People have started receiving Phyrra’s Pretty Little Elixir Vegan Hair Masque! I’m really excited about this! I’ve already had a few people send me photos like this one, which I wanted to share. (Jen from My Beauty Bunny took this beautiful photo!) Formulated with Nicki from FutureDerm, Pretty Little Elixir was made to be deeply moisturizing to heat treated or dyed hair, without weighing it down. The more you use it, the better your hair feels.
It’s paraben free, gluten free, sulfate free, cruelty free and vegan. We’re in the process of getting Leaping Bunny certification because that’s important to me. I’m at the point that I wish that every company would go that extra mile and get certified (like Urban Decay did).
I’ve received questions on how to use the hair masque. Here are my recommendations
Deep Conditioning Treatment
First, wash your hair with a sulfate free shampoo. Next, apply Pretty Little Elixir Vegan Hair Masque from the tip of your hair, working up to your roots, using a wide tooth comb. Wrap your hair with cling wrap or a dye cap. Then use a soft bonnet dryer (like the one I have here) on low to help apply the masque. Leave in as long as you like.
Wash your hair with a sulfate free shampoo. Next, apply Pretty Little Elixir Vegan Hair Masque from the tip of your hair, working up to your roots, using a wide tooth comb. Then wrap a warm towel around your head and leave on for at least an hour. You could leave it on overnight if you wish.
Wash your hair with a sulfate free shampoo. Then apply Pretty Little Elixir Vegan Hair Masque from tips to roots, distributing evenly with a wide tooth comb. You want to make sure that you’re coating all of the hair. Leave it on for 10 minutes.
It seems like Towel Wrapped is the method that most people prefer.
I have not yet received a bottle, but when I do, I’ll have a video for you.
$39 for 8 oz
Free Shipping inside the USA
$10 Shipping Worldwide
As a price comparison, Bosley Strengthening Hair Masque is $39 for 7 oz., and while it is cruelty free it is not vegan. My favorite hair mask before I went cruelty free was Redken Strength Builder Plus. I worked with Nicki to make a cruelty free and vegan hair mask, since I could not find one that I liked.
Quaternium-91, (softening, hair color protection)
Behentrimonium Chloride (heat protection and repair)
Myristyl Myristate (hydration without weighing your hair down)
Hydrolyzed Wheat Protein PG-Propyl Silanetriol
Phenoxyethanol (the preservative)
Gluten = glutenin + gliadin + starch. You can take wheat, isolate out these 3 components, and then it is gluten-free wheat!