Hello beautiful friends! It’s no secret that I love burgundy, and burgundy mascara has gone from hard to find to a full-blown trend. The problem is that most of the burgundy mascaras that go viral come from brands that aren’t cruelty free. So I’ve rebuilt this guide for 2026 with the best cruelty free burgundy…
Hello beautiful people! Today I’m sharing the best cruelty free mascaras 2026: tubing, volume, and color edition! I love mascaras but have often struggled with the formulas until I realized I need a combination of a great tubing formula and a brush that works for my eye shape. Now I’ve found that from multiple brands,…
Hello beautiful creatures! I’m back with my best gothic makeup brands to try in 2026. Every brand on my list is cruelty-free, most offer vegan options, and most are indie beauty brands. These are my favorite makeup brands. I’ve included top reviews and tutorials featuring these goth makeup brands in this post. See the best…
Hello, Hex Squad! Today I’m sharing some of my favorite alternative makeup brands to try in 2026. This is not an exhaustive list of every single alternative beauty brand in existence, only the ones that I’ve personally shopped at and purchased from. All opinions, as always, are my own. I do also mention if any…
Hello beautiful people! Today I’m sharing the best cruelty free makeup primers for 2026. I first wrote this list in 2014 as a top 10. My favorites have completely changed since then, so I’ve rebuilt it into two sections: my 13 favorite face primers and my 13 favorite eye primers. I have dry, sensitive skin,…
Cool Toned Eyeshadow Palettes Hey friends! This post was one of your favorites when I first published it in 2018, and cool toned palettes are still frustratingly hard to find, so I’ve given it a full refresh for 2026. Below you’ll find my current cool toned eyeshadow palette recommendations, with indie options, vegan options, and…