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Comparison of Too Faced Shadow Insurance, Urban Decay Primer Potion, Aromaleigh Eye Shadow Primer, and Mac Paint Pot

Today I’m reviewing and comparing 4 different eye shadow primers.
I’m reviewing MAC Paint Pot (Bare Study), Aromaleigh Eye Shadow Primer, Urban Decay Primer Potion, and Too Faced Shadow Insurance.

The Primers
1. MAC Paint Pot in Bare Study
2. Aromaleigh Eye Shadow Primer
3. Urban Decay Primer Potion (I only have the travel size that came with the sustainable shadow box set)
4. Too Faced Shadow Insurance

Pricing:
1. MAC Paint Pot is $16.50 of .17 oz of product
2. Aromaleigh Primer is $9.50 for 5 gm net weight (not sure what the oz of product would be, maybe .17 oz)
3. Urban Decay Primer Potion is $16.00 for . 34 oz of product
4. Too Faced Shadow Insurance is $17.00 for .35 oz of product

Container Design:
1. MAC Paint Pot – a nice twist the lid off jar. It’s heavy, and won’t easily break. It’s easy to get all the product out, so there is no product wasted. A single jar has lasted me over a year with everyday wear
2. Aromaleigh Primer – Has a twist off top in a lightweight container. It might dent easily. It’s easy to get all the product out, so there is no product wasted. A single jar can last someone 9 months to 12 months
3. Urban Decay Primer Potion – really cute genie bottle design. However, it’s a pain to get all of the product out, unless you saw the thing in half! There is a LOT of product wasted with this design. It seems like 1 bottle would last you 6 to 8 months
5. Too Faced Shadow Insurance– Great tooth paste bottle design. Easy to get every last drop of product out. I would guess it lasts 8 to 10 months

I REALLY dislike the Urban Decay Primer Potion Bottle.
I really Like the Too Faced Shadow Insurance bottle.

The MAC Paint Pot and Aromaleigh Eye Shadow Base are in containers that I’m used to and I find them easy to work with.

Ingredients:
1. MAC Paint Pot
Ingredients: Isodocecane, dimethicone, polyethylene, hydrogenated polyisobutene, quaternium-90 bentonite, dimethicone silylate, octyldodecanol, silica, trihydroxystearin, retinyl palmitate, tocopheryl acetate, lecithin, carnauba wax, propylene carbonate, triethoxycaprylylsilane. May contain: mica, titanium dioxide, iron oxides, bismuth oxychloride, blue 1 lake, carmine, chromium hydroxide green, chromium oxide greens ferric ferroxyanide, manganese violet, ultramarines, yellow 5 lake.

2. Aromaleigh Eye Shadow Primer
Ingredients: mineral oil, petrolatum, talc, beeswax, ozokerite, paraffin, kaolin, propylparaben, bht, may contain titanium dioxide, iron oxides.

3. Urban Decay Primer Potion
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)

4. Too Faced Shadow Insurance
Isododecane,Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Glyceryl Triethylhexanoate, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol. (+/-): Mica, Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Now, here are the eye shadow colors I used:
Eye Shadow Colors Used:
A. Ice Melt
B. Little Gremlin – this looks like Pure Hues Peony to me
C. Urban Decay Asphyxia
D. Aromaleigh BodyElectric
E. Aromaleigh Bette

Here are some outdoor swatches, no flash.

1. MAC Paint Pot 2. Aromaleigh Eye Shadow Primer 3. Urban Decay Primer Potion 4. Too Faced Shadow Insurance

This is indoor with natural light, no flash, by a window.

These are indoor with flash.

When I was waiting for these to stay on my skin for about a half hour, Dave asked what I was doing, so I explained to him.
I asked him which sections he thought were the most vibrant. He chose 2 (Aromalegh Eye Shadow Primer) and 4 (Too Faced Shadow Insurance)
I was pleasantly surprised, as they were my choices as well.

Now, in Urban Decay Primer Potion’s defense, I’ve only had the travel size bottle, not the full size bottle. I decided I woudn’t buy a full size botte until they updated the packaging to a better design that I didn’t have to saw in half to get product out.

However, Too Faced Shadow Insurance comes out in 1st place in this review for me. It applies a bit more liquidy than the others, but it seems to work the best on me. MAC Paint Pot is the easiest for me to work with since I’ve been using it the longest. With UDPP I never knew if I used too much or not enough and I would end up with creasing. The Aromaleigh Eye Shadow Primer is pretty good, as it feels like a balm when applied. I sometimes was concerned that I used too much because I’d end up with creasing, but I wasn’t alway sure if that was the case.

For the best prices and product, I would recommend Aromaleigh and Too Faced Shadow Insurance.

For multipurpose use, I think TFSI and the MAC Paint Pots win that, as TFSI can be used as concealer, and so can the right shade of MAC Paint Pt.

Until the UDPP bottle is redesigned to where you won’t waste a bunch of product, I can’t in good conscience recommend it. I also found that, at least with the travel bottle I have, it does not do as good of a job on my skin as TSFI does.

I didn’t realize how much Bare Study would change my eye shadow colors, but Aromaleigh’s E/S primer makes them pop and TFSI really makes them sing!

What do you think of my review?
Which do you choose?
Or do you have them all?

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16 Comments

  • Hi Phyrra!

    I contemplated ordering online (getting it CPed, actually) but I figured I could wait – I have SO (too) many goodies to play with this year! 😉 😀 Thanks for the suggestion though. I’d forgotten about Amazon as a viable makeup site…hehehe!

  • Hi Phyrra!

    I contemplated ordering online (getting it CPed, actually) but I figured I could wait – I have SO (too) many goodies to play with this year! 😉 😀 Thanks for the suggestion though. I’d forgotten about Amazon as a viable makeup site…hehehe!

  • Hi Makeupmag!
    If you can’t find it at the counters, I recommend purchasing through Amazon.com if you’re comfortable with them, or Sephora/Ulta. Both of which do run sales on products.

  • Hi Makeupmag!
    If you can’t find it at the counters, I recommend purchasing through Amazon.com if you’re comfortable with them, or Sephora/Ulta. Both of which do run sales on products.

  • EXCELLENT comparison! 😀 Bare Study is constantly oos at my regular counter while TFSI also eludes me, lol! Perhaps I’ll get lucky soon! 😉

  • EXCELLENT comparison! 😀 Bare Study is constantly oos at my regular counter while TFSI also eludes me, lol! Perhaps I’ll get lucky soon! 😉

  • Thank you Robyn! That’s good to know. I didn’t know how long it would last. I’ve had mine for about 6 months and barely made a dent, but since I tend to use my Paint Pot most often, I wasn’t sure how long it would last through continuous use. I checked what people said about it on the Forums, and it seemed that 9 months to 1 year be good. If you’ve had it a year and hardly dented it, it might be able to last 18 months to 24 months, making it the best product for the money. It definitely worked as well as TFSI for vibrancy of color.

  • Thank you Robyn! That’s good to know. I didn’t know how long it would last. I’ve had mine for about 6 months and barely made a dent, but since I tend to use my Paint Pot most often, I wasn’t sure how long it would last through continuous use. I checked what people said about it on the Forums, and it seemed that 9 months to 1 year be good. If you’ve had it a year and hardly dented it, it might be able to last 18 months to 24 months, making it the best product for the money. It definitely worked as well as TFSI for vibrancy of color.

  • Thank you for your review. I’ve been curious about some of those products. However, I have to disagree with part of your Aromaleigh Eyeshadow Primer/Base review. I’ve been using this product almost every day for nearly a year and you can hardly tell any product has been used. It takes so little to perform the task that it lasts a very very long time. Using too much actually defeats the purpose and can actually cause the e/s to crease. So the key is using just enough to create a slightly tacky surface on the lid. Thus, you get a very long lasting product.

  • Thank you for your review. I’ve been curious about some of those products. However, I have to disagree with part of your Aromaleigh Eyeshadow Primer/Base review. I’ve been using this product almost every day for nearly a year and you can hardly tell any product has been used. It takes so little to perform the task that it lasts a very very long time. Using too much actually defeats the purpose and can actually cause the e/s to crease. So the key is using just enough to create a slightly tacky surface on the lid. Thus, you get a very long lasting product.

  • Hi Morgan,

    Yeah I know about the UDPP bad design. That’s why I said their design was bad 🙁 They said they were going to redo it, but they’ve not done it yet. Bleh.

    I’m definitely in love with TFSI.

  • Hi Morgan,

    Yeah I know about the UDPP bad design. That’s why I said their design was bad 🙁 They said they were going to redo it, but they’ve not done it yet. Bleh.

    I’m definitely in love with TFSI.

  • Little Artemis, I’ll have to try the NYX jumbo eye shadow ! I’ve yet to try them. I have normal to dry lids, so I’ve only had a bit of creasing with UDPP and Aromaleigh.

  • Little Artemis, I’ll have to try the NYX jumbo eye shadow ! I’ve yet to try them. I have normal to dry lids, so I’ve only had a bit of creasing with UDPP and Aromaleigh.

  • Don’t buy the regular size of UDPP because I’ve been told, and seen Youtube videos, where everyone had to cut the bottle open to get more of the product. The wand doesn’t give you that much, so I would stick with Too Faced version since it’s more practical.

  • Don’t buy the regular size of UDPP because I’ve been told, and seen Youtube videos, where everyone had to cut the bottle open to get more of the product. The wand doesn’t give you that much, so I would stick with Too Faced version since it’s more practical.

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