Today I’ve got the Urban Decay Gwen Stefani Palette to share with you. This is a palette that Urban Decay created with musician Gwen Stefani. Urban Decay says that Gwen had a hard time narrowing down what shades she wanted for the palette, so it’s got 15 colors, 12 new and 3 repromotes. This is a palette of neutrals with a few pops of color in it, which will allow you to achieve Gwen’s signature looks. Gwen is mostly known for her pin up girl makeup with minimal eyeshadow, thick liner, and bright lips. You can see in an interview here, Gwen says ‘go look at my makeup’, she doesn’t wear a lot of eyeshadow. She doesn’t feel a lot of people can pull off ‘crazy’ colors. I obviously disagree with this since I love crazy colors.
Urban Decay Gwen Stefani Palette
This is a picture heavy post. Urban Decay sent me this palette.
Where to Buy
Sephora, Ulta, Macys, Beauty.com, UrbanDecay.com Launches Nov. 22, 2015.
What Urban Decay has to say about this collaboration
This is a true partnership with Gwen Stefani, who worked closely with UD, guiding every detail of the collection, from the shades to the packaging. CCO and founding partner Wende spent countless hours at Gwen’s house, talking makeup and working with her on EVERY detail of this launch – from the packaging to the formulation to the shades. She carefully crafted each product with Gwen, creating the exact shades that Gwen always wished she had in her collection. Gwen had her hand in the packaging, inspired by her love of black and white graphic prints and antique gold accents. There’s a nod to the No Doubt song ‘Magic’s in the Makeup’ on the palette’s mirror.
A note about the swatching
I swatched the left side of the swatch on Kat Von D eyeshadow primer, the middle is on bare skin, and the right is on Too Faced Shadow Insurance. I had a friend tell me that I just HAD to try KVD primer, and I do not like it, so it will be going back to Sephora. On me, it changes the color of the eyeshadow when you apply on top of it. You can see a difference it makes in how the eyeshadow looks between the KVD and the TFSI. I applied the eyeshadow with a sponge tip makeup applicator.
Seriously, the KVD primer makes everything have strong yellow tones on me. From where I use tape to create lines, it makes it so the shadow doesn’t want to stick to the skin. The TFSI primer intensifies the color.
(because Gwen is blonde) pale beige with pink iridescent shift
Creamy white with pink shift. You can see how the KVD primer turned it more of a yellow beige. I would use this to highlight at the inner corner.
(named for a No Doubt song) pale beige with gold pearl
Light beige with golden pearl. Again, the KVD primer turned it really yellow beige. I would use this as a highlighter or inner lid shade. It would layer on top of Stark or Skimp nicely.
(one of Gwen’s favorite UD eyeshadows) pale nude satin
Pale peach satin. I would use this as a lid or inner shade.
(one of Gwen’s favorite UD eyeshadows) nude-pink matte
Light nude with pink tone matte. This eyeshadow had the weakest pigmentation in the entire palette. It barely showed up on my skin. On primer, it’s just fine, but on my arm it barely tinted me. This is a color that I would use to soften the edges of other shades or as a crease / hood shade.
(like Gwen’s current music) pale coral with iridescent sparkle
Pinky champagne with silver sparkle. Reminds me a bit of Sellout or Midnight Cowboy. This shade had some fallout for me.
(after the No Doubt song Rock Steady) medium rose with metallic gold shift
Light metallic rosy beige satin. I read in an interview somewhere that Gwen will use this as a base shade and then layer Pop on top, sometimes adding even more glitter on top of that. I think this is a gorgeous neutral.
(an homage to Gwen’s fashion line L.A.M.B.) cool metallic rose
Light metallic rose gold. This is another lovely neutral.
(where Gwen grew up) light taupe brown matte
Light cool brown matte. It had less pigmentation than I liked on bare skin, but was fine on primer.
(after the song Danger Zone) medium brown matte
Midtone brown matte. The pigmentation was pretty good in this shade.
(the music genre Gwen started in) reddish brown matte
Brown with burgundy tones matte. I actually like this one a lot! It would be perfect for a 90s smoky eye.
(one of Gwen’s songs) smoky grey with iridescent floating pearl
Deep charcoal grey, LOVE this! It’s perfect for my eye color.
(one of Gwen’s style influences) metallic blue-pink with iridescent micro shimmer
Cool-toned midtone pink shimmer. I like this as a lid shade.
(because we all like a little danger) deep metallic royal blue with blue micro sparkle
Deep, vivid royal blue with subtle micro sparkle. So amazing on primer. It would make a great smoked out cat eye liner.
(the year No Doubt formed) bright metallic yellow gold
Metallic yellow gold. Really gorgeous on primer.
(Gwen’s favorite black) blackest black matte
Black matte. Super pigmented on primer. This is great for shading, lining, darkening lashes, whatever you’d like.
The top part of the swatches below are the yellow-toned Kat Von D primer, the middle is bare skin, and the bottom is Too Faced Shadow Insurance primer. You can see how primer makes all of the shadows look great.
You can see how these shades all look very similar, just with different finishes.
The packaging is really cool. I like the sleek design. The ‘Magic’s in the Makeup’ on the mirror is a nice touch.
Blackout, Skimp and Stark are the 3 UD shades we’ve seen before. This palette, as I mentioned above, was made by Urban Decay and Gwen Stefani for Gwen Stefani. Gwen chose all of the colors and textures of the shadows. These colors look like they’d be most flattering for pale skintones, subtle eyeshadow looks or people who like pin up style makeup. With the way this palette is designed, I think the shades are meant for layering. So you can layer similar shades on top of each other to intensify the shadows. You can also easily create gradients with these colors because of their similarities.
One thing I really love about the palette is all the mattes. For someone like me who has hooded eyes, it’s really helpful to have so many mattes in a palette. To my count, 6 of the 15 shades are matte – Blackout, Punk, Zone, Anaheim, Stark and Serious. Serious is mostly matte. Harajuku and Danger are shimmer. Steady, Baby and 1987 are metallics. Pop is the only ultra glittery shade. Skimp is a satin. Blonde and Bathwater are pearls. Pop, Steady and Baby are perfect office neutrals with shimmer, good for brightening or enhancing the eyes. Blonde is an absolutely gorgeous highlighter. I adore Punk and Serious. To me, the only non-neutral shades in the palette are Danger and Harajuku.
This palette is not for everyone. If you are a fan of Gwen Stefani and her signature looks, if you’re looking for an everyday work-safe palette for a conservative environment, or you prefer subtle eyeshadow, you may love this palette. If you’re a fan of brighter palettes, you’ll probably want to skip this palette and pick up the Vice 4 or Electric palette.
What do you think of the Urban Decay Gwen Stefani Palette?