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Phyrra Cruelty Free Beauty Brand List

Hi there! I wanted to say hello to my new readers, and old ones too! I originally started blogging because I couldn’t find a match in MAC foundation (all shades were too dark) so I turned to indie cosmetics. I couldn’t find very many indie foundation  reviews, so I shared mine. In 2012 I changed the focus of my blog to cruelty free beauty. From 1999 until March 2012 I was a MAC fan, but when I found out they were selling in China and testing on animals I wrote a letter to MAC  and went cruelty free. See my video on the easy way to go cruelty free!

I choose to support cruelty free brands who are not selling in China, even if they have a parent company that is not cruelty free. I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If a brand is not cruelty free but decides to go cruelty free, I will support them! I want brands to stop testing on animals. I realize that all ingredients were tested at one time. But I do not want to support a brand that is currently testing on animals.

You can sell in Hong Kong (but nowhere else in China) and still be cruelty free because Hong Kong is exempt from animal testing. You can also make products in China, but not sell in China, and be cruelty free. You can visit Skin Store China directly to see brands that are being sold in China at Skin Store China. You can visit the Sephora China website see what brands are being sold at the Sephora China. Unfortunately there are other countries that still require animal testing aside from China.

I use sites such as Paula’s Choice, Leaping Bunny, PETA, NAVS, My Beauty Bunny and Logical Harmony to research brands. I also reach out to brands directly to find out about their cruelty free status.


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Last Updated – August 17, 2016.

TLDR: I support cruelty free brands who are not currently testing on animals and who are not currently selling in countries like China that require mandatory animal testing. I support brands who are cruelty free even if their parent company is not cruelty free. Learn how easy it is for a brand to become Leaping Bunny Certified!

If you don’t consider a brand to be cruelty free (even if I do), don’t buy from that brand! If you don’t like things that a brand does, or what they stand for, don’t buy or support that brand. I fully believe that voting with your money matters! You can always email a brand directly to see what they say.

Cruelty Free Guides

Cruelty Free Brands

  • 100% Pure (Leaping Bunny Certified)
  • A England
  • A Girl’s Gotta Spa (Leaping Bunny Certified)(luxury bath and body)
  • AcneFree
  • Acure Organics
  • a.dorn nail polish (vegan)
  • Affordable Mineral Makeup  (Leaping Bunny Certified)
  • AFK Cosmetics (vegan) (Leaping Bunny Certified)
  • Afterglow Cosmetics (Leaping Bunny Certified)
  • AG Hair (many vegan products)
  • Agave
  • Ajani Cosmetics  (Leaping Bunny Certified)
  • Alba Botanica (Leaping Bunny Certified)
  • Alima Pure (Leaping Bunny Certified)
  • the All Natural Face (Leaping Bunny Certified)(many vegan products)
  • Alterna
  • Aloha Nani  (Leaping Bunny Certified)
  • Alpha Hydrox
  • AmLactin
  • Ancient Secrets (Leaping Bunny Certified)
  • Andalou Naturals (Leaping Bunny Certified)
  • Anise Cosmetics (Leaping Bunny Certified)
  • Anastasia Beverly Hills
  • Arbonne (Leaping Bunny Certified)
  • Arcona (Leaping Bunny Certified)
  • Aromi (Leaping Bunny Certified)
  • Ardency Inn
  • Ardell Lashes
  • Aromaleigh
  • Aubrey Organics (Leaping Bunny Certified)
  • Avalon Organics (Leaping Bunny Certified)
  • Aveda (owned by Estee Lauder, company has assured me that they are not selling in China or testing on animals)
  • Ayushi Vegan Beauty (vegan, PETA certified, Organic)
  • bareMinerals (parent company is not CF, Shiseido)
  • Barielle
  • Barry M (many vegan products, I love their Be Cruelty Free page and statement)
  • Batiste
  • Batty’s Bath  (Leaping Bunny Certified)
  • BB Couture
  • bdellium tools (vegan)
  • Beautiful Birdie Cosmetics  (Leaping Bunny Certified)
  • Beautisol (vegan)
  • beauty blender
  • Beauty Junkees
  • Beauty Without Cruelty (Leaping Bunny Certified)
  • BECCA Cosmetics
  • Bee Naturals  (Leaping Bunny Certified)
  • Belfiore Cosmetics  (Leaping Bunny Certified)
  • Belif
  • Bellapierre (Leaping Bunny Certified)
  • Ben Nye
  • Bésame Cosmetics
  • BftE Cosmetics
  • BH Cosmetics (Leaping Bunny Certified)
  • Bite Beauty  (Leaping Bunny Certified)
  • Black Dahlia Lacquer  (Leaping Bunny Certified)
  • Black Opal
  • Black Up Cosmetics
  • Black Phoenix Alchemy Lab (BPAL)
  • Black Sheep Lacquer (Leaping Bunny Certified)
  • Black Sheep Organics (Leaping Bunny Certified)
  • Blackbird Cosmetics (Leaping Bunny Certified)
  • Blinc
  • Blue Lizard
  • Boots No 7
  • Brett Freedman Beauty
  • Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free)
  • butter LONDON
  • Buxom (parent company is not CF – Shiseido)
  • Cailyn (Leaping Bunny Certified)
  • Calm  (Leaping Bunny Certified)
  • Cargo
  • Carol’s Daughter
  • Cate McNabb (Leaping Bunny Certified)
  • Catrice Cosmetics (great cruelty free policy)
  • Certain Dri (vegan)
  • Chirp Cosmetics (Leaping Bunny Certified)
  • Christie Brinkley Skincare (Leaping Bunny Certified)
  • Chargrin Valley Soap and Salve (Leaping Bunny Certified)
  • Chantecaille
  • Charlotte Tilbury
  • China Glaze
  • Ciate London
  • Cinema Secrets
  • CIRCA (Eva Mendes line)
  • CND
  • Coastal Classic Creations  (Leaping Bunny Certified)
  • Coastal Scents
  • Cocoa Pink (some products are vegan)
  • Color Club (Leaping Bunny Certified)
  • Color My Image  (Leaping Bunny Certified)
  • Colour Pop (most products are vegan)
  • Concrete Minerals (Leaping Bunny Certified)(vegan)
  • Coola
  • CoTz
  • Cover FX (vegan)
  • Crazy Cat Lady (Leaping Bunny Certified)
  • Crazy Rumors  (Leaping Bunny Certified)
  • CrowsToes
  • Crown Brush
  • Crystal Body Deodorant (Leaping Bunny Certified)(vegan)
  • Cryptic Cosmetics (vegan)
  • Cuccio Natural  (Leaping Bunny Certified)
  • Darla Makeup  (Leaping Bunny Certified)
  • Darling Girl Cosmetics (some vegan products)
  • Deborah Lippman
  • Derma E
  • DERMAdoctor
  • Dermalogica (Leaping Bunny Certified)
  • DermOrganic
  • Desert Essence (Leaping Bunny Certified)
  • Desert Mermaid (Leaping Bunny Certified)
  • DevaCurl
  • DeVita (Leaping Bunny Certified)
  • Dose of Colors (Leaping Bunny Certified)(most products are vegan)
  • Dr. Bronner’s Magic Soaps (Leaping Bunny Certified)
  • Dr. Dennis Gross
  • Dreams by Neihule  (Leaping Bunny Certified)
  • Dreamworld Hermetica (formerly Dreamworld Minerals)
  • Drunk Elephant
  • Drybar
  • DUO
  • DuWop
  • EcoBrow
  • e.l.f. Cosmetics
  • Earth Diva Minerals  (Leaping Bunny Certified)
  • Earth Friendly Products (ECOS)
  • Earth’s Beauty  (Leaping Bunny Certified)
  • Earthly Body  (Leaping Bunny Certified)
  • Eclos (owned by Freeman)
  • ecoTools
  • Eccentric Cosmetics
  • Elate Cosmetics (Leaping Bunny Certified)
  • Eleve Cosmetics (Leaping Bunny Certified)
  • Elixery (Leaping Bunny Certified)
  • Elizabeth and James Nirvana (Kendo)
  • Ellen Lange
  • Ellis Faas
  • Ellovi (vegan)
  • EltaMD
  • em Michelle Phan (parent company L’Oreal is not CF)
  • Embryolisse
  • Epically Epic Soap Co. (many vegan products)
  • Epicuren Discovery
  • Erno Laszlo
  • Espionage Cosmetics
  • essence
  • Eve Lom
  • Exposed Skincare
  • Exuviance by NeoStrata
  • Everyday Minerals (Leaping Bunny Certified)
  • Eyeko
  • Face Atelier (Leaping Bunny Certified)
  • Fairy Girl (Leaping Bunny Certified)(vegan)
  • Farmacy
  • Femme Fatale Cosmetics (nail polish and eyeshadow)
  • Fevour Cosmetics (Leaping Bunny Certified)
  • Finger Paints (vegan)
  • Fiona Stiles
  • Fior Minerals (Leaping Bunny Certified)
  • First Aid Beauty
  • Fitglow Beauty (Leaping Bunny Certified)
  • Floss Gloss
  • Flower Beauty (some vegan products)
  • Foreo
  • Forever Living (Leaping Bunny Certified)
  • Formula X (Kendo)
  • Free & Clear
  • Frenzy Nail Polish
  • Furless (vegan)
  • Fusion of Color
  • Fyrinnae (vegan)
  • Gabriel Cosmetics (Leaping Bunny Certified)(vegan)
  • Garnier (owned by L’Oreal, no longer selling in China)
  • Geek Chic Cosmetics (vegan)
  • ghd
  • Giovanni Cosmetics (Leaping Bunny Certified)
  • Girlactik
  • Girly Bits Nail Lacquer
  • Glamour Dolls (Leaping Bunny Certified)
  • Glamour Doll Eyes
  • Gleam by Melanie Mills (Leaping Bunny Certified)
  • Glisten & Glow
  • GlitterDaze Nail Polish
  • glo Minerals
  • Glossier
  • Gold Bond
  • Gosh
  • Gourmet Body Treats (Leaping Bunny Certified)
  • Graftobian
  • Green People
  • Gud from Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free)
  • Han Skincare Cosmetics (Leaping Bunny Certified)
  • Hard Candy
  • Hare Polish
  • Hawaiian Tropic
  • Hello Waffle
  • Honest Beauty
  • Hourglass
  • Huda Beauty
  • Human + Kind
  • Hush and Dotti (Leaping Bunny Certified)
  • Ilia Beauty (Leaping Bunny Certified)
  • Illamasqua
  • ILNP
  • Iman
  • Indigo Bananas Nail Polish
  • Inglot
  • Ion Color Brilliance (Sally’s line)
  • It Cosmetics
  • IT&LY
  • J Cat
  • Jack Black
  • Jan Marini Skin Research
  • Jane Iredale (Leaping Bunny Certified)
  • Japonesque
  • Jason Naturals
  • Jeffree Star Cosmetics (vegan)
  • Jesse’s Girl
  • Jing Ai (Leaping Bunny Certified)
  • JINsoon
  • John Russo Beauty (Leaping Bunny Certified)
  • Jordana Cosmetics (Leaping Bunny Certified)
  • Josie Maran
  • Jouer
  • Juice Beauty (Leaping Bunny Certified)
  • Julep
  • Kat Von D (Kat Von D states she’s cruelty free on Twitter and Tumblr, also verified as having vegan options by Logical Harmony)(Kendo)
  • Kate Somerville
  • KBShimmer
  • Kett Cosmetics (Leaping Bunny Certified)
  • Kevyn Aucoin
  • Kiko Milano
  • Kiss My Face (Leaping Bunny Certified)
  • Kleancolor
  • Klorane
  • Koh Gen Do
  • Kora Organics
  • Korres (no longer selling in China or testing on animals)
  • Kryolan
  • LA Colors
  • LA Girl
  • LA Minerals
  • LA Splash
  • Lancer Skincare
  • Laura Geller
  • Lauren Brooke Cosmetiques (Leaping Bunny Certified)
  • LAVANILLA
  • Le Métier de Beauté
  • Life’s Entropy (vegan)
  • Lilly Brush
  • Lisa Hoffman Beauty
  • Lisa Watier Skincare
  • Lit Cosmetics
  • Lipstick Queen
  • Literary Lacquers
  • Living Proof
  • Liz Earle Naturally Active Skincare
  • Lolade
  • Lorianne L (Leaping Bunny Certified)
  • Lucy Minerals (vegan options)
  • Lumene
  • Lunatick Cosmetic Labs (vegan)
  • Lush (many vegan products)
  • LVX
  • Madam Glam (Leaping Bunny Certified)
  • Mally Beauty
  • Makeup Eraser
  • Makeup Geek (talc free, some vegan products, ALL brushes are vegan)
  • Makeup Revolution
  • ManGlaze
  • Manic Panic (most products are vegan)
  • Marc Anthony
  • Marie Ann Designs (Leaping Bunny Certified)
  • Mario Badescu
  • Markwins Beauty (Leaping Bunny Certified)
  • Martha Stewart Clean (Leaping Bunny Certified)
  • Martha Stewart Pets (Leaping Bunny Certified)
  • MDSolarSciences
  • Meaningful Beauty Cindy Crawford
  • Mehron
  • Mellow Cafe (Leaping Bunny Certified)
  • Meow Cosmetics
  • Merle Normal
  • Melt Cosmetics (Leaping Bunny Certified)(most products are vegan)
  • Metrin (vegan)
  • Michael Todd True Organics
  • Milani Cosmetics (Leaping Bunny Certified)
  • Milk Makeup
  • Mineral Fusion (Leaping Bunny Certified)(gluten free, paraben free)
  • Mineral Options (Leaping Bunny Certified)
  • Mirabella
  • Miracle Skin Transformer
  • Miyu Beauty (Leaping Bunny Certified)
  • Modern Minerals (Leaping Bunny Certified)
  • Molton Brown (Leaping Bunny Certified)
  • Morgana Cryptoria (vegan)
  • Morphe
  • Motives
  • MUA Cosmetics
  • Murad
  • My Konjac Sponge (Leaping Bunny Certified)
  • Nails Inc
  • Napoleon Perdis
  • NARS (parent company is not CF)
  • Natasha Denona
  • Necromancy Cosmetica (vegan)
  • NCLA
  • NeoCeuticals by NeoStrata
  • The New Black (vegan)
  • Notoriously Morbid (many vegan products)
  • Nourish Organic (Leaping Bunny Certified)
  • Nuance Salma Hayek
  • NUDE Skincare (almost all products vegan)
  • NUDESTIX
  • Nubar
  • Nyx Cosmetics (parent company L’Oreal is not cruelty free)
  • Obsessive Compulsive Cosmetics (vegan)
  • Ofra Cosmetics (Leaping Bunny Certified)
  • Ole Henriksen
  • Orly Nail Polish
  • Osmosis (Leaping Bunny Certified)
  • OUAI Haircare
  • Overall Beauty
  • Pacifica (vegan)
  • Palladio Beauty
  • Paul Mitchell (Leaping Bunny Certified)
  • Paula’s Choice (Leaping Bunny Certified)
  • PCA Skin
  • Per-Fekt
  • Perricone MD
  • Petit Vour (offers vegan and clean ingredient products)
  • Physicians Formula
  • piCture pOlish
  • Pixi Beauty
  • POP Beauty
  • Preserve (razors)
  • Prestige Beauty
  • Pretty Serious
  • Priti NYC (Leaping Bunny Certified)
  • Pur Minerals
  • Pure Anada (Leaping Bunny Certified)
  • Pureology (vegan) (parent company L’Oreal is not CF)
  • Purely Cosmetics
  • Rainbow Honey (vegan)
  • RCMA
  • Real Techniques (vegan)
  • RejuvaSea Skincare
  • Relogy (vegan)
  • Reliq Minerals (Leaping Bunny Certified)
  • Ren Skincare
  • Renée Rouleau (vegan)
  • Revitalash
  • Reviva Labs
  • Rituel de Fille
  • Rock Your Hair (vegan)
  • Rodan and Fields
  • Rouge Bunny Rouge
  • Sally B’s Skin Yummies (Leaping Bunny Certified)
  • Saucebox Cosmetics
  • Senna Cosmetics
  • Seventh Generation (Leaping Bunny Certified)(this is what I use for my laundry detergent)
  • Shea Moisture
  • Shear Miracle Organics (Leaping Bunny Certified)
  • ShiKai
  • Skindinavia
  • Skyn Iceland
  • Sigma Beauty
  • Silk Naturals (100% Natural, 100% Gluten Free, 100% Vegan)
  • Smashbox (parent company Estee Lauder is not cruelty free. Smashbox is not selling in China and is not tested on animals)
  • Sobe Botanicals
  • Sonia Kashuk
  • Spa Ritual (Leaping Bunny Certified)
  • Square Hue
  • St. Tropez
  • Stridex
  • Studio Gear
  • Sugarpill (most products are vegan)
  • Sunday Riley
  • Suntegrity (Leaping Bunny Certified)
  • Super Black Lacquers
  • Supergoop!
  • Surya Brasil (vegan)
  • Suva Beauty
  • Swagger Cosmetics (vegan)
  • Tarina Tarantino
  • Tarte (parent company is not cruelty free)
  • Tata Harper (Leaping Bunny Certified)
  • Tatcha
  • Tend Skin
  • tenoverten
  • The All Natural Face (Leaping Bunny Certified)
  • TheBalm
  • The Body Shop (Leaping Bunny Certified, parent company L’Oreal is not CF)
  • Three Custom Color Specialists
  • tokidoki
  • TokyoMilk
  • Tom’s of Maine (Leaping Bunny Certified, Parent company is not cruelty free)
  • Too Faced
  • Trader Joe’s
  • Tria
  • Trish McEvoy
  • Tropiclean (Leaping Bunny Certified)
  • Ulta Beauty Collection
  • Urban Decay (Leaping Bunny Certified, parent company L’Oreal is not CF)
  • Vapour Beauty (Leaping Bunny Certified)
  • Venique
  • Virus Insanity
  • Viseart
  • Warm Earth Cosmetics (Leaping Bunny Certified)
  • Wen by Chaz Dean (Leaping Bunny Certified)
  • Wet n’ Wild
  • Wing Dust
  • Yes To
  • Youngblood Minerals
  • Zenmed (Leaping Bunny Certified)
  • Zosimos Botanicals (Leaping Bunny Certified)
  • Zoya
  • Zuzu Luxe (Leaping Bunny Certified)

Grey Area Brands

These are brands that state they do not test, but that they can’t guarantee their suppliers are telling the truth. They’re brands I don’t feel comfortable buying from.

  • Ahava
  • CeraVe (I used to believe that they were cruelty free but they’ve given some weird answers when recently contacted so I’m now unsure.)
  • Dermablend (owned by L’Oreal, L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.)
  • Laura Mercier (now owned by Shiseido)
  • Lorac – Thank you for contacting LORAC Cosmetics. LORAC does not support the testing of products on animals and we ask all suppliers to support this point of view and all suppliers state that they do so.  LORAC does not use a third party to test on animals.  LORAC does not sell in countries requiring animal testing.   Please note, LORAC cannot warrant or certify that all suppliers who say they do not test on animals in fact do not test on animals Additionally, notwithstanding the statements of suppliers to LORAC, LORAC has no way of knowing what the “suppliers of the suppliers” are doing.  In regards to the vegan ingredients there is no way to know for sure due to the lack of control over raw ingredients
  • Nest Fragrances (says they’re cruelty free but they don’t respond to emails asking for more details)
  • Tigi / Bedhead (says they don’t test but the suppliers of suppliers can’t be guaranteed)
  • Method – (vegan) they’re now testing on damsel flies, which aren’t technically considered animals, so they say they’re cruelty free. I’m uncomfortable with this.

Companies That Test On Animals

Some companies that are NOT cruelty free (not a complete list, but I was asked to add some, you can find a more complete list here)

  • Aerin (owned by Estee Lauder, sells in China)
  • Algenist (sells in China)
  • Almay
  • Amazing Cosmetics (sells in China)
  • AmorePacific
  • Anna Sui (sells in China)
  • Aveeno
  • Avon (sells in China)
  • Avon Mark
  • Balencia
  • Banana Boat
  • Bath & Body Works (no longer cruelty free, really upset by this, 10/12/2014)
  • Benefit (sells in China)
  • Bio-Oil
  • Biotherm (sells in China, owned by L’Oreal)
  • Bioderma
  • Bliss (sells in China)
  • Blvgari (sells in China)
  • Bobbi Brown (owned by Estee Lauder, sells in China)
  • Boscia
  • Bumble & Bumble (owned by Estee Lauder, sells in China)
  • Burberry (sells in China)
  • Calvin Klein (sells in China)
  • Caudalie (sells in China)
  • Chanel
  • Chloe
  • CK One Color(sells in China)
  • Clarins (sells in China)
  • Clarisonic (sells in China, owned by L’Oreal)
  • Clean & Clear
  • Clearasil
  • Clinique (owned by Estee Lauder, sells in China)
  • Coach
  • Coppertone
  • Cover Girl
  • Curel
  • Darphin (owned by Estee Lauder, sells in China)
  • Dermablend
  • DHC
  • Diesel (owned by L’Oreal)
  • Dior (sells in China)
  • Dolce and Gabbana (sells in China)
  • Dove (owned by Unilever, sells in China)
  • Dr. Brandt (sells in China)
  • Dr. Jart+ (sells in China)
  • Elizabeth Arden
  • Eos (sells in China)
  • essie (owned by L’Oreal)
  • Estee Lauder (sells in China)
  • Eucerin
  • Fresh
  • Flirt! (owned by Estee Lauder, sells in China)
  • Freeman Beauty (they were Leaping Bunny certified but they no longer ask their ingredient suppliers about testing)
  • Giorgio Armani (sells in China, owned by L’Oreal)
  • Givenchy (sells in China)
  • Glam Glow (sells in China)
  • Goodskin
  • Gucci
  • Guerlain (sells in China)
  • H20 (sells in China)
  • Hada Labo Tokyo
  • Herborist
  • Hugo Boss (sells in China)
  • I Make You Beautiful (not cruelty free)
  • Inneov (owned by L’Oreal)
  • Issey Miyake (sells in China)
  • Jergens
  • Jimmy Choo (sells in China)
  • Jo Malone (owned by Estee Lauder, sells in China)
  • Jurlique (sells in China)
  • Kenzo (sells in China)
  • Kerastase (owned by L’Oreal)
  • Kose (sells in China)
  • Kiehl’s (sells in China, owned by L’Oreal)
  • L’Occitane (sells in China)
  • L’Oreal (sells in China, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”)
  • La Mer (owned by Estee Lauder, sells in China)
  • La Prairie
  • La Roche-posay (owned by L’Oreal)
  • Lab Series (sells in China)
  • Lancaster (sells in China)
  • Lancome (sells in China, owned by L’Oreal)
  • Laneige
  • Lolita Lempicka (sells in China)
  • Lubriderm
  • MAC (sells in China)
  • Make Up For Ever (sells in China)
  • Mamonde
  • Marc Jacobs Beauty (owned by Kendo)
  • Mary Kay
  • Matrix (owned by L’Oreal)
  • Maybelline (owned by L’Oreal)
  • MD Formulations
  • Mederma
  • Menard Sp
  • Mizani (owned by L’Oreal)
  • Mont Blanc (sells in China)
  • N. Y. C. (New York Color) (owned by Coty)
  • Neutrogena
  • Nivea
  • Noxzema
  • Nu Skin
  • Obagi
  • Ojon (owned by Estee Lauder, sells in China)
  • Olay (sells in China)
  • OPI
  • Origins (owned by Estee Lauder, sells in China)
  • Osiao (owned by Estee Lauder, sells in China)
  • Paul & Joe Beaute
  • Paco Rabanne
  • PanOxyl
  • Peter Thomas Roth (sells in China)
  • Philosophy
  • Phyto (sells in China)
  • Pond’s
  • Prada (sells in China)
  • Prescriptives (owned by Estee Lauder, sells in China)
  • Ralph Lauren (owned by L’Oreal)
  • Redken (owned by L’Oreal) (this makes me sad that they test because I LOVED their products.)
  • Revlon (sells in China)
  • Rimmel
  • RoC
  • Roberto Cavalli
  • Sally Hansen
  • Sampar (sells in China)
  • Sebamed (sells in China, lost Leaping Bunny Certification)
  • Sephora House Brand (individual brands not sold in China may be cruelty free)
  • Shiseido (sells in China)
  • Shu Uemura (sells in China, owned by L’Oreal)
  • Simple
  • SkinCeuticals (owned by L’Oreal)
  • St. Ives
  • Stila (no longer cruelty free – see my post here.)
  • StriVectin (sells in China)
  • Tom Ford (owned by Estee Lauder, sells in China)
  • Tweezerman (sells in China)
  • Valentino (sells in China)
  • Vaseline
  • Vera Wang (sells in China)
  • Versace (sells in China)
  • Vichy (owned by L’Oreal)
  • Victoria’s Secret (no longer cruelty free)
  • Wei (sells in China)
  • Weleda (sells in China)
  • Yves Saint Laurent (sells in China, owned by L’Oreal)

Delurk, say hi and share your favorite cruelty free brands!