Cordelia / Phyrra

Welcome! I’m Cordelia, a seasoned beauty and lifestyle influencer with a focus on vibrant indie beauty, goth fashion, and mental well-being. My platform is a sanctuary for those who seek the extraordinary in the realms of beauty and lifestyle. You can catch my latest insights on my blog and YouTube channel @Phyrra.


  • Indie Beauty: A connoisseur of indie beauty brands, I specialize in hooded eye makeup tutorials and comprehensive indie brand reviews.
  • Goth Fashion: A devotee to the alternative, my blog is a treasure trove of goth fashion inspiration and styling tips.
  • Mental Health & Lifestyle: Beyond beauty and fashion, I delve into topics that matter, from mental health discussions to alternative lifestyle choices.

Personal Aesthetics

With very fair skin that leans towards neutral to muted cool yellow undertones, I navigate the challenges of dryness, sensitivity, rosacea, and anti-aging. My eyes are a captivating blend of blue and green, and my ever-changing rainbow-hued hair is a testament to my vibrant personality.

My Furry Companions

Meet Nyx and Amaya, my standard poodles who add a touch of whimsy to my life. Nyx is a sleek black, while Amaya is a charming parti-poodle in white and brown. Fun fact: I drove 2,100 miles to rescue Amaya. Based in the sunny locale of Tampa, Florida.

Accolades & Accomplishments

  • Interviewed by Voyage Tampa as Indie Makeup Expert in 2024
  • Interviewed as an Indie Makeup Expert on Bloom TV by Gayle Guyardo in 2022
  • Recipient of the 2022 Safest Content Award by
  • Recognized as a 2021 Top Tampa Instagram Influencer by 83 Degrees
  • Favorite Blog of 2020 by Indie Mood

Published Works & Collaborations

  • Author of “Hooded Eyes Makeup Manual” by Courtney Nawara, available on Amazon
  • Creator of Phyrra’s Pretty Little Elixir Hair Masque in collaboration with FutureDerm (2013-2016)
  • Brand Ambassador for Hot Topic (2019-current). Past Brand Ambassador for Cover FX & Cult Nails.

Partnership Opportunities & Advertising

Value-Driven Collaborations

When you partner with me for a sponsored article or video, you’re investing in more than just content. You’re leveraging the trust and engagement I’ve cultivated with my audience over 15+ years. My sponsored content includes thorough product testing, high-quality writing, and professional editing to ensure that your brand is presented in the best possible light. Please note that while I am compensated for my time and expertise, all reviews are unbiased and reflect my genuine opinion.

Brand Awareness Over Sales Push

I prioritize authentic brand storytelling over hard sales tactics. Research shows that consumers need to encounter a brand at least seven times before considering a purchase. My focus is on raising brand awareness and affinity, creating a fertile ground for customer conversion.

Ethical Standards

Transparency is a cornerstone of my platform. All sponsored content is clearly disclosed in accordance with USA FTC guidelines. I adhere strictly to ethical SEO practices and do not offer text links that violate Google’s Terms of Service.

No Commission-Only Inquiries, Please

I do not accept commission-only partnerships. If you contact me regarding such an opportunity, your message will be marked as spam. My collaboration terms are designed to deliver value to both parties involved.

Contact Information

For advertising opportunities on or any of my other platforms, please reach out to ask.phyrra [at] gmail [dot] com to discuss tailored partnership options and address me by my name Cordelia. I do not accept posts about gambling, crypto, MLMs, vaping, or kratom. Don’t ask. Please contact me before sending any products.

Blog Address
2705 Wilson Road
Land O’ Lakes, FL 34638

One-Woman Powerhouse is a solo endeavor, managed and operated exclusively by me. When you collaborate with, you’re getting the undivided attention and expertise of a seasoned influencer in the beauty and lifestyle space.

Review Guidelines

Authenticity & Trust

My reviews are always honest and balanced, highlighting both the positives and negatives of a product. This approach has earned me the trust of my audience, who expect nothing less than candid insights.

Timeframe for Reviews

While I strive to review products in a timely manner, I do not commit to a specific review timeline unless it’s part of a sponsored collaboration. Please understand that I work full-time outside of my blogging activities, and my schedule is prioritized accordingly.

Cruelty-Free Only

I am committed to promoting cruelty-free beauty. If you’re reaching out about a beauty product, it must adhere to cruelty-free standards, meaning no animal testing at any stage or location. For more details, please refer to my cruelty-free list.

Selective Features

I am selective about the products I feature on my platform. While I appreciate the opportunity to try new products, not every sample received will be reviewed or featured. My focus is on items that align with my personal preferences and the interests of my audience.

You can read more in my FTC Disclosure page.

Visit my Fohrcard profile, which is linked directly to Google Analytics and shows my pageviews for the last 30 days.


Established Influence

I’ve been a voice in the beauty and lifestyle space since May 2008, building a diverse, inclusive, and engaged community across multiple platforms.

Social Media Reach

  • YouTube: 25,700+ Subscribers
  • Pinterest: 94,000+ Followers
  • Facebook: 112,000+ Followers
  • Instagram: 24,000+ Followers
  • Threads: 2,500+ Followers
  • Facebook Super Fans: 2000+ Members

Legacy Platforms

  • Google+: 300,000+ Followers (Platform no longer active)
  • Twitter: 14,000+ Followers (Account deleted)