Are Wet n’ Wild & e.l.f. Cosmetics Cruelty Free?
Are Wet n’ Wild & e.l.f. Cosmetics Cruelty Free?
Are Wet n’ Wild & e.l.f. Cosmetics Cruelty Free? Ok friends, I share information with sources about these two affordable drugstore brands that claim to be cruelty-free. Also, I typo’d – It’s actually Markwins – not Makwins. I’ve linked source material that I used below.
Initially when I heard about this situation I thought it was going to be yet another example of diversion or unauthorized 3rd party resellers, which has happened in the past with brands like Too Faced, the Body Shop, Burt’s Bees, etc.
Are Wet n’ Wild & e.l.f. Cosmetics Cruelty Free? Video
Please share!
Sources for this video
- Cruelty Free Kitty
- Vegan Makeup Share
- Leaping Bunny
- Post-market animal testing in China ends
- Leaping Bunny / Cruelty-free International Pilot Program
- Non-SUC refer to skin care products; hair care products; nail (toe) care products; make-up and fragrance
Other Bloggers on this Topic
- My Beauty Bunny
- Rivet Licker
- Vegan Makeup Share – Elf
- Vegan Makeup Share – Wet n Wild
- Emily Wolf Beauty
- Logical Harmony
My Cruelty Free Database
To recap, e.l.f. Cosmetics will remain on my Cruelty Free Brands List as an affordable, cruelty free and vegan drugstore makeup and skincare brand. So yes, e.l.f. Cosmetics is still cruelty free.
Wet n’ Wild Beauty has been removed from my Cruelty Free Brands List until I can find proof that they are not testing. I’m still waiting for details about that pilot program and to find out more details about their factory in China. Wet n’ Wild Beauty is no longer cruelty free.
You may enjoy my Cruelty Free Drugstore Brands Roundup.
I’m so sad about this. I’m hoping they pull out of China completely. It seems like China money is just too tempting for brands to ignore. Thank you for sharing!
Too bad. Hope they can/will provide the evidence that they still are CF. Sad.
It’s highly disappointing that Wet n’ Wild hasn’t been transparent. I don’t want to support any brand I feel has purposely evaded the truth. I appreciate your research and I am interested to see about this pilot program and factory in China.
It’s so disheartening for us consumers to be lied to like that. It makes us not trust brands! We need more transparency ♥️
This is really so disappointing. Companies should just be transparent so that consumers can decide whether or not to support them.
It would be hard to ever believe them in this instance. It feels sneaky especially since they have a stock answer but won’t answer your questions.
So upsetting and disappointing!