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Is OUAI Haircare Cruelty Free?

Ouai Haircare is cruelty free

Is OUAI Haircare Cruelty Free?

I wanted to share the important news that Ouai Haircare is cruelty free. As you know, I was in LA for the past week and attended Gen Beauty (and got super sick from all the sick people on my flight home), and I was introduced to OUAI Haircare and received this item in my Gen Beauty Gift Bag. They just launched and they have one of the best cruelty free animal testing policies that I’ve seen.

OUAI is by Jen Atkin, the Kardashian hairstylist. She’s also founder of the website You can shop on OUAI’s website right now or wait until they hit the shelves at Sephora in March 2016.

I will be trying out this brand soon, so I’ll be able to tell you what I think about it. Have you heard about OUAI Haircare yet? Or are you familiar with mane addicts and Jen Atkin? Let me know!

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