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Rare El’ements is Cruelty-free
Is Rare El’ements cruelty-free? Yes! Does Rare El’ements test on animals? No! Rare El’ements is a cruelty-free beauty company.
About Rare El’ements
Having been a leading Salon Owner for 18 years, John Amato went on to develop a natural hair care line that would satisfy the demands of both beauty professionals and their clientele. Partnering with former model Teri LaVerne, who experienced firsthand the damaging effects of weekly photo shoot styling, we anticipated the need to create a sophisticated hair care system that could offer a solution to the antiquated silicone based products, which merely camouflage damaged hair. Together, they elevated the expectations for the eco-chic generation of today by proving that you don’t have to sacrifice high-performance when it comes to selecting a healthier alternative. The goal was to escape the ordinary and explore the wealth of natural healing elements that would help “Reverse the signs of aging hair”. Enter the world of Eco-Luxury Hair Care.