New Urban Decay Anti-Aging Eyeshadow Primer Potion

ByCordelia

 Urban Decay Anti-Aging Primer Potion

Urban Decay has released an all new Anti-Aging Eyeshadow Primer Potion. I’ve got all the details on it to share with you! This new Anti-Aging Primer Potion is from the Fall 2013 line up.

Urban Decay is cruelty-free.

Price
$24, available from UrbanDecay.com starting June 25, 2013.

Urban Decay Says
With more than 4,800 5-star reviews on our website, our eyeshadow primer has a bit of a cult following. And now we’ve thought of a way to make one of our all-time best-sellig products even better. Introducing a new ANTI-AGING version of Eyeshadow Primer Potion. Now you can get 24 hours of vibrant, crease-free shadow plus serious benefits. Our anti-aging primer not only locks shadow in place to give you vibrant, crease-free color that lasts all day; it also measurably improves the signs of aging over time.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles an dother signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to our original Eyeshadow Primer Potion,which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

The Benefits of our High-Tech Ingredients:

  • * Fights wrinkles
  • * Improves tone and texture
  • * Create a subtle, soft-focus effect
  • * Instantly wake up tired eyes
  • * Minimize the appearance of redness, crepiness and other imperfections

The Proof
In an 8-week clinical study of our anti-aging Eyeshadow Primer Potion

  • * 100% of participants had a measurable improvement in the appearance of fine lines and wrinkles.
  • * 100% head measurably brighter skin.
  • * 97% had a measurable improvement in radiance and clarity.

 

Let me say that I love the new packaging! It’s dark purple and it’s in a squeeze tube (finally!!!!!!). This is the first time I’ve seen the new packaging and I approve. The needle nose tip makes it easy to get out the exact amount of eyeshadow primer you need without any waste. The packaging also allows for no product waste because you can roll it up like a toothpaste tube to get every last drop out! I know that typically my tubes of TFSI last me a year or  more, so I’m sure a tube this size will last just as long.

Wearing UD Anti-Aging Primer Potion
Wearing UD Anti-Aging Primer Potion. See the tutorial.

I’ve been testing it out the past few days. While I haven’t had it for 8 weeks, I have been able to use it for about 5 days and I’m impressed. No creasing. No irritation of my sensitive skin. My eyeshadows (pearls, shimmers, and mattes) have lasted all day. The colors have been vibrant and crisp.

Sugarpill, BFTE, and Urban Decay Blackened Blue Tutorial
Wearing the new Anti-Aging Primer. See the tutorial.

I’m excited to have this product to test out and you can bet I’ll do a full review on it in a few weeks.

What do you think of having an anti-aging eyeshadow primer? I know I love it! I’m all about anti-aging products.

Cordelia Frost is the creative force behind Phyrra, a treasure trove for cruelty-free indie and goth makeup enthusiasts. She's the author of the game-changing 'Hooded Eyes Makeup Manual' a must-read for hooded eyes makeup.

Cordelia's world is a kaleidoscope of alternative beauty, gothic fashion, and life-enhancing tips, making every visit to Phyrra a journey into a more colorful and inspired self.

10 Comments

  1. I really look forward to your full review on this. I can’t use the original version bc I find the formula irritating to my extra sensitive skin (there are actually a ton of shadow primers I can’t use for this reason). It would be lovely if you would be able to compare this against the original version.

  2. It’s about time they came out with it in a squeeze tube. Plus if it’s anti-aging then I need it desperately.

  3. I have said it before, but I have to say it again: your porcelain skin is beautiful! I can’t wait to try this new UD product!

  4. I love the idea behind this. I am just about out of my regular UD PP and I think I will be grabbing this next.

  5. This got my attention, as I’m a bit fan of the UD original primer potion and I also like the idea of makeup with skincare benefits, esp makeup that we apply daily to our eye area. I’m interested to learn more about what the specific anti-aging benefits are 🙂

  6. My eyes are aging quickly.  My mother and grandmother both suffer from very droopy upper lids and I’m already noticing mine drop.  I can’t wait to get my hands on this one!

  7. Ohhhh!!! Super exciting!!! Cant wait to try this!!! I use TFSI too but i always love trying new eye primers! Thanks for sharing, Phyrra! <3

  8. I was excited to hear about this new primer from UDPP. I’m at the age where an anti-aging primer is a must for me. I used to use UDPP; in fact, I had loaded up on the regular primer and the special holiday primers. But I found that UDPP was so drying that my eyeshadow cracked on my eyelids.  Awful. Tho’ I don’t need any more primer right now either, I am looking forward to trying the product in the future. Did you find it to be moisturizing at all?

  9. I really like the needle-nose tube for UDPP now, it’s so much easier, less wasteful and more hygenic for clients as well! I’m kind of interested in this but I don’t see how an eye primer is going to be anti-ageing, especially when what I’m concerned about isn’t my lids! I do really like the idea of having something in it to correct redness, though. I use UDPP Eden to help correct veins in my lids if I want to wear something really sheer.

  10. I’m really excited about this too! It’s a fantastic idea on their part. Too bad I have so much regular UDPP in my stash that I won’t be needing primer any time soon.

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