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Simple Skincare
  • Vegan
  • Leaping Bunny Certified
  • Non-Cruelty Free Parent Company
  • Sephora
  • Ulta
  • Amazon

Simple is Cruelty-free

Is Simple cruelty-free? Yes! Does Simple test on animals? No! Simple is a cruelty-free skincare company.

About Simple’s Animal Testing Policy

Simple® is kind to skin and to animals too. We do not test our products on animals. We believe products that are safe for humans can be developed using non-animal approaches. As a Kind to Skin brand, born in Europe, we are very proud Europe has been ahead of its time for many years and banned animal testing completely since 2013.

Now that we have started expanding the brand geographically outside Europe, we are supporting a Global ban on animal testing everywhere we deploy our brand. Our parent-company, Unilever, has announced it supports calls for a global ban on animal testing similar to the existing EU ban.”

Who owns Simple?

Simple’s parent company is Unilever. Unilever has very few cruelty-free brands under its umbrella.

Do Simple products contain animal derived ingredients?

A very small number of Simple products currently include beeswax. All future Simple products are being designed with vegan consumers in mind and animal-derived ingredients will not be used.

Is Simple PETA Certified?

Yes! PETA believes Simple is cruelty-free.

Is Simple Leaping Bunny Certified?

Sadly, no. I wish Simple would get Leaping Bunny certification.

So is Simple cruelty-free?

Yes, I believe Simple is cruelty-free.