Is Dermablend Cruelty Free?

Is Dermablend Cruelty Free?

Recently I emailed Dermablend to ask, is Dermablend cruelty free? I know that they’re owned by L’Oreal, and some L’Oreal brands are cruelty free, while others are not.

I asked:

Is Dermablend cruelty free?
Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?
Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?
Do you have documents from your ingredient suppliers to show that they are not testing on animals for your brand or any other brand?
Does your manufacturer purchase any ingredients from laboratories that conduct tests on animals? Do you have documents to support this?
Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?
Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)
Are the products vegan? (i.e. product ingredients that come from animals like lanolin, honey, milk, etc. – being vegan is NOT necessary for my blog, but a bonus for my vegan readers)
Is your company certified by Leaping Bunny? It’s free to become Leaping Bunny certified, plus they promote you to over 10 million people.

Their first response was:

Dear Courtney,

Thank you for your interest in Dermablend a brand of The L’Oréal Group.

Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.

L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L’Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Today, L’Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals.

For additional information, please click here.

Best regards,

I wrote back:

Hi,

They responded with: