Just the other day I wrote about the Update to FTC Guidelines on How to Make Effective Disclosures. I wanted to share what my new buttons will look like and what they mean. I have Skimlinks installed on my blog, and that automatically adds relevant links to posts. If you mouse over a link it will tell you if it is a Skimlink link. I manually add Amazon links on occasion when I’m trying to make it easier to show you where to purchase a product, as Amazon is usually cheaper than anyone else. I make pennies for each transaction. I also have ads in the right sidebar and in the header from BlogHer. I make pennies each time you click on those ads. As always, if you have any questions, please send me an email!
To be clear, these are USA laws that need to be followed by USA bloggers. If you are outside of the USA, I encourage you to check out your own country’s laws.
PRESS SAMPLE/AFFILIATE LINKS
I BOUGHT THIS/AFFILIATE LINKS
PRESS SAMPLE / I BOUGHT THIS / AFFILIATE LINKS
I HAVE NOT PURCHASED BUT I WANT THIS/ LEMMING / LUSTING / AFFILIATE LINKS
Now, many bloggers have shared their thoughts on this issue. I wanted to share links to all of their posts on the subject.
Raging Rouge – FTC Updates Disclosure Regulations Online
Beauty & Fashion Tech – For Bloggers: How to Comply With The New FTC Guidance on Disclosing Products Provided For Review
Beauty & Fashion Tech – For Bloggers: How To Make Disclosure Buttons For WordPress
Gouldylox Reviews – Full Disclosure
Beauty Info Zone – Our Policies and the new FTC Disclosure rules
15 Minute Beauty Fanatic – New Disclosures on 15 Minute Beauty
Pink Sith – FTC Update and Disclaimer
The Fabzilla – Changes
Beyond Beauty Lounge – What is all this FTC Disclosure Chatter anyway?
Polish Galore – FTC Updates to Disclosure Regulations
Vampy Varnish – Boring Ole FTC
Midnight Manicures – FTC Guidelines for Bloggers and How
Painted Ladies – New FTC Guidelines
Primed & Polished – Update to FTC
Portrait of Mai – Google Reader & FTC Disclosure Changes
Pammy Blogs Beauty – FTC Updates & Full Disclosure
Hello Dollface – Bloggers Discuss Changes to FTC Guidelines
Beauty Judy – New FTC Disclosure Policies
I think the big question we all have is when will online magazines, and blogs that are extensions of online magazines, comply with the regulations? what about some of the larger blogs and vloggers? It’s sad when you realize that some people haven’t been complying at all and the changes went into effect in 2009. It’s 2013. That’s plenty of time to get used to the changes.
These guidelines are supposed to make it better for readers to that there is more transparency. Many of us have always disclosed, but I hope that now that the disclosure is at the top of the blog, no one will ever feel ‘tricked’ when they read a post and see whether or not the item was purchased or sent for consideration. I hope they will never feel ‘tricked’ if it is an advertorial or sponsored post. You can choose to read or not to read very easily before you even get into the meat of the post.
What do you think about these changes? Do you feel these changes should apply to all media, such as print media like magazines? Do you read any USA blogs or follow any USA youtube vloggers who do not currently disclose? Do you ever wonder about their reviews? Or does it not bother you?
Please share your thoughts!