Is Too Faced Cruelty-free?

Occasionally people will ask, is Too Faced cruelty-free? Too Faced and cruelty-free have been synonymous as long as I’ve known the brand. They were among the first brand to talk about having teddy bear hair brushes, as opposed to animal fur.

About Too Faced

Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.

What is Too Faced’s Animal Testing Policy?

We do not test on animals! No way, Too Faced loves animals! Our products are totally cruelty-free. In fact, our brushes are made with the softest and gentlest teddy-bear hair.

Too Faced’s animal testing policy is very clear.

Does Too Faced have vegan products?

Yes, here’s their current list of vegan products (as of March 25, 2019):

Absolutely Flawless Concealer
I Want Kandee Banana Pudding
Better Than Sex Mascara
Better Than Birthday Sex Mascara
Beauty Balm in all shades
Born This Way Foundation in all shades
Born This Way Ethereal Setting Powder
Bottle of Unicorn Tears Highlighter Drops
Brightening Blush in Mocha My Amore
Bronzed & Poreless
Brownie Brow Pencil in Browne-y & Blonde-y
Brow Quickie in Universal Taupe & Brunette
I Want Kandee Black Licorice Liner
Sun Bunny Bronzer
Chocolate Soleil Matte Bronzer in Regular & Milk
Chocolate Soleil Matte Bronzer in Dark Chocolate (old packaging)
Chocolate Gold Soleil
Cocoa Contour Palette in Original Shade, not Deep
Cocoa Powder Foundation in all shades
Dew You Foundation in all shades
Dew You Setting Spray
Diamond Light
Festival Refresh Makeup Spray
Fresh Squeezed Highlighting Drops
Fruit Cocktail Blush Duos in all shades except Plumagranate
Glitter Pop Peel Off Eyeliner in all shades
Hangover Primer
It’s Bananas Brightening Setting Powder
Juicy Fruits Lip Glaze in all shades
La Crème Color Drenched Lip Cream in all shades except Lollipop & Mean Girls
La Crème Mystical Lipstick
Leopard Bronzer
Lip Injection Lip Plumping Lip Gloss
Lip Injection Extreme
Lip Insurance Lip Primer
Love Flush Blush in How Deep is Your Love & Your Love is King
Love Light in all shades
Magic Crystal Mysical Effect Lip Topper in Mermaid Tears
Mascara Melt Off
Matte Eye Palette
Melted Liquified Long Wear Lipstick in all shades
Melted Chocolate Liquified Long Wear Lipstick in all shades
Melted Metal Liquified Long Wear Lipstick in all shades
Melted Gold Liquified Gold Lip Gloss
Melted Latex in all shades
Melted Sparkle Lipstick in all shades except Marcia Marcia Marcia
Natural Nudes in all shades
Peach Blur Finishing Powder
Peach Lip Scrub
Peach My Cheeks Melting Powder Blush in all shades
Peach Perfect Comfort Matte Foundation in all shades
Perfect Eyes Eyeliner
Perfect Lips Lip Pencil
Pineapple Paradise bronzer & Highlighter Duo
Primed & Peachy Primer
Primed & Poreless Pressed
Pure Gold
Royal Oil
Sex Hangover
Sexy Primetime
Sketch Marker in all shades except Deep Lilac & Candy Pink
Sweetheart Bronzer
Sweethearts Perfect Flush Blush in all shades
Sweetie Pie Bronzer
Sweet Peach Creamy Peach Oil Lip Gloss in all shades
Sweet Peach Glow
Throwback Metallic Sparkle Lipstick in all shades except Marcia Marcia Marcia
Unicorn Horn Mystical Highlighting Stick in Unicorn Tears
Pro-Essential Teddy Bear Hair Brush Set
Mini Brush Set (Teddy Bear Hair)
Kabuki Brush (Teddy Bear Hair)
Flat Kabuki Mini Brush (Teddy Bear Hair)
Powder Pouf Brush (Teddy Bear Hair)
Bronze-Buki Brush (Teddy Bear Hair)
Mr. Right
Shadow Brushes Essential 3 Piece Set (Teddy Bear Hair)
Petit Pouf (Teddy Bear Hair)
Magic Rainbow Strobing Brush

Who owns Too Faced?

Too Faced is owned by Estée Lauder. Estée Lauder hates animals and has a very bad animal testing policy. This is why people worry about Too Faced.

Is Too Faced PETA Certified?

Yes, Too Faced has been PETA certified since 2001. Estée Lauder is allowing Too Faced to retain its cruelty-free status and PETA certification. Too Faced has been PETA certified for almost 20 years, which I think speaks to their stance on cruelty-free being important to the brand.

Is Too Faced Leaping Bunny certified?

No, I wish they would get Leaping Bunny certification. Leaping Bunny Certification is the gold standard for cruelty-free.

So is Too Faced cruelty-free?

Yes, Too Faced is cruelty-free. They’re not currently selling anywhere that animal testing is mandatory. Their parent company, Estée Lauder, is not cruelty-free. Too Faced has been PETA certified for almost 20 years. Unlike MAC, they have not switched their stance to sell in China.