beauty without cruelty

About Beauty Without Cruelty

Muriel, The Lady Dowding (1908-1993) was born in London. Throughout her life, she was dedicated to the rights of animals and pioneered the development of cruelty free cosmetics, and products suitable for vegetarians. She campaigned in the 1950s to persuade the leaders of the cosmetics industry to change their animal ingredient policies which included wide use of spermaceti from whales and musk from the musk deer. This failed and her determination to provide a constructive alternative led her to set up the Beauty Without Cruelty Cosmetics business. To this day the business continues as a pioneer in ingredient consciousness.