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Paula’s Choice is Cruelty-free
Is Paula’s Choice cruelty-free? Yes! Does Paula’s Choice test on animals? No! Paula’s Choice is a cruelty-free beauty company.
About Paula’s Choice
35 years ago, Paula Begoun shook up the beauty world with radically honest, straightforward talk about which skin care products would help women — and which wouldn’t. She firmly believed (and still believes) that women deserve the truth, no matter what.
Determined to find a solution to her own struggles with acne and eczema, Paula began studying product labels, and realized she’d been putting the wrong ingredients on her face. She finally understood why her skin often got worse. From that point on Paula dedicated herself to learning everything she could about the science of skin care and sharing that knowledge to help others, even if it cost her a job.