You know I love neon shades, so I just had to share this with you!
KEVIN.MURPHY introduces COLOR.BUG in new Neon hues for Spring. The Neon hue gives locks super-saturated green/yellow fluorescent temporary hair color. Neon joins the already popular shades of Pink, Purple, Orange, and White. They can be used to swipe onto your hair for quick color for a night out. Then you can easily wash it out when you’re ready to be done.
“NEON.BUG is the answer to high-definition color without commitment,” explains Kevin Murphy, stylist and founder of KEVIN.MURPHY. “The bright green/yellow fluorescent pigments will add a flash of brilliant color to hair that’s quick and convenient to use – simply wipe on, then wash out! This fun, bright hue offers an easy way to adopt the neon trend with instantaneous results.”
To get the neon look, first apply product to hair; for more intense color, prep hair with a thicker paste product like NIGHT.RIDER, and for a lighter shade, use a spray like HAIR.RESORT.SPRAY or ANTI.GRAVITY.SPRAY. For a pastel look, apply with FRESH.HAIR, or layer NEON.BUG with WHITE.BUG.
“Make sure your clothing is covered, and then use the color pad to rub powder onto completely dried hair,” adds Murphy. “Massage the product into your hair, shaking out any excess, to ensure that the color is spread evenly and no longer loose. The final step? Work the room!”
NEON.BUG is meant for one time use and washes out with shampoo. Results will vary depending on hair color. For very blonde or chemically-dehydrated hair, use a deep conditioner before applying.
All KEVIN.MURPHY products are biodegradable, paraben-free and sulphate-free and contain essential oils that act as bio-catalysts, performing natural regenerative, moisturizing and strengthening functions. The range is based upon an environmentally friendly Australian philosophy, and all packaging is 100% recyclable. In 2011, founder Kevin Murphy was selected as a Climate Connector for Al Gore’s non-profit, The Climate Reality Project. Murphy works within the stylist and hairdresser community to educate the industry on reducing its carbon footprint and the effects of climate change. In 2012, the brand was given the PETA (People for Ethical Treatment of Animals) seal of approval as a cruelty-free company that does not harm or test on animals.
KEVIN.MURPHY is a fashion-focused range of professional hair care products conceived in the world of session styling. The company’s mission is to share cutting edge style via modern technology – straight from the runways of the world to the salon floor, from hair artisan to consumer. NEON.BUG will be available worldwide January/February 2013 in salons for $20.00 suggested retail. For more information on KEVIN.MURPHY or to find a local retailer, please visit www.KevinMurphy.com.au.
Launch: January/February 2013
Product information: NEON.BUG 0.17oz $20
Available at: Select salons