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devinah cosmetics is Cruelty-free
Is devinah cosmetics cruelty-free? Yes! Does devinah cosmetics test on animals? No! devinah cosmetics is a cruelty-free beauty company.
About devinah cosmetics
My name is DeAndra, owner and CEO of this indie brand. Since high school, I have always been a huge fan of eyeshadows. I tend to personally gravitate more to the darker and brighter colors that others wouldn’t dare to try! I found myself becoming more of an eyeshadow enthusiast by purchasing and collecting colors that just popped! My favorite brand back then? MAC Cosmetics, of course. Boy did I bust holes in my parents wallet as a teen and young adult, trying to collect every shadow from their counters!
Curiosity got the best of me when I hit pan on several of my MAC eyeshadows and man, did I dread having to cough up my own hard earned money to replace them. “I know I can make this stuff myself, but how?”…. Well, here we are! With over 100 different colors to choose from to beautify our eyes!
Devinah -means beloved, devine, heavenly. This is also the name that I have always loved and saved for the day I would deliver a baby girl. Well, the baby girl never came because I was instead blessed with two boys. What better way to use the name I loved, for the name of my small independent business of hand crafting and supplying others with gorgeous, AFFORDABLE, high quality hand pressed shadows as well!