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- Non-Cruelty Free Parent Company
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Alterna is Cruelty-free
Is Alterna cruelty-free? Yes! Does Alterna test on animals? No! Alterna is a cruelty-free haircare and styling company.
An alternative vision born in salons: premium hair products free of additives or harsh ingredients. And a revolution in haircare was born…Alterna. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science. No more choosing between natural ingredients and high performance results. Exquisite formulas with clinically proven results made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil.
At Alterna, what we leave out of our products is just as important as what we put in. We choose eco-certified ingredients that are sustainably harvested to maintain our precious environment. Our products are free of sulfates, parabens and synthetic color. We never test on animals and do not formulate with gluten.