100% Pure

See all of my 100% Pure cruelty-free makeup features.

About 100% Pure

100% PURE® isn’t just our name. Or just our ingredient list. 100% PURE is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.

How 100% Pure Defines Natural

Natural ingredients originate from nature and ONLY undergo chemical changes due to biological processes such as fermentation, distillation, and cold processing.