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Almay Smart Shade Anti-Aging Concealer SPF 20 in Light – Review & Swatches

ByCordelia

Quite a while ago I picked up Almay’s Smart Shade Anti-Aging Concealer SPF 20 in Light from Target.


The Website Claims:
This breakthrough concealer matches your skin tone AND fights signs of aging. Breakthrough shade-sensing technology starts out white and instantly adjusts to the color of your skin. Medium coverage helps to conceal minor imperfections and dark circles under eyes. Antioxidant blend of grape seed, ginseng and Ginkgo biloba nurtures your skin for a beautiful, natural finish every time. SPF 20 protects.

Ingredients:
Active Ingredients: Titanium Dioxide (4.0%), Zinc Oxide (2.0%); Inactive Ingredients: Aqua (Water) (Water, Eau), Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, Trisiloxane, Cetyl/PEG/PPG 10/1 Dimethicone, Alcohol Denatured, Phenyltrimethicone, Nylon 12, Tribehenin, HDI/Trimethylol Hexyllactone Crosspolymer, Sodium Chloride, Cyclohexasiloxane, PEG/PPG 18/18 Dimethicone, Alumina, Boron Nitrate, Galactoarabinan, Tocopheryl Acetate (Vitamin E), Aloe Vera (Aloe Barbadensis) Extract, Sodium Hyaluronate (Hyaluronic Acid), Vitis Vinifera (Grape) Seed Extract (Grape), Centaurea Cyanus (Cornflower) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Ginseng (Panax Ginseng) Root Extract, Ginkgo Biloba Leaf Extract, Hydrolyzed Glycosaminoglycans, Disteardimonium Hectorite, Silica, Methicone, Triethoxycaprylylsilane, Sorbitan Sesquioleate, Ammonium Polyacrylatedimethyl Tauramide, Cycloheptasiloxane, Acrylonitrile/Methacrylonitrile/Methyl Methacrylate Copolymer, Polysorbate 20, Polysorbate 80, Talc, Tetrasodium EDTA, Phenoxyethanol, Propylparaben, Methylparaben, Ethylparaben, Mica, Iron Oxides (CI 77491, 77492, 77499)

Price:
$7.74 for .37 fl. oz.

Does it live up to its claims?
Sort of. It does start out white and changes to a light skin tone. It ends up looking dark and sort of orange under my eyes on its own. I can cover it up with foundation but that still leaves me looking a bit dark. It doesn’t crease or settle into fine lines on me. It feels heavier than some of the concealers that I’ve tried. I’ve tried it a few different ways, but while I like that it doesn’t settle into fine lines I really hate the color. Most of that ‘smart shade’ technology never works for me.

Would I purchase again?
No. I didn’t really care for this concealer and turning orange on me is just not nice. This didn’t really work for me and I wouldn’t recommend it.

Product purchased by me. All opinions are my own.

Cordelia Frost is the creative force behind Phyrra, a treasure trove for cruelty-free indie and goth makeup enthusiasts. She's the author of the game-changing 'Hooded Eyes Makeup Manual' a must-read for hooded eyes makeup.

Cordelia's world is a kaleidoscope of alternative beauty, gothic fashion, and life-enhancing tips, making every visit to Phyrra a journey into a more colorful and inspired self.

10 Comments

  1. i hate dimethicones. They break me out. Sux!! With cystic acne. And, I hate things that go orange on me.

  2. Ugh, finding concealers that are the right color, pigmentation, and don’t settle into lines is one of my least favorite parts of being a makeup junkie. I found one that works pretty well for me and I’m afraid to stray from it only to get burned again.

    1. It is soo hard to find a good concealer! Most things really do want to settle in.

  3. Oh boo, I can see the orangey shade under your eyes there. That stinks. I had been wondering about this kind of a product, even though I don’t really “do” liquid concealers or foundations. Thanks for reviewing.

  4. Anything that claims to be anti-aging gets a side-eye from me, honestly. The one smart shade product that really worked well on me was this Josie Maran foundation. My mother’s a lot lighter than me, and I tried hers on, and it seemed to match both of us perfectly. She wound up returning it, though, ’cause she started breaking out.

    1. I think it’s claiming anti-aging because of the SPF. Marketing speak! Sometimes it’s so strange.

  5. They never work for me either. Years ago, I tried a “smart shade” Avon product that not only turned a horrible shade of orange, but it balled up while I was trying to apply it. I gave it to my mother, who has a more tan complexion than me.

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