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While you know all about Black Friday and Cyber Monday, you might not know about Small Business Saturday. It falls in between the two gigantic shopping “holidays.” I’m a big supporter of Small Business Saturday because of all the indie companies that I love.

Small Business Saturday was founded in 2010 by American Express in response to small business owners’ most pressing need: more customers. American Express provides support by generating awareness and action around shopping local for the entire day. So if you need holiday gifts, a haircut, new shoes, a new concealer… Pick it up at a small biz! You can learn where to shop, and how to support local businesses in your area by visiting

I support a lot of local businesses where I live. The only salon that I will go to for my hair cuts and brow waxing is Cameo Salon & Spa. I go to Pet City, a local pet store, instead of one of the big chains for my dog food and toys.

I also love supporting indie companies because they are NOT (in most cases) testing their products on animals and selling in China. With the way we’ve been losing companies this year to testing in China (because those companies have boards and shareholders putting pressure on them to make more and more money), I’ve been afraid that ONLY indie companies will be left. After redefining what Indie means to me, I’m not sure that I’m wrong about that, either. Urban Decay ultimately decided not to sell in China because their customers asked them not to, and I’m grateful. MAC did not care at all, because they’re owned by Estee Lauder. Estee Lauder and MAC have boards of people they have to answer to, so they went into the China market to make  money. Too Faced is independent, so they’re not selling in China. Lush is not selling in China. Fyrinnae, Silk Naturals, BftE Cosmetics, Sugarpill, etc are not selling in China.

Indie Makeup

So if you can, choose a small busines to support! Whether it’s the pet store down the street or the indie makeup company on line, you can do your part :)