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Urban Decay Naked Wild West Palette

UD Naked Wild West Palette

Hello beautiful creatures! I wanted to share my swatches and thoughts on the new Urban Decay Naked Wild West palette with you. UD says this palette is inspired by the California deserts, Joshua trees, and endless skies. Wild West is the first all vegan eyeshadow palette from Urban Decay  in a decade (I clearly forgot Stoned Vibes was vegan too!). It has 12 desert-inspired neutrals with a pop of turquoise.

Where to Buy
Sephora, Urban DecayNordstrom


Urban Decay is a 100% cruelty-free beauty brand. Their parent company is L’Oreal, and they are a part of the child-free mica initiative. Thank you so much to Urban Decay for sending me this palette as a PR sample.

Wild West Theme

I’m personally of the opinion that the myth of the Old West and the cowboy has been very damaging. It is disturbing because of how it tries to culturally erase the Native Americans who lived here before the Old West was ‘discovered’. It minimizes the harm that was done.

Naked Wild West Palette Swatches

I swatched these on Urban Decay Original Primer Potion. The photos outdoors were taken on an overcast afternoon. The photos indoors were taken in indirect light by the window.

Urban Decay Naked Wild West swatches on Light Skin Urban Decay Naked Wild West swatches UD Naked Wild West swatches on Pale Skin

  • Standoff (soft beige matte)
  • Laredo (taupe matte)
  • Pony Up (cool slate matte)
  • Nudie (light warm-brown matte)
  • Spur (pale peach matte)
  • Ghost Town (terracotta matte)
  • Whiskey (rich brown matte)

Urban Decay Naked Wild West swatches on Fair Skin

  • Hold ‘Em (warm bronze creamy metallic)
  • Rustler (deep copper shimmer)
  • Cowboy Rick (warm silver creamy metallic)
  • Bud (soft turquoise shimmer)
  • Tex (deep blue-green matte)

My Thoughts


The Urban Decay Naked Wild West palette has fabulous packaging. I love the cool snakeskin print design. It’s a mix of cool and warm tones. You get a bunch of staple neutral hues and a pop of turquoise in the mix. The colors I like the best are Hold ‘Em, Cowboy Rick, Bud, Tex, Standoff, Laredo, and Pony Up.

I found the eyeshadow formula to be thinner to work with than my UD eyeshadow singles, which is unfortunate. I love the Urban Decay eyeshadow single formula, but I don’t feel like the eyeshadows in this palette are the same quality. They’re more difficult to work with. Are they unworkable? No, but I feel like I have to spend extra time building up these shades and then blending them out. I’d rather reach for shades that don’t require so much extra work.

Who is this palette for? The Urban Decay Naked Wild West palette is for those individuals who are new to makeup and looking for a palette filled with neutrals and a pop of turquoise. If you are someone who loves bright eyeshadows, skip this one. If you’re a UD collector, you’ll want this one for the packaging.

I love Urban Decay and have adored their products for more than a decade. The Naked train has been ridden into the ground. As many people elsewhere around the internet have mused, Urban Decay could stand to revamp their line. They need to figure out what is up with their palette eyeshadow formula and improve it.

I would love to see more smaller, tightly curated palettes from Urban Decay. Palettes like the AphrodisiacDetour, or Shortcut, where they’re not trying to be everything to everyone, but instead focus on a stand-out color story and formula.

What do you think of the new Urban Decay Naked Wild West palette? Will you be picking it up?



  • Good point about the Wild West naming being an issue. I love the packaging, and the color story is pretty. The shades aren’t anything special, though. It doesn’t sound like the vegan formula is great.

  • Thank you for the in-depth analysis of this palette. Because your swatches are so beautiful, I was surprised to learn that the shades were hard to work with and that the formula is lacking. But there’s a difference between swatching and blending an eye look, so it makes sense. I agree that UD needs a new direction. The way they use “Naked” not only has run out of steam, it often doesn’t make sense.

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