Why no, I won’t work on commission for your brand
As a blogger, I’ve had to tell people why no, I won’t work on commission for your brand many times lately. My blog is a passion project of mine. I pour my heart and soul into it. I am vulnerable and honest on it; I share my highs and lows with my audience, who I consider my friends. It exists because I spend my time, my money and energy on it to keep it alive. I pay for hosting, buy equipment, take classes, buy products, and more. I’ve spent the past 11.5 years cultivating my relationship with my fans who I think of as friends. I’m constantly trying to improve my content and create unique, interesting things like my 2019 Summer Gothic Fashion Lookbook. I even wrote a book for my fans!
My blog does not exist solely as a selling tool for your brand; it exists to voice my opinion. My job is not to be your brand’s sales associate. What I do with my blog is share my honest experiences, both positive and negative with different experiences, products, and brands. That naturally lends to raising brand awareness. It’s probably very obvious to my friends when I love a brand (such as Milk, Melt, Black Moon Cosmetics or Urban Decay), and when I’m frustrated with one (such as Anastasia Beverly Hills & Sephora).
Marketing and Sales are two different things. And it seems like you and your brand are focused solely on sales. If you, as a brand, are focused solely on sale conversions, you’re missing out on multiple key marketing points. You’re not building a lasting relationship with your customers, which is critical for your brand’s survival.
The old marketing rule of 7 basically states that a person needs to hear about a brand at least 7 times before they’ll take action to buy that product, experience, or service. That means that my friends need to hear about something at least 7 times – through my blog, other blogs, Youtube, social media, or elsewhere – before they buy something.
My fans may read my blog, but may prefer to shop in person rather than online, so working on commission doesn’t cover that. Many times lately the tracking cookies with Amazon, Reward Style, Instagram Stories, etc aren’t accurately tracking purchases. When one of my fans tells me that she loved a recent feature, spent $300 at a retailer, received her items & didn’t return them, yet I still don’t see the commission, I’m skeptical. When my parents tell me they spent $200 shopping through my link and I never see it, I’m skeptical. There have been so many commissions I didn’t receive because of some issue or another with tracking.
Not everyone who sees a review for your brand the day it goes live will buy the product. They may wait 6 months. They may decide to shop in person rather than online. They may end up going directly to your brand’s site rather than using my affiliate link. They may go to a different retailer than the one I linked to. They may shop through someone else’s link, even though they read the review on my blog. So as a brand, if you’re just counting sales surrounding the day the review is live, it doesn’t reflect the whole picture.
While my blog is not my full time job (I work in the tech industry from home), I work at least 20 hours a week on my blog, if not more. Do I deserve to be paid for my hard work? Of course! And is the brand you work for paying you for your job? I’m guessing yes. So now you understand why no, I won’t work on commission for your brand. If you’re asking me to work for you, I deserve to be paid.
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