Today I’m going to tell you why I dislike Pinkwashing. October is Breast Cancer Awareness Month (it’s also Depression Awareness Month) and I am inundated with emails from PR reps about BCA products. In the past I’ve shared all kinds of Breast Cancer Awareness products, but after researching to find out that companies only donate a percentage of the sales to AWARENESS, not towards RESEARCH, I’m through with them.
I had a breast cancer scare in my 20s (you can read my story here). My best friend had a bilateral masectomy (both sides of his chest removed). My grandmother had breast cancer (and she survived it and she’s still alive at 91.5). And my best friend’s grandfather had breast cancer. Breast cancer comes at men and women, young and old.
I think more than enough ‘awareness’ has been researched on the issue of breast cancer. Money needs to stop going towards awareness and go towards research. This is why I dislike Pinkwashing. I hate the thought of money being wasted on awareness when researchers need money to find a cure.
Breast cancer is a very serious subject to me. After I learned that most of the money raised for Breast Cancer doesn’t even go towards finding a cure, I’m not interested in supporting that. I donate money to the BCRF. My friend Shannon from A Girl’s Gotta Spa! has a great post that talks about the best charities to donate to for breast cancer research.
As always, I think you should do whatever you feel is best for you. For me, I won’t be buying any pink products unless I was already planning to buy that type of product to begin with. I think it’s much better to donate directly to an organization that I KNOW will take the money and use it for research, rather than to pay for awareness.