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Beginner's Guide to Getting Started with Cruelty Free Makeup

Today I’m going to share my beginner’s guide to getting started with cruelty free makeup. I’ve had friends say that they have no idea where to start with going cruelty free and that it’s really overwhelming. I then point out to them brands they already love that they didn’t realize were cruelty free, such as Urban Decay, NARS and Too Faced.

When you’re at the drugstore, look for brands such as Jesse’s Girl, Physicians Formula, Milani, Wet n’ Wild, Nuance, essence and Nyx Cosmetics. Big name brands such as Urban Decay, Too Faced, NARS, bareMinerals, Tarte, butter LONDON, BECCA and Hourglass are cruelty free too. Most of these brands you can find at Ulta Beauty or Sephora. You may also be able to find them at Nordstrom and Macys, too. I’m throwing in a few indies as well.

I’ve stuck to brands that you can mostly walk into a brick and mortar store and purchase, but if you’re comfortable shopping online, you can always try one of my favorite indie brands – Sugarpill, Makeup Geek, Silk Naturals, Fyrinnae, Darling Girl, Saucebox, Meow, BFTE, Geek Chic, Colour Pop, Lunatick Cosmetic LabsMelt Cosmetics, Dose of Colors etc.

Beginner's Guide to Getting Started with Cruelty Free Makeup

Above is a list of Cruelty Free brands that you can save to your phone for later use.

This is by no means a comprehensive list. This is a list of the products that I feel are good in each category. For my complete list of cruelty free brands please see Cruelty Free Brand List.

You may also want to check out my Best Cruelty Free Makeup for $5 or less.

Eye Primers

Face Primers

Setting Powders

Setting Sprays

Blotting Powder

Neutral Eyeshadow Palettes

Color Eyeshadow Palettes

Single Eyeshadows

Cream Eyeshadows






Lip Pencils


Foundations (make sure you check out my Best Vegan Foundations post)


Where to Shop for Cruelty Free Beauty Above is a list of places that I shop for cruelty free makeup. It’s pinnable and you can always save it to your phone to use later.

More Cruelty Free Posts

Which cruelty free brand have you been drawn to use the most lately?