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beauty without cruelty is Cruelty-free
Is beauty without cruelty cruelty-free? Yes! Does beauty without cruelty test on animals? No! beauty without cruelty is a cruelty-free beauty company.
About Beauty Without Cruelty
Muriel, The Lady Dowding (1908-1993) was born in London. Throughout her life, she was dedicated to the rights of animals and pioneered the development of cruelty free cosmetics, and products suitable for vegetarians. She campaigned in the 1950s to persuade the leaders of the cosmetics industry to change their animal ingredient policies which included wide use of spermaceti from whales and musk from the musk deer. This failed and her determination to provide a constructive alternative led her to set up the Beauty Without Cruelty Cosmetics business. To this day the business continues as a pioneer in ingredient consciousness.