Melt Cosmetics

About Melt Cosmetics

Founded in 2012 when Lora Arellano and Dana Bomar identified that highly pigmented, ultra-matte, bold shades of lipstick were missing from the cosmetics world; Melt Cosmetics set out to fill that void. The duo took their combined decade of experience in the makeup industry and working in retail, and invested their life savings to create 5 shades that sold out the minute they launched online in May of 2013.

Lora and Danas marketing instinct, and unique industry perspective allowed Melt Cosmetics to quickly bridge the gap between social media centric and professionally acclaimed make up brands, setting the bar for the independent brands that followed. In the fast paced world of makeup, Melt Cosmetics is one of the biggest independent brands in existence.

Today Melt is more than a cosmetics brand, it embodies the freedom of expression through makeup, while empowering its cult following to be unapologetically themselves – just like its co-founders.