Aveda

Aveda’s Cruelty-Free Statement

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.” Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.

Who owns Aveda?

The Estée Lauder Companies Inc. purchased Aveda in 1997.