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Deco Miami is Cruelty-free
Is Deco Miami cruelty-free? Yes! Does Deco Miami test on animals? No! Deco Miami is a cruelty-free nail care company.
About Deco Miami
Hi! I’m Jules, the founder of Deco Miami. A lot of people want to know how I started Deco, so here’s the story of how it happened:
At my college homecoming, I stayed with my friend who had a huge collection of nail polish sitting in a windowsill of her apartment. All of the polishes looked brand new like they had never been used before, even though my friendinsisted that she had painted her nails at least once with every color. Seeing all of that nail polish made me realize that I had never actually finished a bottle of nail polish, and that it was a little funny that I kept my own collection in a shoebox under my bathroom sink, while I kept other beauty products like my perfume and “prettier” makeup products out on display in my room like they were decorations. It got me thinking: maybe I could create a nail polish so adorable that someone would want to keep it out in their bedroom like a little trinket.
Over the next couple of months, I spent my free time wandering around makeup aisles and talking to anyone I saw wearing nail polish about nail polish. I was in business school at the time and probably seemed ridiculous to anyone who was sitting behind me in class if they saw me staring at nail polish on my computer during lectures, but I was having so much fun creating the plan for my beauty brand that I couldn’t help myself. A few weeks before graduation in 2015, I had hashed out most of the details of my would-be brand, and the next logical step was to move forward with it, or drop it. You can guess what happened next.