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Define Me Fragrance is Cruelty-free
Is Define Me Fragrance cruelty-free? Yes! Does Define Me Fragrance test on animals? No! Define Me Fragrance is a cruelty-free beauty company.
About Define Me Fragrance
DefineMe was born from a deep desire to help make a difference in women’s lives. By understanding the connection between scent and emotion, we found fragrance to be a powerful way to deliver positive affirmations. Affirmations such as, being worthy of love, of being respected, of feeling confident and of having the strength to pursue your dreams.
In 1995 I graduated from college and began to work as an Interior Designer. I’d decided that I needed a change, so in 2011, I launched my first company, an eco-friendly product company called Pure Designs For Living. After a few years I had an epiphany. One of our biggest sellers was an organic candle line meant to inspire and empower. It occurred to me that If I can create candle scents that promote well-being, why not create fragrances with the same intention?! And so began what would turn out to be one of the most creative, inspiring and challenging journeys I could’ve imagined! In March of 2015, after years of blending and experimenting, I took a huge leap of faith and launched DefineMe Fragrance; a collection of beautiful fragrances packaged as empowering women!