- Leaping Bunny Certified
- Non-Cruelty Free Parent Company
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ModelCo is Cruelty-free
Is ModelCo cruelty-free? Yes! Does ModelCo test on animals? No! ModelCo is a cruelty-free beauty company.
Ever since we created our cult ModelCo Turbo Lashwand Eyelash Curler over 16 years ago, we’ve been thinking in pink. As a former model agent, Shelley Sullivan had an intuitive knack for anticipating what women (really) wanted in their makeup bags and bathroom cabinets. And so, with the goal of believable, achievable beauty, we launched our first-to-market heated eyelash curler in 2002, followed by our innovative world-first Tan Airbrush in A Can which created an entire new global beauty category and forever changed the way women self-tanned. ModelCo quickly grew into a complete collection of innovative, quick-fix, beauty products.