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Is Too Faced Cosmetics Cruelty Free?

Too Faced Cosmetics is Cruelty Free

Is Too Faced Cosmetics Cruelty Free?

Is Too Faced Cosmetics Cruelty Free? Too Faced Cosmetics is Cruelty Free! Many of you reached out to me to ask if Too Faced Cosmetics would remain cruelty free after being purchased by Estee Lauder.

Estee Lauder has a bad history with turning brands to animal testing. So I reached out to my contact at Too Faced to ask, Is Too Faced Cosmetics Cruelty Free? Will they remain cruelty free even though Estee Lauder bought them?

Here’s the response I received:

Hi Courtney – sorry my delayed response. As you can imagine, it’s been an insane week.

The amazing news is yes, we will remain a cruelty-free company. We will be ran as a separate entity which means we will not be going into China and we will not test on animals. Nothing about Too Faced will change.

I hope this clears up any concerns. Let me know if you have any other questions 🙂

Here’s my thoughts:

I’m thrilled to hear that Too Faced will NOT be selling in China and will NOT be testing on animals.

While it is true they will have a non-cruelty free parent company, Estee Lauder, as long as they remain true to their core beliefs and do not test on animals or sell where animal testing is mandatory, like China, I will continue to support them.

As a side note, I think Estee Lauder purchased Too Faced because they see the brand as appealing to millennials. I think Too Faced does a much better job with their products than the Estee Edit line has managed to do so far.

What do you think? Let me know!

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2 Comments

  • I am pleased that Too Faced remains CF. I do hope that they will cut down on the number of products being mass produced and focus on quality.

  • Yes, my mom used to love and use the Estee Lauder brand when she was younger. They were huge. And they really haven’t evolved-even if they themselves were CF they don’t really have products that appeal to me. So when I saw Estee Edit, I wasn’t surprised because I knew they’d want to do something to appeal to a younger generation-to be competitive in the marketplace. And when you say they aren’t doing well with it, I’m not surprised to hear it because the products really aren’t designed “as a collection” And they don’t really work together. Because my mom bought the LashStash(she’s so sweet she always buys it every year for me, and this year she said I don’t want to use your mascaras I wanted to get some, they had several CF ones I hadn’t tried that were great-I tried the Estee Edit(it’s has a volume brush and formula, and a length brush and formula, and it’s a nice product) but there’s nothing else that appeals to me that I’d be from that mini line, even if it were CF. So, all in all, I’m glad that Too Faced themselves is remaining cruelty free, not selling in China. Because they always prided themselves on being CF-and this is an example of why I feel it’s not only okay but good, to support brands whose parent co’s are not CF, they see the success of the brand, we are clearly voting with our dollar-and it’s an influence to those brands to perhaps change their practices. All in all, I’m glad that TF is still CF-it’s a brand that’s about beauty and fun, I love the Chocolate Bar Palettes, and of course, and Shadow Insurance is my go to!

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