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Ultimate Cruelty-Free Makeup Brands Info

Ultimate Cruelty Free Makeup Brands List

Ultimate Cruelty-Free Makeup Brands List

Visit my Ultimate Cruelty-Free Brands List!

How I determine if a makeup brand is cruelty-free

  1. Email the brand directly. I have a list of questions that I ask them, which are the same ones that Jen, Tashina, and Emily ask.
  2. Talk with my friends Jen of My Beauty Bunny, Tashina of Logical Harmony, and Emily of Emily Wolf Beauty about brands.
  3. Check Leaping Bunny, PETA, and NAVS lists.
  4. Make sure the brand isn’t selling on Sephora China or Skin Store China.
  • I support cruelty-free brands who are not currently testing on animals and who are not currently selling in places that require mandatory animal testing. I support brands who are cruelty-free even if their parent company is not cruelty free
  • Be respectful of other people’s beliefs. If you don’t consider a brand to be cruelty-free, even if I do, don’t buy from them. Voting with your money matters!
  • Join the PhyrraNyx Facebook Group to talk about beauty!

Series To Start With

Cruelty-Free Beauty and Makeup Guides


      Grey Area Brands

      These are brands that state they do not test, but that they can’t guarantee their suppliers are telling the truth. They’re brands I don’t feel comfortable buying from. However, you may want to buy from them and that’s ok! 

      • Laura Mercier (now owned by Shiseido)
      • Malin+Goetz – says they’re cruelty free but can’t guarantee their suppliers don’t test.
      • Morphe – said they didn’t want to be pigeonholed into any particular market segment and declined to answer questions about cruelty free status
      • Mr. & Mrs. Pompadour – says their finished products are cruelty free but can’t guarantee their ingredients are cruelty free.
      • O’Keeffe’s – won’t guarantee their suppliers.
      • Tigi / Bedhead (says they don’t test but the suppliers of suppliers can’t be guaranteed)
      • Temptu – their ingredients may not be cruelty free and they don’t ask for documentation from their suppliers.

      Companies That Test On Animals

      Some companies that are NOT cruelty free

      • Aerin (owned by Estee Lauder, sells in China)
      • Algenist (sells in China)
      • Almay
      • Amazing Cosmetics (sells in China)
      • AmorePacific
      • Anna Sui (sells in China)
      • Aveeno
      • Avon (sells in China)
      • Avon Mark
      • Balencia
      • Banana Boat
      • Batiste (says except where required by law. Had a bizarre phone call with them.)
      • Bath & Body Works (no longer cruelty free, really upset by this, 10/12/2014)
      • Belif (selling in China)
      • Benefit (sells in China)
      • Bio-Oil
      • Biotherm (sells in China, owned by L’Oreal)
      • Bioderma
      • Blvgari (sells in China)
      • Bobbi Brown (owned by Estee Lauder, sells in China)
      • Boscia
      • Bumble & Bumble (owned by Estee Lauder, sells in China)
      • Burberry (sells in China)
      • Calvin Klein (sells in China)
      • Caudalie (sells in China)
      • CeraVe (sells in China, owned by L’Oreal, see their response.)
      • Chanel
      • Chloe
      • CK One Color(sells in China)
      • Clarins (sells in China)
      • Clarisonic (sells in China, owned by L’Oreal)
      • Clean & Clear
      • Clearasil
      • Clinique (owned by Estee Lauder, sells in China)
      • Coach
      • Coppertone
      • Curel
      • Darphin (owned by Estee Lauder, sells in China)
      • Dermablend (tests in China)
      • DHC
      • Diesel (owned by L’Oreal)
      • Dior (sells in China)
      • Dolce and Gabbana (sells in China)
      • Dove (owned by Unilever, sells in China)
      • Dr. Brandt (sells in China)
      • Dr. Jart+ (sells in China)
      • Elizabeth Arden
      • EltaMD (tests where required by law)
      • Eos (sells in China)
      • Erno Laszlo (sells in China)
      • essie (owned by L’Oreal)
      • Estee Lauder (sells in China)
      • Eucerin
      • Fresh
      • Flirt! (owned by Estee Lauder, sells in China)
      • Freeman Beauty (they were Leaping Bunny certified but they no longer ask their ingredient suppliers about testing)
      • Garnier (owned by L’Oreal, no longer selling in China)
      • Giorgio Armani (sells in China, owned by L’Oreal)
      • Givenchy (sells in China)
      • Glam Glow (sells in China)
      • Goodskin
      • Gucci
      • Guerlain (sells in China)
      • H20 (sells in China)
      • Hada Labo Tokyo
      • Herborist
      • Hugo Boss (sells in China)
      • I Make You Beautiful (not cruelty free)
      • Inneov (owned by L’Oreal)
      • Issey Miyake (sells in China)
      • Jergens
      • Jimmy Choo (sells in China)
      • Jo Malone (owned by Estee Lauder, sells in China)
      • June Jacobs Spa Collection (sells in China)
      • Jurlique (sells in China)
      • Kenzo (sells in China)
      • Kerastase (owned by L’Oreal)
      • Kose (sells in China)
      • Kiehl’s (sells in China, owned by L’Oreal)
      • L’Occitane (sells in China)
      • L’Oreal (sells in China, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”)
      • La Mer (owned by Estee Lauder, sells in China)
      • La Prairie
      • La Roche-posay (owned by L’Oreal)
      • Lab Series (sells in China)
      • Lancaster (sells in China)
      • Lancome (sells in China, owned by L’Oreal)
      • Laneige
      • Lipstick Queen (has stated they will start selling in China as of 2017)
      • Lolita Lempicka (sells in China)
      • Lubriderm
      • MAC (sells in China)
      • Make Up For Ever (sells in China)
      • Mamonde
      • Mary Kay
      • Matrix (owned by L’Oreal)
      • Maybelline (owned by L’Oreal)
      • MD Formulations
      • Mederma
      • Menard Sp
      • Mizani (owned by L’Oreal)
      • Mont Blanc (sells in China)
      • Mother Dirt
      • N. Y. C. (New York Color) (owned by Coty)
      • NARS (decided to start selling in China and testing on animals)
      • Neutrogena
      • Nivea
      • Noxzema
      • Nu Skin
      • Obagi
      • OGX
      • Ojon (owned by Estee Lauder, sells in China)
      • Olay (sells in China)
      • OPI
      • Origins (owned by Estee Lauder, sells in China)
      • Osiao (owned by Estee Lauder, sells in China)
      • Paul & Joe Beaute
      • Paco Rabanne
      • PanOxyl
      • Peter Thomas Roth (sells in China)
      • Philosophy
      • Physiogel (said they couldn’t answer my questions because I don’t live in Singapore)
      • Phyto (sells in China)
      • Pond’s
      • Prada (sells in China)
      • Prescriptives (owned by Estee Lauder, sells in China)
      • Ralph Lauren (owned by L’Oreal)
      • Redken (owned by L’Oreal) (this makes me sad that they test because I LOVED their products.)
      • Revlon (sells in China)
      • Rimmel
      • RoC
      • Roberto Cavalli
      • Rodan and Fields
      • Sally Hansen
      • Sampar (sells in China)
      • Sebamed (sells in China, lost Leaping Bunny Certification)
      • Sephora House Brand (individual brands not sold in China may be cruelty free)
      • Shiseido (sells in China)
      • Shu Uemura (sells in China, owned by L’Oreal)
      • Simple
      • SkinCeuticals (owned by L’Oreal)
      • St. Ives
      • StriVectin (sells in China)
      • Tom Ford (owned by Estee Lauder, sells in China)
      • Tweezerman (sells in China)
      • Valentino (sells in China)
      • Vaseline
      • Vera Wang (sells in China)
      • Versace (sells in China)
      • Vichy (owned by L’Oreal)
      • Victoria’s Secret (no longer cruelty free)
      • Wei (sells in China)
      • Yves Saint Laurent (sells in China, owned by L’Oreal)
      • Zoelle Beauty

      Say hi and share your favorite cruelty free brands!

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