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- Non-Cruelty Free Parent Company
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Previse is Cruelty-free
Is Previse cruelty-free? Yes! Does Previse test on animals? No! Previse is a cruelty-free beauty company.
To ensure you get the very best skin care, we carefully craft every Previse product from sustainably sourced ingredients, under the guidance of dermatologists who specialize in holistic approaches to healthy skin care.
We put in all the goodies that refresh, rejuvenate and protect your skin. We keep out the baddies, ingredients that either show a tendency to be a carcinogen or the science is inconclusive. Our apothecary products are hand-crafted, small-batch products to deliver the freshest products.
Our dermatologist are experts who believe in holistic approaches to skin care, the power of plant-based products and who share our passion for prevention and protection. Under their guidance we developed products that nurture your skin whether you need protection from the day-to-day environment, have sensitive or allergy prone skin, or are looking for natural, fragrance free skincare.
Their expertise further revolutionized skin typing as they aided the creation of our Dermatology series. A personalized approach to skin care based on human skin response to UVA and UVB exposure.