This post may contain affiliate links. Purchasing through affiliate links help support this website.

Are Wet n’ Wild & e.l.f. Cosmetics Cruelty Free?

Are Wet n' Wild & e.l.f. Cosmetics Cruelty Free?

Are Wet n’ Wild & e.l.f. Cosmetics Cruelty Free?

Are Wet n’ Wild & e.l.f. Cosmetics Cruelty Free? Ok friends, I share information with sources about these two affordable drugstore brands that claim to be cruelty-free. Also, I typo’d – It’s actually Markwins – not Makwins. I’ve linked source material that I used below.

Initially when I heard about this situation I thought it was going to be yet another example of diversion or unauthorized 3rd party resellers, which has happened in the past with brands like Too Faced, the Body Shop, Burt’s Bees, etc.

Are Wet n’ Wild & e.l.f. Cosmetics Cruelty Free? Video

Please share!

Sources for this video

Other Bloggers on this Topic

My Cruelty Free Database

To recap, e.l.f. Cosmetics will remain on my Cruelty Free Brands List as an affordable, cruelty free and vegan drugstore makeup and skincare brand. So yes, e.l.f. Cosmetics is still cruelty free.

Wet n’ Wild Beauty has been removed from my Cruelty Free Brands List until I can find proof that they are not testing. I’m still waiting for details about that pilot program and to find out more details about their factory in China. Wet n’ Wild Beauty is no longer cruelty free.

You may enjoy my Cruelty Free Drugstore Brands Roundup.

Tags from the story


  • I’m so sad about this. I’m hoping they pull out of China completely. It seems like China money is just too tempting for brands to ignore. Thank you for sharing!

  • It’s highly disappointing that Wet n’ Wild hasn’t been transparent. I don’t want to support any brand I feel has purposely evaded the truth. I appreciate your research and I am interested to see about this pilot program and factory in China.

  • It’s so disheartening for us consumers to be lied to like that. It makes us not trust brands! We need more transparency ♥️

  • It would be hard to ever believe them in this instance. It feels sneaky especially since they have a stock answer but won’t answer your questions.

Comments are closed.