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Is Love Beauty and Planet Cruelty-free?

Is Love Beauty and Planet Cruelty-free?

Is Love Beauty and Planet Cruelty-free?

I was recently asked about the relatively new brand Love Beauty and Planet, is Love Beauty and Planet cruelty-free? I’ve seen so much controversy over this brand and trying to get answers out of their social media team has been like pulling teeth. Here’s what I’ve been able to research.

About Love Beauty and Planet

We believe that small acts of love make the planet a little cleaner, greener and more beautiful, and are working to inspire a generation of changemakers to make the planet more beautiful every single day.

All of our brands are working on a journey to address environmental and social issues. For example, Love Beauty and Planet focuses on reducing environmental impact and small acts of love. Other brands aim to create a positive social impact, like Dove and its Real Beauty program or AXE and the Find Your Magic Initiative. Ultimately, all our brands are on this journey together to better serve our customers and the planet we share.

What Love Beauty and Planet Said to Me via Facebook

Love Beauty and Planet's Animal Testing Policy

Who owns Love Beauty and Planet?

Unilever. Unilever hates animals and has a horrible animal testing policy. However, they are allowing the cruelty-free companies that they purchase to remain cruelty-free. This seems to be a relatively new thing.

What is Unilever’s Animal Testing Policy?

We do not test our products on animals and are committed to ending animal testing. Unilever has complied with the EU animal testing bans for cosmetics since 2004 and supports calls for similar bans to be introduced globally.

Occasionally, across our portfolio, some of the ingredients we use have to be tested by our suppliers to comply with legal and regulatory requirements in some markets; and some governments test certain products on animals as part of their regulations.

As part of our commitment to ending animal testing, we have a growing number of brands that ensure that neither their products – nor the ingredients they use – are subject to animal testing by suppliers or by regulatory authorities. These brands’ commitment to no animal testing is certified by animal welfare groups.

So how does Unilever’s Animal Testing Policy impact Love Beauty and Planet’s Animal Testing Policy?

Unilever’s addendum (the 3rd paragraph) to their animal testing policy strengthens Love Beauty and Planet’s animal testing policy (which is just Love Beauty and Planet is independently certified cruelty-free by PETA.) It says that Love Beauty and Planet is cruelty-free, their products and ingredients are not subjected to animal testing buy suppliers or regulatory authorities. This means they’re not sold anywhere that animal testing is mandatory.

What does vegan mean?

100% vegan means that the product needs to contain no animal products or animal by-products, as well as be cruelty-free.

What does cruelty-free mean?

For a product to be cruelty free, it needs to not be tested on animals anywhere in the process – not on the raw ingredients, not on the finished product, not by the government or the company, or by a third party.

Brands sometimes say their products are 100% vegan because they contain no animal products or by-products, but most vegans feel that they must also not be tested on animals to count as vegan.

Is Love Beauty and Planet 100% vegan?

Love Beauty and Planet is suitable for vegans and certified independently by Vegan Action.

Is Love Beauty and Planet PETA Certified?

Love Beauty and Planet is independently certified cruelty-free by PETA.

Is Love Beauty and Planet Leaping Bunny Certified?

No, Love Beauty and Planet is not Leaping Bunny Certified. They should consider getting Leaping Bunny Certification, which is the gold standard for cruelty-free. Find more about Leaping Bunny at Learn all about the Secrets Behind Leaping Bunny Certification.

Is Love Beauty and Planet silicone free?

Love Beauty and Planet shampoos are silicone free.

Is Love Beauty and Planet Sustainable?

We’re approaching this goal holistically, by paying attention to all aspects of the product journey, including both our ingredients and packaging. For example, our in-shower product bottles are 100% recyclable and are made from 100% recycled plastic. We’re also obtaining certain ingredients, like murumuru butter, from certified sustainable sources.

Our aim is to halve our environmental footprint through the product journey and be carbon positive in our own operations. This means that we will have no net annual emissions and produce more energy than we need, feeding it back to the grid for others to use.

We use plastic in our bottles that has previously been used (for example, as a water bottle). This plastic is collected by recyclers, cleaned and ground up. We then purchase this plastic to mold our bottles.

We make most of our beautiful bottles from 100% recycled plastic. While most of our bottles are made with 100% recycled content, our caps and pumps are not. Yet. That’s why we’re committing to move all our caps and pumps to use at least 50% recycled plastic by 2020 and improve as we go ahead. 

Where is Love Beauty and Planet Sold?

So far, according to what they told me on Facebook, Love Beauty and Planet is only sold in the USA and Canada.

About Love Beauty and Planet’s Ingredient Sourcing

We are committed that everything we use in our products that is natural will be from certified sustainable sources by 2020.

About Love Beauty and Planet’s Saving Water Initiative

In their goal towards making you and the planet a little more beautiful, they designed rich, high-quality conditioners with fast-rinse conditioner technology. Because it helps break down the conditioner faster when it comes in contact with water, this patent-pending, fast-rinse technology can help you save some water every time you shower—if you’re mindful and go easy on the tap! While we have cracked this technology on conditioners, we don’t feel that’s enough, so we commit to making 100% of our shampoos fast-rinse, too, by 2020.

Is Love Beauty and Planet cruelty-free?

Love Beauty and Planet has been one of the most frustrating brands for me to research. Their social media team has been extremely unhelpful when I’ve reached out to them to ask questions. Either ignoring my questions, linking  me to pages that they claimed had the answers that didn’t have the information… it’s been no fun.

Regardless, I do believe Love Beauty and Planet is cruelty-free. I like their brand ethos and their claims. I like that they’re working towards a carbon neutral footprint and sustainable sourced ingredients. They’re only sold in the USA and Canada currently. I don’t think they’re tested on animals. I hope they look into Leaping Bunny certification, since they spent the time to get certified by Vegan Action.

You can find Love Beauty and Planet at, Amazon, and Ulta online. I’ve seen them at my local Publix grocery store as well.

Have you tried Love Beauty and Planet?


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