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Is Simple cruelty-free?

Is Simple Cruelty-free?

Is Simple cruelty-free?

I recently wanted to know, is Simple cruelty-free? I was under the impression that they are not, but recently my friend Miranda from Slashed Beauty let me know that she had heard they were, so I should look into it. Are you following Miranda? If not, you should give her a follow! She’s the budget beauty queen. I love her hair and makeup tutorials too.

Bookmark my new cruelty-free beauty brand list to help you shop cruelty-free! It’s updated, easily searchable, and has over 1000 brands!

What is Simple’s animal testing policy?

Simple® is kind to skin and to animals too. We do not test our products on animals. We believe products that are safe for humans can be developed using non-animal approaches. As a Kind to Skin brand, born in Europe, we are very proud Europe has been ahead of its time for many years and banned animal testing completely since 2013.

Now that we have started expanding the brand geographically outside Europe, we are supporting a Global ban on animal testing everywhere we deploy our brand. Our parent-company, Unilever, has announced it supports calls for a global ban on animal testing similar to the existing EU ban.”

Who owns Simple?

Simple’s parent company is Unilever. Unilever has very few cruelty-free brands under its umbrella. This is actually why I automatically assumed Simple was not cruelty-free.

What is Unilever’s Animal Testing Policy?

We do not test our products on animals and are committed to ending animal testing. Unilever has complied with the EU animal testing bans for cosmetics since 2004 and supports calls for similar bans to be introduced globally.

Occasionally, across our portfolio, some of the ingredients we use have to be tested by our suppliers to comply with legal and regulatory requirements in some markets; and some governments test certain products on animals as part of their regulations.

As part of our commitment to ending animal testing, we have a growing number of brands that ensure that neither their products – nor the ingredients they use – are subject to animal testing by suppliers or by regulatory authorities. These brands’ commitment to no animal testing is certified by animal welfare groups.

What Does Unilever’s Animal Testing Policy Mean?

Unilever’s Animal Testing Policy actually states that the few cruelty-free brands they own are truly cruelty-free and that their ingredients and products are not tested on animals.

Do Simple products contain animal derived ingredients?

A very small number of Simple products currently include beeswax. All future Simple products are being designed with vegan consumers in mind and animal-derived ingredients will not be used.

Where is Simple Sold?

The countries in which Simple products are currently distributed are: Canada, Norway, Singapore, Taiwan, Netherlands, Portugal, Sweden, Malaysia, Australia, New Zealand, USA, Republic of Ireland, Philippines, Brazil, Argentina, Uruguay, Thailand and Germany.

Is Simple PETA Certified?

Yes! PETA believes Simple is cruelty-free.

Is Simple Leaping Bunny Certified?

Sadly, no. I wish Simple would get Leaping Bunny certification.

So is Simple cruelty-free?

Yes, I believe Simple is cruelty-free. They were cruelty-free before they were acquired by Unilever and they have been allowed to retain that cruelty-free status.

Where can you buy Simple products?

Simple Skincare products are sold at most drugstores and grocery stores. They’re also available at, Amazon, Target, CVS, Walmart & Walgreens.

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  • This is not yood enough and I am not sure that Simple is ok by PETA if its owned by a co. Such as Unilever that makes exceptions to sell its products in countries that require animal cruelty to test its products. I will no longer buy Simple brand until its parent company complies with the demand for cruelty free beauty products and doesn’t sell them where its allowed just to make more money.

  • Simple is just a brand owned by Unilever which still doesn’t seem to care much about being cruelty free. So all of the money we spend on Simple products is still going to a company which puts profits over the welfare of animals. I won’t be giving Unilever any of my cash, when other ethical brands deserve it instead, even though I’m on a small budget.

    • Totally understand your point of view. It’s why I pointed out that Simple is owned by Unilever. I know that’s an important point of information for some people. Another great inexpensive skincare brand is the Ordinary, or the new Beautylish brand Good Molecules.

    • I’ve been informed that Brazil is similar to China, where certain states / provinces are now cruelty-free and have banned animal testing, but not all of them.

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