- Leaping Bunny Certified
- Non-Cruelty Free Parent Company
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Folly Fire is Cruelty-free
Is Folly Fire cruelty-free? Yes! Does Folly Fire test on animals? No! Folly Fire is a cruelty-free beauty company.
Folly Fire is a cruelty-free, gluten-free, fragrance-free, vegan makeup brand. They are in the process of obtaining Leaping Bunny Certification.
Couple and Co-Founders Lukas and Pete share the same passion for vegan, cruelty-free and clean beauty products. They met during their university years and ended up working for independent, small, beauty companies in the UK. Lukas was dealing with logistics, warehouse management and accounting while Pete was doing digital marketing, copy writing and business development.
While covering back and front ends of five, indie beauty brands they were drawn to the untapped potential present in a social media-based beauty platform. While their employers were struggling to adept, the guys decided to start their own brand, Folly Fire. They create hip, high-quality, vibrant and affordable beauty products that speak and understand the language of Generation Z. Nowadays they work with prominent labs in Italy and France to develop cutting edge formulations.