Is Nexxus cruelty-free?

Is Nexxus cruelty-free?

Nexxus is a hair care brand I get asked about a lot. People want to know is Nexxus cruelty-free? The USA Nexxus website has a link for a FAQ but it’s completely blank. So I reached out directly to Nexxus.

What is Nexxus?

Nexxus is a drugstore hair care brand. Nexxus states that they began in 1979 when Jheri Redding, scientist, cosmetologist and inventor of the modern day conditioner, made known his pioneering belief that when hair was treated with protein it became reinvigorated with life.

Who owns Nexxus?

Nexxus is owned by Unilever, who really doesn’t care about animals.

What is Nexxus animal testing policy?

When I asked the people at Nexxus for their animal testing policy, they stated:

Nexxus is a Unilever brand. We do not test our products on animals and are committed to ending animal testing. Our leading-edge research has one clear purpose: to continue to develop new approaches that can guarantee the ingredients we use in our products are safe without any need for animal testing.

Nexxus does NOT have an animal testing policy listed on their USA website.

What is Unilever’s Animal Testing Policy?

We do not test our products on animals and are committed to ending animal testing. Unilever has complied with the EU animal testing bans for cosmetics since 2004 and supports calls for similar bans to be introduced globally.

Occasionally, across our portfolio, some of the ingredients we use have to be tested by our suppliers to comply with legal and regulatory requirements in some markets; and some governments test certain products on animals as part of their regulations.

As part of our commitment to ending animal testing, we have a growing number of brands that ensure that neither their products – nor the ingredients they use – are subject to animal testing by suppliers or by regulatory authorities. These brands’ commitment to no animal testing is certified by animal welfare groups.

We use a wide range of non-animal approaches to assess the safety of our products for consumers and continue to develop new ‘next generation’ approaches. Our team of internationally recognised leaders in non-animal safety science work with regulatory authorities, NGOs, our suppliers and other scientists across the world to share these approaches, to promote their broader use and acceptance by authorities. Our leading-edge research has one clear purpose: to continue to develop new non-animal approaches that can guarantee that our products are safe, without any need for animal testing.

So what does Unilever’s Animal Testing Policy really mean?

It means that if the brand – Nexxus – was already cruelty-free, Unilever would have allowed them to stay cruelty-free. However, Nexxus is not cruelty-free. Their animal testing policy is the same as Unilever’s. They will test where required by law.

Where does Nexxus sell?

When I asked for a list of countries that Nexxus sold in, I was not given one.

Is Nexxus PETA Certified?

I could not find Nexxus listed on PETA’s site as being cruelty-free.

Is Nexxus Leaping Bunny Certified?

No. Nexxus is not Leaping Bunny Certified. If they were smart, they would get Leaping Bunny certification. I mean, who doesn’t want their brand promoted to over 10 million people? If I had a brand, I would get Leaping Bunny Certification!

Does Unilever own any cruelty-free brands?

Unilever does own a few cruelty free brands including Dermalogica, Murad, REN, Shea Moisture, Seventh Generation, Schmidt’s Naturals, and Nubian Heritage. Seventh Generation, Dermalogica and Schmidt’s Naturals are all 3 Leaping Bunny certified, too! I absolutely adore Seventh Generation, REN, and Shea Moisture.

Is Nexxus cruelty-free?

Based off of the information that Nexxus gave me, no, Nexxus is not cruelty-free.

What alternatives do I have to Nexxus?

There are so many great alternatives to Nexxus! I’ve got over 1000 cruelty-free brands on my cruelty-free beauty brand list that I update all the time. Find a new cruelty-free brand to love and dump Nexxus!

Love my hair? Check out my best cruelty-free hair care brands! None of the brands I use test on animals!