Is Too Faced Cosmetics Cruelty Free?
Is Too Faced Cosmetics Cruelty Free? Too Faced Cosmetics is Cruelty Free! Many of you reached out to me to ask if Too Faced Cosmetics would remain cruelty free after being purchased by Estee Lauder.
Estee Lauder has a bad history with turning brands to animal testing. So I reached out to my contact at Too Faced to ask, Is Too Faced Cosmetics Cruelty Free? Will they remain cruelty free even though Estee Lauder bought them?
Here’s the response I received:
Hi Courtney – sorry my delayed response. As you can imagine, it’s been an insane week.
The amazing news is yes, we will remain a cruelty-free company. We will be ran as a separate entity which means we will not be going into China and we will not test on animals. Nothing about Too Faced will change.
I hope this clears up any concerns. Let me know if you have any other questions 🙂
Here’s my thoughts:
I’m thrilled to hear that Too Faced will NOT be selling in China and will NOT be testing on animals.
While it is true they will have a non-cruelty free parent company, Estee Lauder, as long as they remain true to their core beliefs and do not test on animals or sell where animal testing is mandatory, like China, I will continue to support them.
As a side note, I think Estee Lauder purchased Too Faced because they see the brand as appealing to millennials. I think Too Faced does a much better job with their products than the Estee Edit line has managed to do so far.
What do you think? Let me know!