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How Mascara Should Be Advertised – Eyeko

We’ve all seen the annoying ads for mascara of the girls with thick, Kim Kardashian style falsies on, claiming to give you the fattest lashes possible. We’ve also been disappointed when the results vary from good to non-existant, but nowhere near close to the false lash look that some of us crave. I’m not the first to complain about mascara advertising, many other people have done it. However, today I FINALLY saw mascara advertising done correctly. This is how companies should do it!

Eyeko Skinny Lash Mascara(Image credit – thanks to IshahxBeauty for sharing with me)

I’ve never tried this mascara, but it’s on my wish list, if only for the fact that they have an honest ad! I want to see real results from real people, not fake lashes stuck on a model. I’d love to see a gorgeous model with her real lashes, too.

Do you want to see truth in advertising? Or do you prefer the fake lashes?

From quick research, it looks like Eyeko is against animal testing.

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34 Comments

  • I haven’t tried this formula but Eyeko’s other formula, The Curvy Brush curl and hold, is in my regular mascara rotation and Ive repurchased it at least 3 times. Curls lashes all day, zero flakes, nice length, water proof-ish. If it separated a little bit better it would be HG.

  • I love this! Finally a company with the balls to show a product as it really works. 
    Beauty advertising has become such a fantasy land joke that I never trust commercials or print ads. I look for blogger reviews and photographs if I want to see a product in action before I purchase. If a company has to resort to fakery to sell product, perhaps what they need to do is improve the quality of the product, not invest in crazy antics to sell crap. Just my two cents.

  • I GREATLY prefer real pictures of how a particular mascara works than the photoshopped pictures of girls wearing fake lashes. That’s why I usually wait for blogger reviews with pictures before I buy. 🙂

  • I prefer THIS. So much better than the photoshopped garbage other ads do. I just ignore them because they’re simply worthless. I learn nothing that makes me want to buy from a photoshopped pic!

  • I love this! Mascara ads are so irritating. Actually when I think about it, most makeup ads are completely photoshopped. They may have used the products at first but after all the retouching who knows! You can’t really see how well their foundation covers, etc. The colors are also most likely made to be more vibrant. Unfortunately I’ve just come to accept this type of advertising.

  • Good on Eyeko for being willing to put out an honest mascara ad! I will try this mascara for that reason alone. I hope other companies take notice. I agree with what others have said – I don’t make my mascara purchase based on what it looks like after it has been applied to false lashes & photoshopped. I would love to see this type of advertising spill over to other beauty ads!

  • This mascara happens to be probably the best I’ve ever tried and I’ve tried them all, well most, anyway. The company also has THE best black eyeliner I’ve ever tried. Goes on smooth as silk, great staying power, just the best. This is a London based company. Although they only sell the eyeliner in the states in black presently, I have been in touch with them and they will be selling more colors in Sephora shortly. They do make the eyeliner in 5 colors presently, which you can purchase online now. Free shipping to the states. But this company is spectacular. As for advertising, it bothers me to no end when I see false advertising. In mascara ads, you can clearly tell the models are wearing false eye lashes in addition to the photoshopping. The only way to know how well a product works is to try it yourself and/or read the reviews from bloggers and others who have tried it. I pay no attention to advertising anymore. To me, companies waste their money advertising because I would hope most people realize that the ads are self serving and not accurate. I think companies would serve themselves better by handing out free samples to women on the street or advertise as pictured above, one eye with the actual product and the other, without any product whatsoever.

  • Nothing fake about this ad, yet I still want to try the product! Big companies should take a hint from this and ditch the silly falsies already!

  • I love Photoshop and fake lashes.  But definitely not in advertising because it’s misleading.  This is my favorite mascara ad!

  • This is awesome!! I completely agree with you– there is nothing quite as annoying as mascara ads using models wearing false eyelashes!!

  • I agree I want real result, with real lashes, and not only with mascara but also with other produts, kike eyeliner, blush , lipstic and also hair products

  • Mascara ads annoy me almost as much as very, very wealthy women doing commercials for drugstore hair dye or hair care. You know they’re not using Herbal Essences dye, they’re going to a salon and getting a much better experience.
    Sorry, sidetrack. I don’t even look at mascara ads when considering a product, because I know they’re BS. I view mascara as one of the ‘going to have to look up real pictures online, and maybe just have to try it’ beauty items.

  • Totally with you on this!! How cosmetics companies get away with it is ridiculous! I’ve  been wanting to try this stuff for ages but I could find nothing on whether they tested on animals or not – so thank you so much for researching it! I’ll be picking some up when I’m in London tomorrow – yeeha!

  • Right on! I’ve wondered for years how mascara ads using faux lashes aren’t considered false advertising. And I have no doubt the Eyeko ad will work- when I used to work cosmetics retail, I’d walk around all day with mascara only on one eye so people could see the difference. You’d be surprised how many sales I got with that little trick 😉

  • finally a reasonable ad
    i’m so used to seeing mascara ads where the model is wearing the thickest lashes possible (ahem l’oreal voluminous) that i didn’t really realize how standard it is until i read this

  • I never pay any attention to cosmetics ads, especially for mascara, Any mascara will make your eyes look great if you have naturally thick, long lashes or are suing falsies but that isn’t the case for most people. If I’m looking for a new mascara I usually check different makeup blogs to what has been said about it. I then either buy it or  pass on it based on what they said.

    • RileyMariesMom I agree!!!  An ad might pique my interest, but I’m going to read blog reviews from bloggers I trust as to whether or not it’s worth spending my money on.  And I’d say that’s true for pretty much all makeup, not just mascara.

  • YES!!! Whole heartedly agree. It’s ridiculous that a mascara ad with someone actually wearing the mascara and not false eyelashes is so refreshing.

  • Finally! Fake mascara ads make it so that I never buy mascara without seeing it reviewed by at least a few different people…

  • Final question on Eyeko’s FAQ confirms they don’t test: http://www.eyeko.com/faqs-i-1.html
    I hate mascara ads myself. It’s pretty obvious to me that they use false lashes and exaggerate claims. Just put the mascara on the model, ffs!

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