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Favorite Cruelty Free and Vegan Brands

Favorite Cruelty Free and Vegan Brands

Reader request! Today I’m sharing my favorite cruelty free and vegan brands with you. This is a list of current favorites. For a more comprehensive list, see my cruelty free brand list. On my cruelty free brand list I list cruelty free brands, brands with parent companies that are not cruelty free, Leaping Bunny certified brands, grey area brands and non-cruelty free brands.

Favorite Cruelty Free and Vegan Brands

In this video I’m wearing no makeup (aside from Bite Beauty Agave Lip Mask in Champagne and my glasses. It was filmed late at night.

Thursday night before I filmed this video I dyed my hair with Pravana Chromasilk Vivids in Vivid Violet (mixed 50% with Cocoa Pink Argan Therapy Creme in Black Chocolate Raspberries) for the top half of my hair. For the bottom half I used Pravana Chromasilk Vivids in Wild Orchid. I dyed a single lock of hair with Pravana Chromasilk Vivid in Green mixed with a little bit of Ion Color Brilliance in Aqua. I hadn’t bleached my hair or dyed my roots in 10 to 12 weeks, which was pretty impressive.

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Urban Decay
I love love love their eyeshadows, lipsticks, glosses and eyeliners. Their loose setting powder is awesome. They’re cruelty free and Leaping Bunny certified. They have lots of vegan options too.

Cover FX
I’m a brand ambassador for Cover FX. They’re cruelty free and vegan. They make my favorite CC Cream. They’re all about complexion perfection.

They have fabulous pressed and loose eyeshadows. They’re mostly vegan. They also have pretty lashes.

Obsessive Compulsive Cosmetics
They’re all vegan. They make an amazing concealer and primer, in addition to gorgeous eyeshadows.

Paula’s Choice
They’re cruelty free and have many vegan options. They make great skincare products and have a pretty nude mattes palette.

From multiples to lip pencils, lipsticks, nail polish, blushes and eyeshadows, they’ve got a great line.

Makeup Geek
I love the MUG eyeshadows, blushes, and brushes!

Silk Naturals
Their products are cruelty free, gluten free, and mostly vegan. They have vegan clones for MAC, UD, bareMinerals etc, as well as a lot of their own fabulous products. They also make skincare, too.

Cruelty Free Eyeshadows

  • Saucebox Cosmetics
  • Meow Cosmetics
  • Notoriously Morbid
  • Darling Girl
  • Glamour Doll Eyes
  • Colour Pop Co
  • BFTE
  • Dreamworld Hermetica
  • Virus Insanity
  • Femme Fatale Cosmetics
  • Illamasqua
  • Inglot
  • Prestige Beauty
  • Rituel de Fille
  • Tarina Tarantino
  • TheBalm

Vegan Eyeshadows

  • Fyrinnae
  • Morgana Cryptoria
  • Lunatick Cosmetic Labs
  • Concrete Minerals
  • Geek Chic


  • The All Natural Face,
  • Performance Colors
  • It Cosmetics

Nail Polish

  • Cult Nails (vegan)
  • KBShimmer
  • Literary Lacquers
  • Rainbow Honey (vegan)
  • Nailtini
  • NARS
  • picture polish
  • butter LONDON
  • Orly
  • Zoya
  • ILNP
  • Pretty Serious
  • Pretty & Polished
  • Super Black Lacquers

Makeup Brushes

  • Goss
  • Makeup Geek
  • Sugarpill
  • ecoTools
  • Bdellium
  • Real Techniques


  • Living Proof – Prime Style Extender, Straight Spray, Instant Texture Mist
  • Cocoa Pink – Argan Therapy Creme, Princess Poo
  • Marc Anthony – Volume Hair Spray, Coconut Shampoo, Coconut Conditioner
  • Batiste – XXL Powder, Dry Shampoo
  • Pureology – Strength Cure Shampoo and Conditioner
  • Futurederm – Phyrra’s Pretty Little Elixir Vegan Hair Masque


  • Supergoop! Save Face SPF 35
  • LAVANILA The Healthy Face SPF 40
  • Paula’s Choice SPF 25

Hair Dye

  • Pravana Chromasilk Vivids
  • Manic Panic Hair Dye (vegan)
  • Punky Color Hair Dye
  • Special Effects Hair Dye


  • Nyx Eyebrow Gel
  • Tarte Brow Mousse
  • Too Faced Bulletproof Brows
  • Senna Cosmetics Brow products
  • Anastasia Dipbrow


  • Urban Decay Perversion
  • Too Faced Better Than Sex
  • Cargo Lash Activator

Like I said in my video, my cruelty free list reflects my beliefs on cruelty free. You have to do what you feel is best for you. By the way, several of you hve emailed me to tell me I should reconsider Lorac as cruelty free considering how brutally honest their email to me was. I’m still thinking about how I feel about Lorac, but I am listening. I always love hearing from you!

What are your favorite cruelty free and vegan brands?




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