Top 10 Favorite Indie Beauty Products

31 Comments

1. I really enjoy the different colors “indie”brands have! I know bigger brands have hopped onto the bandwagon but I still go back to indie brands as the main creator hehe

2. I thought indies were businesses that make their own products. Or have at least started that way. Many you listed are, and have always been lab made.. lab made, is not indie.. Especially when they’ve always been lab made..

   1. Hi! As I’ve stated many times on my blog, I go by the actual definition of indie business. – Indie is a shortform of “independence” or “independent”. Independent business (unique and not part of a chain or larger corporation). Further Defined as An independent business is a business that is free from outside control.It usually means a privately owned establishment, as opposed to a publicly limited company, which is owned by investment shares traded in the stock market. In many cases, independent businesses are sole proprietorship companies.

      Sugarpill (as an example) has always been indie. Amy, who I interviewed in 2010 or 2011, works directly with a lab to develop colors. This was also the same for Maria of Cult Nails (no longer in business). Those are both indie companies. They do make their own products. They have their own unique recipes. They are not private label. They’re not just slapping a label on a product that 10 other companies are selling.

      You can also watch this video I created that talks about my definition and why I think people should try indie brands https://www.youtube.com/watch?v=WJQngoYfKGI

      Hope this helps!

3. I liked this collab and you gave some really true points about drugstore products!

   1. So glad you liked it!

4. Awesome collaboration, I enjoy watching Biohazard Beauty. I need to get me some Jeffree Star lipsticks… need!

   1. Yes you do, they’re a great formula!

5. What a perfect collaboration! I need to try the Jeffree Star Liquid Lipsticks!

   1. Yes you do! He makes great shades and I think his formula is pretty amazing.

6. This is such a huge help! I’ve been cruelty free for about 20 years, but I’ve only recently tried to switch over to almost all vegan. This is awesome, thanks!

   1. So happy to help Lisa!

7. Love this! I have so many Jeffree Star lipsticks on my wish list.

   1. They’re so worth it!

8. The PERFECT Collab!!!! The Jeffree Star Liquid Lipsticks are my faves. They’d last through war!

   1. Thank you Brooke!

9. Great collaboration! Jeffree Star is a brand I really want to try

   1. You would look killer in Redrum and Unicorn Blood.

10. I’ve been hearing so much about Jeffree Star lately. I’m waiting to check out the traditional bullet lippies. And I need to pick up the MUG eyeshadow that you look so wonderful in, but I can’t think of the name of the shade right this second.

    1. I’m wearing Hot Pants layered on top of Fashion Addict, blended out by Confection 🙂

11. Saucebox and Makeup Geek are both on my must-try list!

    1. Saucebox just released a new palette!

12. I love to learn about these brands. The only one I have is Makeup Geek which I think is an amazing line.

    1. Marlena spends so much time working on her products, which is why they made my list!

13. Ugh, you both are SO beautiful! Gorgeous products and love your looks! <3

    1. Thank you so much Shipra!

14. This is a great collab. I need to explore more indie.

    1. Yes, fall down the rabbit hole!

15. What a great collaboration! You both chose fantastic stuff. I’m with you on the eye envy. I wish I had Tori’s lid space.

    1. If only we did!

16. Love this! I have and love many of these. So glad to see this collab, I am a big fan of Victoria’s channel!

    1. So happy you love it! I was so glad to do a collab with Tori because I love her makeup looks and taste.

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