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10 Reasons to Try Indie Beauty

10 Reasons to Try Indie Beauty

Today I’m sharing my 10 reasons to try indie beauty with you. I talk about how I fell down the indie rabbit hole, what makes a brand indie and why I think indie beauty is great. This video really means a lot to me, so I hope you enjoy it.

10 Reasons to Try Indie Beauty Video

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Some of my favorite indie beauty brands (not a comprehensive list)

One reason I forgot to mention in the video (this would be the 11th reason to try indie beauty) is that I love to support businesses owned by women and many indie companies are owned by women.

What are your favorite indie beauty brands?

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  • What brands do you recommend foundation from? My skim has recently gone dry and I can’t really find a good foundation that won’t make my face look like a mess.

    I saw your videos on the Silk Naturals cream foundation and I think I may give it a try but I was interested in hearing what suggestions you have.


    • I don’t actually use the Silk Naturals Cream foundation anymore. It stopped sitting nicely on my face because of my rosacea.

      As someone with dry skin, I am currently using Urban Decay One & Done mixed with 50% white, Cover FX Liquid Foundation in N0, and I’ve been experimenting with Lucy Minerals original powder foundation, which is a very creamy powder that is not drying.

  • Whoo! I was rooting for you the entire video. You really hit the nail and I couldn’t agree more. The cruelty-free status, the unusual colours and the ingredients are the biggest benefits of indies. And I love that it is so much more personal and you can support a person in their dreams 🙂 I’m also a huge fan of Nicolet Beauty on Etsy. Her matte lipsticks are amazing. Loved the video!

      • Same here. I love their base coats and the colors just stick like glue to my fingernails. I so very rarely have any disappointing wear and tear from their polishes. 🙂 I can’t brag enough about them!

  • Great video! Indie brands definitely need more love. Some of my favorites are ColourPop, Notoriously Morbid, Everyday Minerals (they have a dead-on dupe for my BareMinerals foundation that’s less expensive as well as some great blush shades for pale skin), Sweet Pea & Fay, bhCosmetics, Coastal Scents, and OCC. I don’t own much from them, but so far I’m impressed with Darling Girl, Espionage Cosmetics, Tater Rounds on Etsy, and Looxi Beauty. I believe they are all CF.

  • Great info. I never know what indie was. i struggle finding foundation that matches me, ill try the two brands you mentioned here.

  • just watched the video and it was so amazing! I myself have been loving indie brands! you should check out looxibeauty..its another grt indie brand

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