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Ultimate Cruelty-Free Makeup Brands List

Ultimate Cruelty Free Makeup Brands List

Ultimate Cruelty-Free Makeup Brands List

Last Updated September 17, 2018

Welcome to my Ultimate Cruelty-Free Makeup Brands List! I update this list as often as I can and list the date it was last updated to make it easy for you to see. I choose to support cruelty-free brands even if they have a parent company that is not cruelty free. I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If a brand is not cruelty free but decides to go cruelty free, I will support them! I want brands to stop testing on animals.

Brands can sell in Hong Kong (and certain other provinces in China) and still be cruelty free because Hong Kong (and now a few other places) are exempt from animal testing. Brands can also make products in China and sell in the USA and be cruelty free.


Subscribe to my Youtube Channel for cruelty-free beauty!

How I determine if a makeup brand is cruelty-free

  1. Email the brand directly. I have a list of questions that I ask them, which are the same ones that Jen, Tashina, and Emily ask.
  2. Talk with my friends Jen of My Beauty Bunny, Tashina of Logical Harmony, and Emily of Emily Wolf Beauty about brands.
  3. Check Leaping Bunny, PETA, and NAVS lists.
  4. Make sure the brand isn’t selling on Sephora China or Skin Store China.
  • I support cruelty-free brands who are not currently testing on animals and who are not currently selling in places that require mandatory animal testing. I support brands who are cruelty-free even if their parent company is not cruelty free
  • Be respectful of other people’s beliefs. If you don’t consider a brand to be cruelty-free, even if I do, don’t buy from them. Voting with your money matters!
  • Join the PhyrraNyx Facebook Group to talk about beauty!

Series To Start With

Cruelty-Free Beauty and Makeup Guides

Cruelty-Free Makeup and Beauty Brands

#ABCDEFGHIJKLMNOPQRSTUVWXYZ

  • #

        • 100% Pure (Leaping Bunny Certified)
        • 100Bon (vegan)
        • 1121 Apothecary (vegan)
        • 21 Drops (vegan)
        • 2B Colors

       

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      F

        • Face Atelier (Leaping Bunny Certified)
        • Fairy Girl (Leaping Bunny Certified)(vegan)
        • Far Botanicals (vegan)
        • Farmacy
        • Farsali (vegan)
        • Feral Cosmetics (vegan)
        • Femme Fatale Cosmetics (nail polish and eyeshadow)
        • Fenty Beauty
        • Finger Paints (vegan)
        • Fiona Stiles
        • FiOR Minerals (vegan)
        • First Aid Beauty
        • Flawless (vegan)
        • Flo + Theo (vegan)
        • Flower Beauty (some vegan products)
        • FoM World
        • Forager Botanicals (vegan)
        • Forces of Nature (Leaping Bunny Certified)
        • Foreo
        • Forest Creek
        • Formula 10.0.6
        • Formula X (Kendo)
        • Formula Z
        • Formulary 55
        • Frank
        • Franklin & Whitman (vegan)
        • Friendly Candle (vegan)
        • Furless (vegan)
        • Fusion of Color
        • Fyrinnae (vegan)

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      G

        • Gabriel Cosmetics (Leaping Bunny Certified)(vegan)
        • Gaia Secrets
        • Gallany (Leaping Bunny Certified)
        • Garden Botanika
        • Garden of Wisdom
        • Geek Chic Cosmetics (vegan)
        • Georgie Beauty (vegan)
        • Gerard Cosmetics
        • Giovanni Cosmetics (Leaping Bunny Certified)
        • Girlactik
        • Girly Bits Nail Lacquer
        • Glamorous Chicks
        • Glamour Dolls (Leaping Bunny Certified)
        • Glamour Doll Eyes
        • Gleam by Melanie Mills (Leaping Bunny Certified)
        • GlitterDaze Nail Polish
        • glo Minerals
        • Gloss Moderne (vegan)
        • Glossier
        • Good Cubed (awesome cruelty free beauty department)
        • Good4You Plant Makeup
        • Good DYE Young Hair (vegan))
        • Gosh
        • Gourmet Body Treats (vegan)
        • Graftobian
        • Green Beaver
        • Greenbody
        • Green People
        • Green Tidings (vegan)
        • Green and Gorgeous Organics (vegan)
        • Gressa
        • Grove Collaborative
        • Gud from Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free)
        • Gwen’s Blends

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      H

        • Habit Cosmetics (vegan)
        • Han Skincare Cosmetics (Leaping Bunny Certified)
        • Handmade Heroes (vegan)
        • Harvey Prince Perfumes (vegan)
        • Hard Candy
        • Hello Products (Leaping Bunny Certified)
        • Hello Waffle
        • Hempz
        • Herbal-Medi-Care (vegan)
        • Herbal Choice Mari (vegan)
        • Herban Cowboy
        • Heritage Store
        • High Endurance Cosmetics
        • HiSmile (vegan)
        • Homemade Betty (vegan)
        • Honeybee Gardens
        • Honest Beauty
        • Hot Tresses (vegan)
        • Hourglass
        • House of Lashes
        • Huda Beauty (their lashes are NOT cruelty free)
        • Hugo Naturals (Leaping Bunny Certified)
        • Hum Nutrition
        • Human + Kind
        • Hurraw! (vegan)
        • Hynt Beauty

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      I

        • IGK Hair
        • Ilia Beauty (Leaping Bunny Certified)
        • Illamasqua
        • ILNP
        • Illuminare Cosmetics (vegan)
        • Iman
        • IME Natural Perfume (vegan)
        • Indie Blends (vegan)
        • Indie Lee
        • Indigo Bananas Nail Polish
        • Indigo Wild
        • Inglot
        • Inika (vegan)
        • Inkling Scents
        • Innate Organic Body (vegan)
        • IsaDora
        • It’s a 10 Haircare (Leaping Bunny Certified)
        • It Cosmetics

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      K

        • Kaeng Raeng (vegan)
        • Kaia Naturals
        • Kani Botanicals (vegan)
        • Kat Von D (parent company is Kendo)
        • Kate Somerville
        • KBShimmer
        • Kett Cosmetics (Leaping Bunny Certified)
        • Key West Aloe (vegan)
        • Kevyn Aucoin
        • Kiko Milano
        • Kimono (vegan)
        • Kirei Cosmetics (vegan)
        • Kiss My Face (Leaping Bunny Certified)
        • KKW Beauty
        • KKW Fragrance (vegan)
        • KL Polish (vegan)
        • KLARIF (Leaping Bunny Certified)
        • Kleancolor
        • Koh Gen Do
        • Kokie Cosmetics
        • Kopari Beauty
        • Korres (no longer selling in China or testing on animals)
        • Kryolan
        • Kylie Cosmetics

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      M

        • Mad Hippie
        • Madam Glam (Leaping Bunny Certified)
        • Madison Reed (Leaping Bunny Certified)
        • Makeup Eraser
        • Makeup Geek (talc free, some vegan products, ALL brushes are vegan)
        • Makeup Revolution
        • ManGlaze
        • Manic Panic (most products are vegan)
        • Marc Jacobs Beauty (owned by Kendo, certified by Logical Harmony)
        • Marcelle
        • Marin Bee (Leaping Bunny Certified)
        • Mario Badescu
        • MDSolarSciences
        • Me and You (vegan)
        • Meaningful Beauty Cindy Crawford
        • Mehron
        • Mei Yin Naturopathics (vegan)
        • Melanie Mills Hollywood
        • Mellow Cosmetics (vegan)
        • Melt Cosmetics (Leaping Bunny Certified)(most products are vegan)
        • Mented Cosmetics (vegan)
        • Meow Cosmetics
        • Meow Meow Tweet (Leaping Bunny Certified)
        • Metamour Skin Care (vegan)
        • Method (Leaping Bunny Certified)
        • Metrin (vegan)
        • Michael Todd True Organics
        • Milani Cosmetics (Leaping Bunny Certified)
        • Milk Makeup
        • Mineral Fusion (Leaping Bunny Certified)(gluten free, paraben free)
        • Miracle Skin Transformer
        • Mirenesse
        • ModelCo
        • Modern Minerals (vegan)
        • Mogi Mousse (vegan)
        • Molton Brown (Leaping Bunny Certified)
        • MOMMA (Ministry of Mineral Makeup Australia) (vegan)
        • Moon Luv (vegan)
        • Moroccanoil
        • MOTD Cosmetics (vegan)
        • Motives
        • Mrs. Meyer’s Clean Day (Leaping Bunny Certified)
        • Murad
        • My Pretty Zombie
        • MyChelle Dermaceuticals

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      N

        • Nabla Cosmetics (vegan options)
        • Nail Aid
        • Nails Inc
        • Napoleon Perdis
        • Natasha Denona
        • Necromancy Cosmetica (vegan)
        • NCLA
        • Neal’s Yard Remedies
        • Necromancy Cosmetica (vegan)
        • Not Your Mother’s (says they are in the process of getting Leaping Bunny Certified)
        • Notoriously Morbid (many vegan products)
        • Nourish Organic (Leaping Bunny Certified)
        • Nuance Salma Hayek
        • Nudestix (cruelty free, they are selling in China, I interviewed Jenny Frankel the founder to learn how they are cruelty free)
        • Nyx Cosmetics (parent company L’Oreal is not cruelty free)

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      O

        • Obsessive Compulsive Cosmetics (vegan)
        • Ofra Cosmetics (Leaping Bunny Certified)(vegan)
        • O.R.G. Skincare
        • Orly Nail Polish
        • Osea (Leaping Bunny Certified)
        • Osmosis (Leaping Bunny Certified)
        • OUAI Haircare
        • Out of Africa
        • Own (vegan)
        • Overall Beauty
        • Overtone Hair Care (100% vegan)
        • Oz Naturals (Leaping Bunny Certified)

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      P

        • Pacifica (vegan)
        • Parissa
        • Paul Mitchell
        • Paula’s Choice (Leaping Bunny Certified)
        • PCA Skin
        • Per-Fekt
        • Perricone MD
        • Pérsona
        • Petit Vour (offers vegan and clean ingredient products)
        • Physicians Formula
        • piCture pOlish
        • Piggy Paint (vegan)
        • Piggy Polish (vegan)
        • Pinrose (vegan)
        • PiperWai (Leaping Bunny Certified)
        • Pixi Beauty
        • Plain Jane Beauty (Leaping Bunny Certified)
        • Plaine Products
        • POP Beauty
        • Possets Perfume (vegan)
        • Preserve (razors)(Leaping Bunny Certified)(vegan)
        • Prestige Beauty
        • Pretty Serious
        • Primal Pit Paste (Leaping Bunny Certified)
        • Priti NYC (vegan)
        • Pur Minerals
        • Pureology (vegan) (parent company L’Oreal is not CF)
        • Purely Cosmetics

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      Q

        • Queen Helene (Leaping Bunny Certified)
        • Qualerex Beauty (vegan)

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      R

        • RCMA
        • Real Purity
        • RealHer (Leaping Bunny Certified)
        • Real Techniques (vegan)
        • Red Apple Lipstick (vegan)
        • Relogy (vean)
        • Ren Skincare
        • Reverie (vegan)
        • RevivaLabs
        • Rituel de Fille
        • RMS Beauty
        • Root (vegan)
        • Root Science (vegan)
        • Rouge Bunny Rouge
        • Ruby White Tips

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      S

        • Saffron Secret
        • Sally B’s Skin Yummies (Leaping Bunny Certified)
        • Sante Natural Cosmetics
        • Sanzi Performance Organics (vegan)
        • Sappo Hill Soapworks (vegan)
        • Saturday Skin
        • Saucebox Cosmetics
        • Schmidt’s Deodorant (Leaping Bunny Certified)
        • Scotch Porter
        • Seabuck Wonders (Leaping Bunny Certified)
        • Senna Cosmetics
        • Seventh Generation (Leaping Bunny Certified)(this is what I use for my laundry detergent)
        • Sexy Hair
        • Shea Bodyworks
        • Shea Moisture
        • Skin Deva (vegan)
        • Skin Dressing (vegan)
        • Skinchantment (vegan)
        • Skindinavia
        • SkinOwl (vegan)
        • Skyn Iceland (vegan)
        • Sibu Beauty
        • Sigma Beauty
        • Silk Naturals (100% Natural, 100% Gluten Free, 1 Mostly Vegan)
        • Smashbox (parent company Estee Lauder is not cruelty free. Smashbox is not selling in China and is not tested on animals)
        • Snapwhite (vegan)
        • Sonia Kashuk
        • SpaRitual (Leaping Bunny Certified)
        • Spectrum Collections (vegan)
        • Sphynx (vegan)
        • Square Hue
        • St. Tropez
        • St. Tropica (Leaping Bunny Certified)
        • Stacked Skincare
        • Stila (owned by Estee Lauder, recently pulled out of China, see my video)
        • Strobe Cosmetics
        • Styli-Style Cosmetics
        • Sugar & Oats (vegan)
        • Sugarpill (most products are vegan)(Leaping Bunny Certified)
        • Sugarloom Cosmetics (vegan)
        • SULA NYC
        • Sun and Earth (vegan)
        • Suntegrity (vegan)
        • Sunday Riley
        • Super Black Lacquers
        • Supergoop!
        • Surya Brasil (vegan)
        • Sweat Cosmetics (vegan)
        • Svelta Tan (vegan)
        • Sydney Grace Co

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      T

        • Tarte (parent company is not cruelty free)
        • Tatcha
        • Tata Harper
        • Tay Skincare
        • Teadora (Leaping Bunny Certified)(vegan)
        • tenoverten
        • Terre Mere Cosmetics (vegan)
        • The All Natural Face (Leaping Bunny Certified)
        • The Body Shop (Leaping Bunny Certified)
        • The Fanciful Fox (vegan)
        • The Gnarly Whale
        • The Heritage Store
        • The Lip Bar
        • The Ordinary (owned by Deciem)
        • TheBalm
        • Three Custom Color Specialists
        • TokyoMilk
        • Tom’s of Maine (Leaping Bunny Certified, Parent company is not cruelty free)
        • Too Faced (parent company is Estee Lauder. They’ve assured me they will not be selling in China or testing on animals.)
        • Trader Joe’s
        • Treets Traditions
        • Tria
        • Trish McEvoy
        • Tropic Skin Care (vegan)
        • Tropiclean (Leaping Bunny Certified)
        • True Moringa (vegan)
        • True Natural
        • Trufora (vegan)
        • TruSelf Organics
        • TruSkin Naturals (Leaping Bunny Certified)
        • Trust Fund Beauty (Leaping Bunny Certified)

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      W

        • Wander Beauty
        • We Love Eyes (vegan)
        • Weleda
        • Well Scent (vegan)
        • Wen by Chaz Dean
        • Wet n’ Wild
        • Whole Foods brand
        • Wrenn (vegan)
        • Wunder2 (Leaping Bunny Certified)
        • Wunderbrow (Leaping Bunny Certified)

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      Z

        • Zenmed (Leaping Bunny Certified)
        • Zoella Beauty
        • Zoeva
        • Zoya
        • ZuZu Luxe

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      Grey Area Brands

      These are brands that state they do not test, but that they can’t guarantee their suppliers are telling the truth. They’re brands I don’t feel comfortable buying from. However, you may want to buy from them and that’s ok! 

      • Ahava
      • Boots – they don’t test themselves but they’re unclear as to whether or not their suppliers test. Any time a brand says ‘it’s important for you to know that no retailer or manufacturer can categorically state that ‘none’ of their raw materials or ingredients have –at some time in the past- been tested on animals.’ I get suspicious.
      • Kiss – unsure if their suppliers test or not
      • Laura Mercier (now owned by Shiseido)
      • Lorac – Thank you for contacting LORAC Cosmetics. LORAC does not support the testing of products on animals and we ask all suppliers to support this point of view and all suppliers state that they do so.  LORAC does not use a third party to test on animals.  LORAC does not sell in countries requiring animal testing.   Please note, LORAC cannot warrant or certify that all suppliers who say they do not test on animals in fact do not test on animals.  Additionally, notwithstanding the statements of suppliers to LORAC, LORAC has no way of knowing what the “suppliers of the suppliers” are doing.  In regards to the vegan ingredients there is no way to know for sure due to the lack of control over raw ingredients. 
      • Malin+Goetz – says they’re cruelty free but can’t guarantee their suppliers don’t test.
      • Morphe – said they didn’t want to be pigeonholed into any particular market segment and declined to answer questions about cruelty free status
      • Mr. & Mrs. Pompadour – says their finished products are cruelty free but can’t guarantee their ingredients are cruelty free.
      • O’Keeffe’s – won’t guarantee their suppliers.
      • Tigi / Bedhead (says they don’t test but the suppliers of suppliers can’t be guaranteed)
      • Soap & Glory – they don’t test themselves but they’re unclear as to whether or not their suppliers test.
      • Temptu – their ingredients may not be cruelty free and they don’t ask for documentation from their suppliers.

      Companies That Test On Animals

      Some companies that are NOT cruelty free

      • Aerin (owned by Estee Lauder, sells in China)
      • Algenist (sells in China)
      • Almay
      • Amazing Cosmetics (sells in China)
      • AmorePacific
      • Anna Sui (sells in China)
      • Aveeno
      • Avon (sells in China)
      • Avon Mark
      • Balencia
      • Banana Boat
      • Batiste (says except where required by law. Had a bizarre phone call with them.)
      • Bath & Body Works (no longer cruelty free, really upset by this, 10/12/2014)
      • Belif (selling in China)
      • Benefit (sells in China)
      • Bio-Oil
      • Biotherm (sells in China, owned by L’Oreal)
      • Bioderma
      • Blvgari (sells in China)
      • Bobbi Brown (owned by Estee Lauder, sells in China)
      • Boscia
      • Bumble & Bumble (owned by Estee Lauder, sells in China)
      • Burberry (sells in China)
      • Calvin Klein (sells in China)
      • Caudalie (sells in China)
      • CeraVe (sells in China, owned by L’Oreal, see their response.)
      • Chanel
      • Chloe
      • CK One Color(sells in China)
      • Clarins (sells in China)
      • Clarisonic (sells in China, owned by L’Oreal)
      • Clean & Clear
      • Clearasil
      • Clinique (owned by Estee Lauder, sells in China)
      • Coach
      • Coppertone
      • Cover Girl
      • Curel
      • Darphin (owned by Estee Lauder, sells in China)
      • Dermablend (tests in China)
      • DHC
      • Diesel (owned by L’Oreal)
      • Dior (sells in China)
      • Dolce and Gabbana (sells in China)
      • Dove (owned by Unilever, sells in China)
      • Dr. Brandt (sells in China)
      • Dr. Jart+ (sells in China)
      • Elizabeth Arden
      • EltaMD (tests where required by law)
      • Eos (sells in China)
      • Erno Laszlo (sells in China)
      • essie (owned by L’Oreal)
      • Estee Lauder (sells in China)
      • Eucerin
      • Fresh
      • Flirt! (owned by Estee Lauder, sells in China)
      • Freeman Beauty (they were Leaping Bunny certified but they no longer ask their ingredient suppliers about testing)
      • Garnier (owned by L’Oreal, no longer selling in China)
      • Giorgio Armani (sells in China, owned by L’Oreal)
      • Givenchy (sells in China)
      • Glam Glow (sells in China)
      • Goodskin
      • Gucci
      • Guerlain (sells in China)
      • H20 (sells in China)
      • Hada Labo Tokyo
      • Herborist
      • Hugo Boss (sells in China)
      • I Make You Beautiful (not cruelty free)
      • Inneov (owned by L’Oreal)
      • Issey Miyake (sells in China)
      • Jergens
      • Jimmy Choo (sells in China)
      • Jo Malone (owned by Estee Lauder, sells in China)
      • June Jacobs Spa Collection (sells in China)
      • Jurlique (sells in China)
      • Kenzo (sells in China)
      • Kerastase (owned by L’Oreal)
      • Kose (sells in China)
      • Kiehl’s (sells in China, owned by L’Oreal)
      • L’Occitane (sells in China)
      • L’Oreal (sells in China, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”)
      • La Mer (owned by Estee Lauder, sells in China)
      • La Prairie
      • La Roche-posay (owned by L’Oreal)
      • Lab Series (sells in China)
      • Lancaster (sells in China)
      • Lancome (sells in China, owned by L’Oreal)
      • Laneige
      • Lipstick Queen (has stated they will start selling in China as of 2017)
      • Lolita Lempicka (sells in China)
      • Lubriderm
      • MAC (sells in China)
      • Make Up For Ever (sells in China)
      • Mamonde
      • Mary Kay
      • Matrix (owned by L’Oreal)
      • Maybelline (owned by L’Oreal)
      • MD Formulations
      • Mederma
      • Menard Sp
      • Mizani (owned by L’Oreal)
      • Mont Blanc (sells in China)
      • Mother Dirt
      • N. Y. C. (New York Color) (owned by Coty)
      • NARS (decided to start selling in China and testing on animals)
      • Neutrogena
      • Nivea
      • Noxzema
      • Nu Skin
      • Obagi
      • OGX
      • Ojon (owned by Estee Lauder, sells in China)
      • Olay (sells in China)
      • OPI
      • Origins (owned by Estee Lauder, sells in China)
      • Osiao (owned by Estee Lauder, sells in China)
      • Paul & Joe Beaute
      • Paco Rabanne
      • PanOxyl
      • Peter Thomas Roth (sells in China)
      • Philosophy
      • Physiogel (said they couldn’t answer my questions because I don’t live in Singapore)
      • Phyto (sells in China)
      • Pond’s
      • Prada (sells in China)
      • Prescriptives (owned by Estee Lauder, sells in China)
      • Ralph Lauren (owned by L’Oreal)
      • Redken (owned by L’Oreal) (this makes me sad that they test because I LOVED their products.)
      • Revlon (sells in China)
      • Rimmel
      • RoC
      • Roberto Cavalli
      • Rodan and Fields
      • Sally Hansen
      • Sampar (sells in China)
      • Sebamed (sells in China, lost Leaping Bunny Certification)
      • Sephora House Brand (individual brands not sold in China may be cruelty free)
      • Shiseido (sells in China)
      • Shu Uemura (sells in China, owned by L’Oreal)
      • Simple
      • SkinCeuticals (owned by L’Oreal)
      • St. Ives
      • StriVectin (sells in China)
      • Tom Ford (owned by Estee Lauder, sells in China)
      • Tweezerman (sells in China)
      • Valentino (sells in China)
      • Vaseline
      • Vera Wang (sells in China)
      • Versace (sells in China)
      • Vichy (owned by L’Oreal)
      • Victoria’s Secret (no longer cruelty free)
      • Wei (sells in China)
      • Yves Saint Laurent (sells in China, owned by L’Oreal)
      • Zoelle Beauty

      Say hi and share your favorite cruelty free brands!

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