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The Power of Red Hair Collection IT&LY

The talented international Creative Director and Celebrity Hairstylist Pasquale Casella created Power Red to embrace the strength, love, and emotion that the color Red signifies.

Red Collection
Model: Anastasia McMannus
Hair: Pasquale Caselle for IT&LY HAIRFASHION
Make Up: Linda Caselle
Photographer: Christian Ortega

To achieve  the Power of Red hair color:

  1. Anastasia’s natural hair color is a level 5 so Pasquale mixed equal parts IT&LY’s Aquarly 7RF (Flaming Red Medium Blonde) and 7R (Medium Copper Blonde) applying first to the root area.
  2. While processing, he began slicing using IT&LY’s tube bleach Blondly mixed with 30 volume developer lifting the hair to a pale yellow.
  3. Once achieved, he removed the foils and ran the remaining 7RF and 7R mixture through the hair from roots to ends processing for 10 minutes.
  4. After shampooing and rinsing thoroughly, gently towel dry the hair for the final step.
  5. Mix IT&LY’s Light + Passion toner in Copper with 10 volume developer than apply the color from roots to ends and process for 20 minutes to add that extra power to the red.
  6. After processing, rinse, shampoo and condition with IT&LY’s Advanced Color Protection to preserve and condition the hair.

How to Style Red Hair

To style the Power of Red hair:

  1. Pasquale selected Pure Mousse Strong distributing it evenly through the hair and root area.
  2. Next, he used a large round brush at the root area for volume and lift then switching to a medium round brush to finish the ends.
  3. For soft, sexy curls, Pasquale took large sections spraying each one with IT&LY’s Pure Texture and wrapping them around a 1 ½” curling iron.
  4. To finish, he sprayed the hair with IT&LY”S Pure Definition Hair Spray for great memory hold.

I wore red hair for many years (though more of a primary color red than a natural red). This color is absolutely stunning! The style is quite romantic too.

Did you know 3 out of 4 women in the USA dye their hair? I’m in that majority!

Do you wear red hair? Have you tried  IT&LY?