I personally was bothered by the Illamasqua Im Not Dreaming of a White Christmas. I sent Illamasqua an email telling them that I was upset with the ad depicting a person in blackface. If you haven’t seen the ad, here it is below.
To me, this ad was very disappointing after the amazing Generation Q. I just don’t understand how they could think that no one would be offended by this. Regardless, here is the official statement that they sent me to share with you:
I hope you are very well. The official statement from Illamasqua is below for you:
We thank and acknowledge your comments regarding the campaign imagery. Obviously it was never our intention to cause offence; Illamasqua has always celebrated the right to self-expression and we continually push creative and artistic boundaries, priding ourselves on working with models of many ethnic backgrounds to reinforce this point. Alex Box, Illamasqua’s Creative Director, has emphasised that this campaign is about colour ON the skin, not colour OF the skin, depicting polarity between the two images [both images are the same model] and not race.
The image will not be pulled as it has been our lead Christmas campaign image for over a month now and it’s only been in the past 24 hours that we have seen some back lash to this one particular image. The story has been covered across multiple websites such as Huffington Post, Jezebel etc and we have seen not only that the vast majority of comments understand that what we are presenting here is an alternative look at make-up, but that they appreciate that the images Illamasqua have always created are showing off the range of effects that make-up can give you.
I’m of course here for you to discuss further with, and if you wish to use anything of what I’ve said on your blog, I am happy for you to do so.
They could have taken this campaign many different directions. I feel like this was poorly executed and because of that, it offended and upset people. If the models were wearing different outfits, if the makeup was slightly different, maybe it would have been received differently.
How do you think Illamasqua should have handled the feedback about this issue? What do you think about this campaign?