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Urban Decay’s Response to L’Oreal Purchasing Them

I emailed my contact at Urban Decay to ask their thoughts on this purchase and to express my concerns. Here’s the response that I received back, with permission to share with you:

Urban Decay

“As for the sale, we want to reassure our customers/fans that although our ownership is changing, our principles have not. L’Oreal is the industry leader in finding alternatives to animal testing. We’re excited to have a partner who has made and continues to make important changes in our industry. Thank you again.”


Additional Statement from Urban Decay:
“Though our ownership is changing our policies are not. We just spoke to both the CCIC and PETA, and will keep our cruelty-free bunny icons. Urban Decay is staying cruelty-free and proud.”

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