Is DevaCurl Cruelty Free?
Is DevaCurl Cruelty Free?
Recently I emailed DevaCurl to ask, is DevaCurl cruelty free?
I asked:
Hi!
I was hoping you could help me answer these questions about your cruelty free status.
Is Deva Curl cruelty free?
Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?
Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?
Do you have documents from your ingredient suppliers to show that they are not testing on animals for your brand or any other brand?
Does your manufacturer purchase any ingredients from laboratories that conduct tests on animals? Do you have documents to support this?
Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?
Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)
Are the products vegan? (i.e. product ingredients that come from animals like lanolin, honey, milk, etc. – being vegan is NOT necessary for my blog, but a bonus for my vegan readers)
Is your company certified by Leaping Bunny? (NOT necessary, but definitely a nice thing! Find out how easy it is to get Leaping Bunny certified!)
They said:
Is Deva Curl cruelty free?
Yes, we are 100% Cruelty Free. Neither our ingredients nor products are tested on animals. We have been designated as a Cruelty Free company by PETA. We are listed on their website as a Cruelty Free company and we have the right to use their bunny logo on our products.
Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?
Neither our ingredients nor products are tested on animals. We have been designated as a Cruelty Free company by PETA. We are listed on their website as a Cruelty Free company and we have the right to use their bunny logo on our products.
Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?
Neither our ingredients nor products are tested on animals. We have been designated as a Cruelty Free company by PETA. We are listed on their website as a Cruelty Free company and we have the right to use their bunny logo on our products.
Are the products vegan? (i.e. product ingredients that come from animals like lanolin, honey, milk, etc. – being vegan is NOT necessary for my blog, but a bonus for my vegan readers)
The majority of our products are free of animal ingredients. The exceptions are the products that contain ingredients derived from sheep’s wool (lanolin) and honey (beeswax). Animals are not harmed to obtain these ingredients and we are currently working on finding replacements. Devacurl has always and will continue to disclose our full ingredients to our valued customers, either on the package or the label. For further information on the DevaCurl products, please refer to the product pages displayed on our website, devacurl.com. Specifically, Set it Free and Low-Poo Original are not vegan. Low-Poo Delight, however, is vegan!
Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)
The majority of our products are free of animal ingredients. The exceptions are the products that contain ingredients derived from sheep’s wool (lanolin) and honey (beeswax). Animals are not harmed to obtain these ingredients and we are currently working on finding replacements. Devacurl has always and will continue to disclose our full ingredients to our valued customers, either on the package or the label. For further information on the DevaCurl products, please refer to the product pages displayed on our website, devacurl.com. Specifically, Set it Free and Low-Poo Original are not vegan. Low-Poo Delight, however, is vegan!
Is your company certified by Leaping Bunny? (NOT necessary, but definitely a nice thing! Find out how easy it is to get Leaping Bunny certified!)
We are not currently Leaping Bunny certified.
Do you have documents from your ingredient suppliers to show that they are not testing on animals for your brand or any other brand?
(no response to this question)
Does your manufacturer purchase any ingredients from laboratories that conduct tests on animals? Do you have documents to support this?
We have statements from each ingredient supplier and all of manufacturers that they do not test ingredients or finished goods on animals. We are PETA certified and these documents are necessary to be certified by PETA as Cruelty Free and to use their bunny logo. We are listed on their website as a Cruelty Free brand.
Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?
We are currently only sold in the US, Canada, and Brazil. Not sure if it is required by law in these areas.
I replied back, asking for clarification on Brazil, because Brazil still has animal testing.
Brazil still has testing required by law in some states. It looks like only 4 states in Brazil have currently banned animal testing. Are you sold in all states in Brazil? (http://www.hsi.org/news/
They said:
We’re not sold in all states – that much I know. Not sure which ones though as that part of the business is under different ownership.
I tried to get more clarification:
My concern (and that of my audience) is that testing by law is happening in Brazil. Can you find out where in Brazil your products are sold so that we can ascertain whether or not they are being tested?
I see it with other companies that would be cruelty free except they sell in China, where testing is required by law.
Unfortunately for my audience, I can’t consider a brand to be cruelty free if their products are being tested on anywhere in the world.
They said:
Unfortunately I don’t have access to that information, as mentioned our brand is managed completely independently in Brazil
My Final Thoughts:
As much as I would like to consider DevaCurl cruelty free, I think they’re a grey area brand. They can’t clarify where they are sold in Brazil. It’s not clear to me as to whether or not the Brazilian company is a separate entity / sister company to the company in the USA & Canada.
While I do believe the products sold in the USA and Canada are cruelty free, there still may be testing happening in Brazil.
I personally don’t feel comfortable buying from them.
What do you think?
As a Brazilian I can assure you that animal tests are no longer needed. There are plenty of brands here that are cruelty free.
And I am not sure if DevaCurl produces products here, I believe they are produced abroad (US or Canada)
Brazil is working on a national ban on animal testing: https://www.crueltyfreeinternational.org/what-we-do/breaking-news/brazil-step-closer-banning-animal-testing-cosmetics
(In Portuguese: https://www12.senado.leg.br/ecidadania/visualizacaomateria?id=118217&utm_source=midias-sociais&utm_medium=midias-sociais&utm_campaign=midias-sociais)
Has there been an update on Brazil’s policies?
In Brazil, there is no requirements by law like in China. Therefore if the brand is cruelty free and they sell to Brazil, there will be no tests in animals(just if the brand aren’t cruelty free)
Thanks for all the work you do asking for real clarification about the cruelty free status of beauty companies. As for Deva Curl… in addition to being a grey area company, I once tried a sample I got from Birchbox and it’s NOT for those of us whose curly hair is fine. Would you believe my hair was straight as a stick after using it? Ugh! Not a product for curly girls who want to stay that way, that’s for sure, though maybe girls with thick hair feel differently.