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Independent Spotlight: An Exclusive with BftE Cosmetics

This month’s Independent Spotlight is with the lovely Crystal of Beauty from the Earth.

How long have you loved makeup?

I have loved makeup since I was a young girl.  I can remember my first Caboodle when I was 12.  I could not wait to fill it up with every color under the sun.


How did you come up with the name Beauty from the Earth?

I had friends help me come up with the name.  We spent about two months tossing around ideas.

About how many hours a day do you work? Days a week?

I work in the office from 7:30-4 Monday-Friday and stay late as needed.  I answer emails for about 2 hours each night and work the weekend as needed to keep order turnaround fast.  It usually adds up to 50-70 hours a week.

Can you tell us about your staff?

Matthew is the co-owner of BFTE and my husband.He is the VP and takes care of operations and maintenance.

Melissa is my Admin Assistant and also my sister in law.  She moved to Kansas two years ago from Louisiana to help me with the business.  She does phone calls, paperwork, inventory, and anything else I need.  She is also the ones who is responsible for shipping orders lightening quick.

Sharon is my Mother in law and is our production assistant.  She has worked with us for a little over a year.  She is our master mixer and jokes that her favorite thing to do is accidental product formulation.

What is your favorite product to create?

Eye Products.  They allow me to be the most creative.

What is your least favorite product to create?

Lip products! We have been testing and recreating them for over a year.  I do not think it will be so bad once we get the formulas perfect.

What are your favorite colors?

I love green and purples.

What is your absolute favorite eye shadow color?

Beautiful, which is a gold with pink duo-chrome.

What are your favorite lip colors?

I am low key when it comes to lip colors.  I always grab a light pink gloss or nude color.

What is your favorite beauty trend?

I am not one to follow trends.  I am a Mom to three kids who runs a business.  I am all about comfort!

Do you have a trademark look or trademark colors?

I wear a purple smokey eye almost daily.  I love the way that purple makes my green eyes pop.

Do you have a signature scent?

Very Sexy by Victoria’s Secret.

Do you enjoy looking at the runways for inspiration or trends?

I occasionally check out what is hot on the runway but it’s not the first place I go for inspiration.

What do you look at for inspiration when you’re in the mood to create something new?

Life in general.  I can find inspiration in anything.  I often get inspired while on a walk, coloring with my children, surfing the net, or shopping.

What’s your skincare routine?

I wash my face in Green Tea Cleanser before bed and in the morning.  I apply moisturizer before I apply my foundation.

What colors have you dyed your hair?

It has been blonde, brown, and red.  I have always wanted it to be pink but I am a little conservative and do not think that I could pull it off.

What’s your favorite way to accessorize?

A simple necklace, earrings, and a super cute purse!

Can you tell us about your upcoming collections?

We are working on several new collections. Our biggest project  right now is boxed collections.  They will consist color coordinated  sets including a set for each eye color, a rainbow set, and a set of  matte colors.   We hope to bring out about 5-20 of these sets. Each collection will contain 12 colors in grab  and go packaging.
We also have a new velvet collection and a Wizard of Oz collection in the works.

What’s your favorite chocolate?

German Chocolate.  Last year our foreign exchange student sent us a huge box of chocolate when she went home.  It was the best chocolate ever!

Do you have any pets?

Yes, I love animals!

Lizzy is our bearded dragon who is about 6-8 months old.

Lola is my 2 yr old beta.  She is the only fish I can I keep alive.

Molly is our 8 yr old beagle mix.

Tiger is our 4 year old cat.

Princess Cassius Clay is our 2 yr old Siamese.  She was a rescued kitten that we bottle fed from 2 days old.

Do you play any video games?

No.  I do not sit still that long.

What are your favorite authors or books to read?

I tend to read 10-15 books at one time. They tend to be on self improvement and business improvement. I am currently reading Mommy Millionaire, Buyology, The Purpose Driven Life, and How to Swim With The Sharks Without Being Eaten Alive.

What are your favorite tv shows?

Burn Notice and Chopped. I am not much on watching TV and two hours a week is more than enough.

What is your office like currently?

Small and plain.   We have two desk in here and extra storage.

I know you’re having an office built, can you tell us about it?

It will be located at the front of our building.  I planned for two large windows because I love natural lighting.  It will have french doors that open to the shipping room so that I can communicate with the staff .  I have not decided on colors or decor yet.

What color is your bedroom?

I just redecorated my bedroom last summer in light blue and brown.  It seemed like a nice relaxing combo.

What colors do you like to decorate with in your home?

I have a different color theme for every room.

What do you do to relax?

I cook for friends and family.  I love to try new recipes and tweak old ones.

What do you do to pamper yourself?

I pamper myself with a cup of fresh ground  brewed Starbucks coffee with cream and sugar!  I try to do this at lease 3 times a day.

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