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Urban Decay Vice 3 Palette

Urban Decay Vice 3 Palette Review, Video, Swatches

Today I’m excited to bring you the all new Urban Decay Vice 3 palette! Urban Decay has teased us mercilessly on Instagram with promos for this palette that have left us panting. Now they finally are releasing the palette. I created video so you could see the colors in action. The Vice 3 palette is part of Urban Decay’s Holiday 2014 collection.

Urban Decay is cruelty free and Leaping Bunny certified.

About the Urban Decay Vice 3 Palette
20 all-new shades make up this perfect go-to palette. Every shade has a metallic finish that echoes the iced-out metallic look of the palette itself.  We developed 50 shades to bring you the perfect 20 in the perfect order. We arranged the shades in columns, neutrals on the left, jewel tones in the middle, and smoky shades on the right. Pair up the vertically color-coordinated quads or go wild and mix them up.

  • cruelty free
  • extra slim case
  • double ended makeup brush (shadow and crease) included
  • matching makeup bag

Urban Decay Vice 3 Review Urban Decay Vice 3 Video Swatches

Urban Decay Vice 3 Video Review


Urban Decay Vice 3 Brush Urban Decay Vice 3 Brush

Urban Decay Vice 3 Palette Review

Price for the Vice 3 Palette
$60 for 20 x .03 oz each

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Availability, Sephora, Ulta, Macys, starting Sept. 13, 2014.

I swatched the Vice 3 Palette on eyeshadow primer.

Urban Decay Vice 3 Truth, Undone, Downfall, DTF, Swatches, Review, Video

pale pink-nude matte
My Take
pale pinky peach matte, powdery

pink-beige matte satin with subtle floating tonal pearl
My Take
light beige with pink undertones satin, powdery

warm light brown matte
My Take
light warm brown matte

taupe matte with subtle floating pearl
My Take
midtone taupe matte

Urban Decay Vice 3 Dragon, Freeze, Heroine, Brokedown, Review, Swatches, Video

bright metallic green shimmer
My Take
beautiful metallic green

metallic medium blue with multidimensional micro-glitter
My Take
awesome mermaid blue

deep navy blue with subtle tonal floating pearl
My Take
rich deep navy blue satin

metallic golden brown shimmer with gold micro-glitter
My Take
golden brown topaz

Urban Decay Vice 3 Vanity, Lucky, Reign, Bobby Dazzle, Video, Review, Swatches

smoky metallic eggplant with multidimensional micro-glitter
My Take
red-toned purple mtallic

metallic bronze
My Take
orangey bronze metallic

rich brown satin
My Take
midtone brown

Bobby Dazzle
metallic white with pale gold micro-glitter
My Take
white with gold glitter

Urban Decay Vice 3 Alien, Alchemy, Bondage, Sonic, Video Review Swatches

pink-peach with golden shift
My Take
gorgeous pink with golden shift, a glowy shade

deep fuchsia satin
My Take
rich burgundy satin

deep smoky burgundy shimmer
My Take
dark smoky burgundy

metallic red-copper
My Take
metallic red copper

Urban Decay Vice 3 Last Sin, Angel, Defy, Revolver, Video, Review, Swatches

Last Sin
champagne shimmer with silver microglitter
My Take
peachy champagne shimmer

light taupe with silver micro-glitter
My Take
light grey taupe

smoky taupe satin
My Take
deep grey taupe satin

soft black satin with subtle floating iridescent pearl
My Take
soft black satin. I wish this had been a black with strong blue iridescence or a blue-black pearl shade

Urban Decay Vice 3 Palette Review

Urban Decay Suggests these combinations for the Vice 3 Palette

  • Truth, Undone, Downfall, DTF
  • Dragon, Freeze, Heroine, Brokedown
  • Vanity, Lucky Reign, Bobby Dazzle
  • Alien, Alchemy, Bondage, Sonic
  • Last Sin, Angel, Defiy Revolver

My Shade Recommendations

  • Lucky, Sonic, Bondage
  • Freeze, Vanity, Defy
  • Bobby Dazzle, Dragon, Heroine
  • Last Sin, Undone, Downfall

Check out my original Vice Palette Review, or see my Vice 2 Palette Review.

My Thoughts on the Vice 3 Palette

The packaging is cool. I love the chartreuse back. I love how chartreuse Vice is raised in the cut gem style on the front. It’s definitely the brightest, most unusual packaging that I’ve seen from Urban Decay.

The Vice 3 palette contains .60 oz of eyeshadow (.03 oz each x 20). A typical Urban Decay eyeshadow single is $18 for .05 oz. For .6 oz of product, that’s 12 full size eyeshadows, which would cost you $216. Instead of 12 full size, you’re getting 20 (slightly more than half sized) shades. The brush is probably valued at around $20, since that’s what the Naked Basics Double Ended brush sells for. So for $60 you’re getting a great deal, in my opinion.

Aside from a few of the shades being powdery, I liked the formula of the colors. While I felt like there were more neutrals and taupes than necessary, the brights more than make up for it. I am surprised that there’s not a teal blue in the palette. I do wish that Revolver was a blue black. I’m in love with Alien, Alchemy and Bondage. Dragon, Freeze, Heroine, Vanity, Bobby Dazzle and Last Sin are pretty. I think I could love Sonic for a Fall look, especially if paired up with Lucky.

I’ll be taking this palette on my trip with me. I can’t wait to create looks with it!

What are your thoughts on the new Vice 3 Palette? Is it a must have?

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  • Do you think this or vice 2 would be the better purchase? Pros and cons of buying this over the other? I can’t choose and I trust your opinion more than anyone’s!

    • Ok, both have great shades, but I personally feel like I would use the shades in 3 more than 2. Plus, 3 has Alien, Alchemy, Bondage and Sonic = LOVE THESE!

      Vice 3 – dragon, heroine, vanity, lucky, bobble dazzle, alien, alchemy, bondage, sonic, last sin, angel, defy, revolver (14)

      Vice 2 – prank, shellsock, strike, voodoo, betrayal, dope, habit, rewind, Toxic (9)

      • That column in vice 3, with alien, was the one that really made me go “oooo…look at that palette!” But I read some other reviews that said this was a bit of a disappointment compared to two, which I hadn’t gotten yet either. So I didn’t know which way to go! But I knew your opinion was one I could definitely trust and go by 🙂 thanks!!

        • I feel like UD makes these palettes for people other than me – people who want a mix of neutrals with a few pops of brights, and mostly comfortable shades. I just happen to like the mix better in 3 than 2. I don’t think they’re disappointing, but if you want brights, definitely better to reach for the Electric 🙂

    • I think I used Too Faced Shadow Insurance here. I normally use Too Faced Shadow Insurance or Coastal Scents Step One primer or Shadow Worx.

      • Nice. I picked up this palette today, I wanted to get Kat Von D’s Star Studded Eyeshadow Book but the reviews so far have been terrible so I opted for this instead. Can’t wait to play with it!

        • I think UD shadows are a much higher quality than KVD’s for sure. I would choose UD over KVD any time! I hope you love it as much as I do.

  • $60 is a bit much for me to spend personally, but man do I want this palette!! If only I could the previous two palettes I bought and together I would have $60! I badly want this! I looooove the shades!!

  • I’d be all Alien and Bondage all the time. With some of the others thrown in for good measure. it’s a nice mix of colors.

  • You know, I don’t use pressed shadows often (pretty much only when I travel) so I was initially going to skip this, but now I might save my pennies and get it! I’ve run out of some of my similar shades from old UD palettes and the Naked 3 will only get me so far… So if I like it in person, MINE.

    I actually like that there are more neutrals, though. It kind of makes it a more versatile palette. If you were going somewhere and didn’t want to take a huge amount of makeup with you, it’s perfect. This (plus my staples, maybe a glitter liner, and a few choice lippies) would get me through a week-long trip easily.

    The gorgeous packaging and the brush included (I absolutely LOVE the brush I got with Naked 3!) are a nice bonus, as well.

  • I know a lot of people are kind of disappointed with the Vice 3 but I actually like it more than 1 & 2 so far… It feels like they did combos (I can see doing an eye look with each row; top to bottom) and actually had a thought out plan. I never got my paws on 1 but I own 2. While I am glad I have it I seriously was 50/50 on it because it was lacking a good browbone highlighter (I’m pale so I need something really light to do that) and transitional shades. This one has everything and I think that’s really important in a large palette with a $60 price tag. I am also crazy about the packaging!

    • I have all of them and Vice 3 is the best in my opinion as well. I like the way colors are laid out, I personally don’t have duplicates of a lot of the shadows, if I do they are poor quality, and isn’t full of chunky glitters. Vice 1 is especially bad with those!

  • I’m so bummed that there are so many brown/taupe shades. We’ve had THREE Naked palettes already from a brand that I originally fell in love with because it was so out there. I really don’t need another single neutral shade from them at this point.
    I’m hoping some of these are released as singles because there’s just no way I’m getting the whole set with so many blah shades.

  • I love that they have Lucky in there. That’s one of my favorite discontinued eyeliner shades! Everyone’s like….set the alarm to order the new iPhone and I’m all like…wait for the email to order the new Vice palette!

  • I honestly didn’t think I was going to need this with all the photos going around, but I knew that once I seen the range of mattes, oh no… now I need it. lmao

  • I didn’t think I’d like this but I love vanity,alien,and bondage!i want to like alchey but it’s too pinky…they’re all gorgeous! I didn’t want to like it! Augh…

  • I like neutrals so this would be a good palette for someone like me who would maybe dabble with pop colors.

  • Great review! I loved the “awesome mermaid blue” bit 😛
    The palette looks lovely but I think I’ll end up skipping it. $60 + intl shipping and maybe even import fees, that could escalate quickly. I know I’ll regret it when it’s no longer available!

  • I’m not sure if this is a must. I love the packaging though and your video review sold me on a few of the shades. We’ll see because I just bought the Ulta exclusive palette.

    • Yes that’s why I checked to see how many neutrals were in Vice 1 and Vice 2. It’s in line with those palettes but I wish there were more brights!

  • thanks for the swatches and photos! i love the packaging and the little cosmetic bag that comes with it! i do prefer vice 2 packing more than vice 3, however, vice 3 sure is nifty and unique too. vice 3 is definitely not as exciting for me as vice 2 because as you have mentioned, there are a LOT of neutrals. also, when i look at the colors (and it could just be my monitor/phone coloring…?!), it strikes me as a really autumn appropriate palette. as an autumn palette, this is epic! as a holiday vice palette, i am excited, i will purchase to continue my collection, but i am not off the charts excited like with vice 2. thanks again for the swatches and pictures! <3

    • Yes, you might be right because of Electric, no teals. It really is an Autumn palette. I was thinking of that when I was laying in bed last night unable to sleep, so thinking about color combos. Sonic is a red / bronze, Lucky is an orange bronze, both of the burgundy shades, they all make me think of changing leaves.

  • I feel like the lack of teal might have something to do with the Electric Palette having TWO teal shades. I’m VERY excited about the pinky/purple shades. It’s a great value, but I don’t know if I can really pull the trigger and spend $60 on this. That’s quite a bit of cash, for me. It is soooo pretty though…

    • Yes, I think you’re right, 2 teals in the Electric palette. The value of the palette is probably $238 (by my reckoning), so I think it’s perfect for an Xmas list.

      • Do the Vice palettes tend to sell out really quickly? I know they aren’t permanent, so I’m somewhat worried about asking for it for Christmas and finding out that it’s GONE by the time anyone is doing their Christmas shopping.

  • This palette really covers the bases!!! I like it!!! I was thinking this would be a good palette to take on a trip then I saw at the bottom of your review you were! Good choice!

  • This is the first Vice palette I’m excited about! For me, the nuetral to brights ratio is just about right.

  • I like a few colors (sonic, dragon, truth, vanity & bondage) but preferred how the vice 2 gave us a little of everything. vice 3 makes me feel like they’re amped up naked palettes with a couple of pop colors if that makes any sense.

      • what i meant is that vice 2 we got a little bit of everything: silver, gold, greens, blues, purples & pinks along with the neutrals. this one seems very pink, orange/bronze, purple dominant.

    • I would agree with this sentiment. I’m sick of the Naked palettes. UD should go back to what made them successful in the first place – super pigmented, unorthodox color!!!

  • I love the fact that they laid them out in pre-coordinated quads! Hmm, I like a lot of the jewel tones, but I already have so many neutrals from some of their other palettes, I feel like getting this would create too much redundancy.

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