The Dark Side of Indie Beauty

The Dark Side of Indie Beauty - I share my thoughts on the elitism sometimes found in the indie beauty community.

The Dark Side of Indie Beauty

The Dark Side of Indie Beauty. Today I’m sharing my little rant on the elitism sometimes found within the indie beauty community. I discuss the meaning of indie business, as well as why elitism within the indie makeup community can be a bad thing.

The Dark Side of Indie Beauty Look

Glittery Blackened Berry Tutorial Glittery Blackened Berry Tutorial Glittery Blackened Berry Tutorial Glittery Blackened Berry Tutorial

Bobbi Boss Yara Purple Wig
Rogue & Wolf Eclipse Necklace
Ringly Smart Ring
Bellabeat Leaf Urban
PattyBoutik Black Top

Too Faced Shadow Insurance
Too Faced Glitter Glue – lid
Milani Prep Set Go Powder
Melt Last Caress – transition
Suva Beauty Turkish Bath – to blend out the edges of Last Caress
Kat Von D L42 Powder – to clean up under brows
Melt Meanstreak – outer v, outer lid, outer lower lid
Colour Pop 143 – outer v, outer lid, outer lower lid
LASplash Medusa – liner
Too Faced Glitter Glue – lid
Aromaleigh Inward Melodies – lid
Sigma Final Touch – lower waterline
Aromaleigh Selene – highlight
Urban Decay Heavy Metal Glitter in Grind – inner lid
Urban Decay Heavy Metal Glitter in Punk Rock – outer lower lid
Eyeko Black Magic mascara
Eylure 05 Lashes
Colour Pop Jet Set Black pencil

Hourglass Veil Mineral Primer
Idun Minerals Nordic Veil Foundation in Jorunn
Nudestix Sculpt pencil – contour
Tarte Seduce – blush
Hourglass Euphoric Fusion – blush
Makeup Geek Celestial – highlight
Aromaleigh Selene – highlight
Urban Decay All Nighter Spray

Urban Decay Hex pencil
Sugarpill Kimchi lipstick

You may want to check out my Glittery Blackened Berry Tutorial!

The Dark Side of Indie Beauty Video

What have your experiences with indie makeup been like? Have you experienced the Dark Side of Indie Beauty? Or has everything been positive for you?

If you’re looking to join a positive makeup community that is supportive of both indie and mainstream brands, as well as low-buys and no-buys, you should check out the PhyrraNyx Facebook group. The men and women in my community are awesome. We share makeup looks, tips, and tricks in there.

What’s your favorite makeup community? Who are your favorite indie brands?


  1. I find that elitism happens in so many areas of the beauty community. Its sad really…

  2. This is truly a great video, I’m so glad you made it.
    Plus…LOVE your eye makeup in it?

  3. I am so sorry to hear that people were treating you that way! That is disgusting regardless of the context.
    As far as the label Indie, I think part of the confusion started when handmade products became much more popular and more widely known. There have always been lab manufactured Indie brands, but most people didn’t call them Indie and didn’t really think about whether they were hand made or not. Then when handmade (in the home, in small batches) products really took off (both cosmetics and nail polish) Indie started to take on a new meaning and somehow it got mixed up with Independent. I 100% agree with you- if the company is independently owned, and not a large corporation, it is Indie, regardless of whether all, or some of their products are handmade or lab made.

  4. Have you noticed that hateful people like the ones who harassed you typically are not doing anything as extraordinary as their targets are with their lives and thus are envious? Misery loves company. I am so sorry that you experienced such a dark period; I had no idea, even though I was following you during that time period. Thank you for finding strength and realizing your talents are greatly appreciated and admired. You are a rare gem, Courtney.

  5. I swear, arrogance is omnipresent! Whenever companies or people raise their noses to feed their egos, I don’t want to do business with their brands. Thanks for bringing up this important topic. I appreciate your research and explanations so much.

  6. Also, how dare people treat other people like that! I’m glad you made it through to the other side. You are amazing’ always remember that. Women should prop up each other, not tear them down.

  7. I had no idea, but I’m not surprised. I spent many years fostering an online community and facilitating discussions, but bombed out on Reddit so badly someone messaged me and suggested I leave. I did. Thankfully, I discovered you, you recommended your Facebook group, and I feel I’ve found a home.

Comments are closed.