge. Once notified, the brands got the products removed from the site.

      As far as vegan skincare, I think many of Paula’s Choice products are vegan. I would email Paula’s Choice to get confirmation on the products that you’re interested in for your husband. I love the Paula’s Choice line and think it’s one of the best out there.

      Another great line that may or may not have what you’re looking for is FutureDerm. Their products are all vegan.

  • I like to switch also to cruelty free cosmetic. Thank you for doing this list! I appreciate it very much. A couple days ago while researching I found out that Paula´s choice is listed on NAVS´s list as “questionable” and then I googled “China + Paula´s choice” and found out that she is selling in China. That is very ironic because she states on her own cruelty free list that she uses the NAVS as data base (only she did not put “questionable” on her own company- lol). I feel really betrayed. It is all only about money. Boo Paula! There is so many inconsistency- like I found Murad Inc. on PETA as cruelty free- but the NAVS states clearly that they are Testers. May I also ask where you got your information that Jordana and China Glaze is cruelty free? I could not find any information about them anywhere? Thank you so much Phyrra! XOXO, Sissi

  • Awesome! Thank you so much for creating this! I’m still transitioning into cruelty free cosmetics as my old ones run out and I’m so glad I discovered your blog!

    I was wondering what would be your favourite/stand out/holy grail products that you use everyday? Do you have any suggestions for the must have products like mascara, eyeliner, blush etc. I must try/have?

  • e.l.f. is on your list but aren’t their products made in China? If so, then they are in fact tested on animals. Please let me know if I am mistaken about this.

    • Hi! Products can be MADE in China but not SOLD in China and still be cruelty free. e.l.f. does not sell in China (unless something has changed in the past 2 months) so they are cruelty free.

      Many companies have their palettes made in China (an example, Tarte), but they are not sold there, so they are cruelty free.

      It’s a complex issue and unless you spend time studying it, it’s easy to miss the nuances.

  • I’m a vegan beauty n00b so I’ve been sticking to elf cosmetics basically but would like to branch out and try other brands. This list is a great help to me as are your youtube videos. Thanks, Phyrra!

  • SUPERGOOP is NOT cruelty free! It sells to which has a large branch in China. Its important to look up your product name with the word ‘CHina’ or ‘sells in china’ next to it. there are press briefings and business news saying whether there was a deal to be selling in CHina. Also, just look up store/product locator on any product site and see if it sells in China.

    • Hi ACP, I just checked the Skinstore China website (which I show you how to do in this post) and Supergoop is NOT being sold at the Skinstore China website.

      Samper – Xin Man, Scar Face, ScarGuard, Secret Key, ShenMin, Skindinavia, Skyn Iceland, Somme Institute, Sothys, South Beach Skin solutions, Sparitual, Stiefel Labs, StriVectin, Summers Labs, Supersmile and Swiss Vital are the brands under the letter S being sold there.

      I also emailed the CEO of Supergoop to confirm that they are not selling in China. They do not have distribution or any retail partners in China.

      Hope that helps!

  • Hi, Phyrra! Not sure if you remember me, this is Lisa from the old Aromaleigh forums. I’m so glad to have found you again – you were a huge help when I needed advice on some CF dupes (you steered me towards Silk Naturals, which I loved!). I’m re-subscribed to your blog, and I’m really glad to see a Q&A/Comments section!

  • According to that link to Skin Store you posted, Alterna is apparently selling in China. Bummer.

    Thanks for the list, though. Been super helpful.

    I’m interested in why people do or don’t support brands with non-CF parent companies (and their subsidiaries), if anyone’s up for telling me.

    • I’ll have to check about Alterna. Sometimes the Skin Store China will sell a brand without permission from the company. They did this with a few cruelty free brands last year. Once the brands found out, they had their products yanked.

      I actually explain above why I support brands with non-CF companies. I choose to support cruelty free brands who are not selling in China,
      even if they have a parent company that is not cruelty free. I would not
      want to be blamed for the actions of my parents, as I’m a separate
      entity. I believe that supporting animal-friendly companies goes a long
      way toward the eventual elimination of animal testing. This means that I
      support brands such as Urban Decay (both Leaping Bunny Certified and
      PETA Certified), NARS, Tom’s of Maine, the Body Shop, Bath & Body
      Works, bareMinerals, Buxom, Burt’s Bees and Victoria’s Secret.

      Brands and their parent companies do look at what sells / who buys what and it is important because if they see a CF company making money, they’ll look at why.

      Additionally, I feel like saying that I shouldn’t support a brand who is cruelty free – and Leaping Bunny Certified in the case of Urban Decay – just because they’re owned by L’Oreal, is like saying I couldn’t be a vegetarian because my parents eat meat.

      Most brands don’t go the extra step to get Leaping Bunny certified, and I really wish that they would. I’m currently working on certification for my vegan hair masque.

      • THIS is exactly my argument.

        If people stop buying products from a company who has a non cruelty-free parent company.. then why stop there? Surely you’d have to stop buying from supermarkets (because they sell MEAT and a whole heap of other non-vegan friendly products) and from pretty much all high street stores.. It doesn’t make sense to me.

  • Hello Phyrra! I’m a big fan of your blog and I want to congratulate ’cause this is the most updated list of cruelty-free brands I found. This is really helpful. Your blog saved my life!

  • Thanks for the article! 😀 I love reading articles like this.

    I wrote a post on Youtube that Loreal’s Colour Riche looks great but that I would have to search for a natural and cruelty-free option that’s similar. Someone commented saying that people like us were annoying asses and implied that animal testing is something that’s quite funny.

    It’s a shame there are people like us trying to make a difference only to be dragged down by people who do nothing for the world.

    On that, I didn’t know that Covergirl and Sally Hansen tested on animals 🙁

    The other thing I try to avoid is the use of carmine (crushed bugs) which is in a lot of the cruelty-free brands. I guess that means I have to look for vegan…? Makes my options quite limited.

    So thank you again.

    • Animal testing for cosmetics is never funny 🙁 It’s horrible. I’m so sorry someone tried to tell you it’s funny.

      If you want to avoid carmine, yes you should look at vegan options. Some brands say ‘may contain’ carmine, which means they were made in a building /plant with carmine so may have some trace elements.

      • Thanks for the reply. I really appreciate it.

        Also, I hope you don’t mind me asking but what’s your opinion on carmine? I notice a lot of natural beauty products contain it, and it would be good to hear your thoughts. 🙂

        • When I didn’t know what it was, it didn’t bother me. Now that I know what it is, it grosses me out. I try to avoid it when possible. Apparently they even put it in food sometimes.

          • Yeah, it’s in some popular brands of strawberry yoghurt, and other as food coloring in other ‘strawberry or raspberry flavored products *shudders at thought*

  • Ms.Phyrra, do you know if Laura Geller is cruelty free? I didn’t see it on either list! Her website doesn’t say either way either!

  • Hello!
    I checked some of the makeup brands on the Leaping Bunny webpage, but I couldn’t find bareMinerals on the list of. Are you sure bareMinerals do not test on animals?
    By the way, do you know any other sites with more information about cruelty free cosmetic products and beauty products? 🙂

    • Hi Sarah! bareMinerals is not Leaping Bunny certified, though I am certainly at the point that I wish every brand would go that extra mile, like Urban Decay does and get Leaping Bunny Certified. bareMinerals’ parent company tests on animals, though BM themselves do not. I linked all the sites I use as references above.

      With the vegan hair masque I created with FutureDerm, I’m working on getting it Leaping Bunny certified, so everyone has that extra peace of mind.

      • Thank you 🙂 Though I’m not sure I understand why their parent company tests on animals and BM do not. Can you explain why? I really want to begin buying products that are cruelty free so I want to understand better.

        Also, does CC creams and BB creams test on animals?

        • Ok so as an example, Urban Decay is cruelty free and Leaping Bunny Certified, meaning they verify their suppliers. Urban Decay is owned by L’Oreal, who is their parent company and tests on animals. So L’Oreal is not cruelty free but Urban Decay is cruelty free. bareMinerals (and NARS) are owned by Shiseido, who is not cruelty free.

          Most Non-Western BB and CC Creams are probably tested on animals. I’ve been given the run around and confusing answers when trying to research them, so I’ve stopped wearing my favorite BB Cream, Holika Holika.

          If you’re looking at western brands, Cover FX CC Cream is great, cruelty free and most (if not all) of their products are vegan).

  • Hiya,

    I just found your comprehensive post as a result of trying to find more information about the animal testing policy of em cosmetics. I know they state that their *products* are not tested on animals. I just wondered if you know for sure whether their ingredients are cruelty free too?

    Many thanks :).

    • Hi! When they contacted me last year to review one of their eyeshadow palettes I asked them specifically if they tested or had anyone test on their behalf at any part of the process and they said no. But, since they’re not Leaping Bunny certified, I can understand wanting to avoid them.

      • Thanks for your reply. That’s great to hear :). I just couldn’t find that information anywhere online so I just wondered.

        • I couldn’t find it anywhere online either. It always makes me nervous when I can’t find stuff like that. More and more, I’m wanting to stick with Leaping Bunny approved and indie brands who will specifically state that they’re not testing on animals and their ingredients have not been tested.

          I was recently let down by Lorac. Their creator is vegan, but the company won’t verify their suppliers. And I’m mad that I bought their palette thinking that since their creator was vegan it would be cruelty free.

  • I have recently made the leap into cruelty free makeup…well makeup period 🙂 Thank you so much for this list! I mentioned you in my post about why I chose cruelty free and linked back here and to your YouTube Channel. I hope that was okay? Amber

  • It’s not your fault! Brands can be tricky. Nordstrom carries NARS and Chantecaille, both of which are cruelty free.

    I’ve been duped before – both by Smashbox and Lorac.

    • So NARS really is? I saw some links saying they have been dodgy when asking. I did order a couple of Indie samples for Meow Cosmetics and I will be checking out Hourglass along with Cover FX and if Meow doesn’t work will move on it Silk Naturals. But having NARS as an option would be nice.

    • From Korres Facebook:
      KORRES is sold under the Johnson & Johnson label in the United
      States. The Johnson & Johnson Family of Consumer Companies does not
      test cosmetic products or ingredients on animals, except in those cases
      where testing is required by law or government regulations.

      From my understanding, Korres is no longer cruelty free because of the ‘except where testing is required by law.’ That typically means products are being sold in China or Brazil, where mandatory animal testing takes place.

  • Thank you SO much for providing this list – bookmarked!! With so many great cosmetic products out there there is always a cruelty-free option to choose from. Am mostly cruelty-free already, and those few items that are not I am phasing out as I run out.

    THANK YOU for this list!!

  • I just found your site today while I was searching for Naked3 tutorials! I ended up doing a little bit of research on animal testing and cruelty free beauty because of your list, and what I learned about some of the products I’ve been using for years absolutely broke my heart. Given how much I spend on cosmetics every year (probably way too much, but don’t we all?) I just can’t justify my money being used to finance those practices. It wasn’t fun stuff to have to confront, but thanks so much for inspiring me to go cruelty free, too.

  • Also I love this page! It’s extremely helpful! I have just decided to go cruelty free & paraben free with all my beauty products 🙂 I have returned so much stuff that I had recently bought. I’m on the look out for future products to get once I finish my non cruelty free ones that I have been using and about halfway done with. I will not be repurchasing them once finished. It’s strange now that I totally ignore Smashbox, benefit, mufe, Stila, etc now when I walk into sephora or ulta. It was only a month ago I was buying those items or considering buying items from those brands. The items I did purchase I have since returned. I have always been an animal lover and extremely against animal testing. I have no idea why just now I am making this decision, but it feels great 🙂 I am very aware of what I am buying now and ingredients that I am putting on my skin. 🙂

  • Ok so I just got the ” amazing cosmetics: anti aging face primer” solely for the purpose that it is cruelty free and that I had heard wonderful things about it. On the back of my tube it says “no animal testing”. I find this super strange because they are selling their products in china. Why would they put this on their product if they are animal testing!? This makes me angry because I thought I had found a fabulous cruelty free primer 🙁
    Phyrra did u know about this?

    • If you look at my list above, Amazing Cosmetics is on my ‘do test on animals list’ because they are selling in China. Smashbox, MAC, and any Estee Lauder Brand – they’re all selling in China and testing on animals.

      Right now, any brand that sells in China is testing on animals (the only exception is if they are ONLY selling in Hong Kong).

      • Yes, but why would they put on their product “no animal testing” if really they are? I attached a picture of it printed on my primer tube.

        • Because they may not be testing in the USA and companies can print whatever they want :/ there’s not a USA law / standard for animal testing. Smashbox still says they’re not testing either.

  • The China issue has made it soooo difficult to make informed decisions, so THANK YOU for simplifying things and compiling this list!! FYI Caudalie is now selling in China so they are no longer cruelty free (incase you want to add them to the list of companies who bit the dust 🙁

    • You’re welcome. Yes, it’s definitely not an easy thing to try and navigate on your own. And so many well-meaning MUAs are misinformed; like Make Up For Ever MUAs still try to tell me MUFE is cruelty free when they’re not.

    • That’s a really good question. I typically don’t use permanent hair dye. But Jen from My Beauty Bunny recommends Marco Pelusi. However, I think it may only be available at his salon in LA.

  • I am also new to your site, and I am so grateful for all of the information you’ve gathered and shared. I was a long-time Stila fan but I emailed them today to say I will no longer use their products now that I know they are no longer cruelty-free. It is nice to have resources for finding alternative products that are in fact cruelty-free. Thank you.

  • I have a question about Mally Beauty. How can you be so sure that they are cruelty free? I contacted the company and asked if they would put the leaping bunny logo on their products. Their website states that “we test on celebrities, not animals” and their products state “this produce is not tested on animals.” Those are buzz phrases – Mally beauty could have their products tested by outside companies, or use ingredients that are tested on animals. They refused to use the leaping bunny logo, stating that Leaping Bunny is a political organization. Not true, its a consumer watchdog for people who want to use cruelty free products.

    So, how is it that you are so sure about a company like Mally Beauty?

    • Hi Kelly, First I checked the company website which says:

      Absolutely not! Mally adores animals and would never do such a thing! She always
      says, tested on celebrities, not on animals! Some of our products do
      contain animal by-products so they are not suited for vegans. – See more

      I also checked the Paula’s Choice list, which says that they’re cruelty free. Paula’s Choice is able to deal directly with NAVS as well as Mally Beauty to confirm that they believe they’re cruelty free:

      However, if you have any doubts, you should email Mally Beauty directly and ask them! If I’m emailing a brand directly the sort of questions that I ask:
      Are you cruelty free?
      Do you test on animals or have anyone conduct third party testing on your behalf?
      Do you sell in China?

      • Thank you. I’m just really skittish about beauty products now. I used Philosophy for YEARS and they say that the absolutely do not animal test, but the sell in China, which requires it. So I’m trying to make sure, and I really thank you for your help with this. Kelli

        • Oh I know what you mean! I was so upset when I found out that Philosophy was selling in China and I gave up Purity Made Simple.

          My motto is, when in doubt, email the company.

  • I’m a vegan and I still use UD. Their track record is excellent, and I have no reason to doubt that they don’t test on animals.

    Saying that they can’t be cruelty-free because their parent company is not, is like saying that I’m a pescetarian because my Mom eats fish sometimes.

    • I’m sorry Tiffany, but it is nothing like that. There’s nothing great with that analogy, regardless if your opinion is the same, Phyrra. It is completely illogical.

      Firstly, how in the world would your mother eating fish sometimes make you a pescetarian, if you don’t eat fish yourself? That comparison doesn’t make any sense, I’m sorry.

      Secondly, by buying such brand, your money is ultimately going to the parent company, thus you invest in the interests of that parent company (in this case, animal testing).

      It’d be great of people thought things through before letting out subjective opinions…

      • AntiAbsurd, you’re absolutely welcome to your opinion and your beliefs. However, this is my blog, I clearly state what my beliefs are, and if you don’t like it, no one is forcing you to believe the way I do.

  • Hi, I just found your site. I like it. I write for a couple of websites and we want to promote cruelty free products. What’s your take on the fact that even though the company might not test, its parent company does and so it benefits and still tests? Do you know of any GREAT cruelty free make up brushes?

    • hi! Like I said above:
      I choose to support cruelty free brands who are not selling in China,
      even if they have a parent company that is not cruelty free. I would not
      want to be blamed for the actions of my parents, as I’m a separate
      entity. This means that I support brands such as Urban Decay, NARS,
      Tom’s of Maine, the Body Shop, Bath & Body Works, bareMinerals,
      Buxom, Burt’s Bees and Victoria’s Secret.

      I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the
      animal-friendly companies to get larger distribution in mass channels by
      being involved with huge companies. This helps to educate the masses.

      Great cruelty free brushes – Urban Decay, Furless Cosmetics, Wayne Goss Brushes, Real Techniques Brushes, EcoTools, Too Faced, and It Cosmetics.

  • I just discovered your site when I was looking for reviews and swatches of OCC’s lip tar colours. Thanks for this post, it’s a really handy list. You may already have it, but CCF Australia also has a list of companies they’ve specifically accredited as cruelty free: Anyway, thanks very much again.

  • I’m new to your site and I’m finding all this information very helpful. I love your long list of cruelty-free brands.

  • I am curious – the EU has banned the sale of cosmetics that have been tested on animals, but I do believe Maybelline and L’Oreal are sold there. Do they still test on animals, outside of China?

    • It is my understanding that Maybelline and L’Oreal do test on animals. Apparently there is some trickery with the EU ban, that if ingredients are in household products they can still be tested on animals, so some mica / iron oxides are tested on animals in the EU.

  • Hi,

    Thanks for this. I’m curious about your thought process when a company has a contradictory listing. For example, Almay is listed as CF on Paula’s Choice and NAVS, but not on PETA or Logical Harmony. I know Almay is owned by Revlon which is not CF, but that doesn’t appear to be the deciding factor.

    • It honestly depends on my feelings of the company. Almay and Revlon are both, to me, not cruelty free.

      I really wish that NAVS, Paula’s Choice, Leaping Bunny and PETA were all in agreement, but they’re not. An example, Laura Mercier is on the cruelty free list for Paula’s Choice, but they wouldn’t give me a straight answer, so they’re on my Not Cruelty Free list.

      This is not a cut and dried subject. I wish it was. This is why you don’t find me going around telling other people that their lists are right or wrong, because ultimately it’s up to that person to make the decision.

      Unless there are regulations that dictate how ‘cruelty free’ can be used, I don’t see this issue getting any easier.

      • What’s even more confusing is that Laura Mercier WAS on Paula’s CF list, and now it isn’t – it’s on her naughty list (as of about a month ago). However, LM’s website states they are absolutely CF, none of the “except where required by law” language, and they sell in Hong Kong, which I saw you’d listed as an exception since they don’t require testing like the rest of China does. It’s enough to make your head spin!

    • I can say that companies like Paula’s Choice and NAVS are often able to get better answers / statements than bloggers or your average consumers because they hold more sway over big brands.

  • what a great idea for a post – i sometimes forget to acknowledge that new readers may not know who the hell i am and why they should be reading anything i say

      • Well, I follow a few blogs that say they follow cruelty free – but I see them promote brands that are on your “not cruelty free” list. I haven’t done much research as far as brands go, so when I see their blogs state they are cruelty free – I don’t expect some of those brands to pop up on the “not CF list” (I know I’ve seen Philosophy, Dior, Chanel and MUFE on their blog several times)

        • Philosophy, Dior, Chanel and MUFE are not cruelty free. I think it’s due to them selling in China. If you email those brands directly they will say the whole ‘we don’t test, we don’t ask others to test on our behalf, except when required by law’ which means ‘China.’

          I’m not saying that I’m the be all end all, because everyone has different lists and opinions on cruelty free, but this is my list.

        • I’m also not one of those bloggers / people, who feels I need to go around and tell other bloggers that their list is wrong or that it’s wrong for them to promote / post brands that are not cruelty free. I know some people feel they have to do that, but I think that’s really rude. So when I see someone who says that they’re a cruelty free blogger and they’re blogging about a non cruelty free brand, I just bite my tongue and move on. No sense in me trying to be all holier than thou about it.

  • Thank you for this list. When looking for products I really don’t check to see if they’re cruelty free, but, a lot of the products I use are on your list. Cool

  • Thanks for sharing! I have made several attempts to compile my own list, but then I end up abandoning the effort. I think I made it too complicated for myself though. I was trying to use lists from other sites and keep track of brands that were and weren’t CF. Maybe it is time to start again and just stick to the CF brands.

    • I keep seeing people with misinformation saying ‘UD isn’t cruelty free and they’re selling in China’ which they’re not selling in China, they’re on PETA and Leaping Bunny’s lists, and they’re still cruelty free. So I decided I really needed to write this post.

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